social media survival for private school principals
DESCRIPTION
Does your Private/Independent School have a solid strategy for social media communication and marketing? In this 3 hour workshop, speaker Travis Allison worked with educators in the York University Private School Principals course to create a social media strategy. Participants talked about the foundations (strategy before tactics and the WHY of your school), what to prioritize and how. The most important elements of marketing your independent school, in order, are: 1) a useable and searchable website 2) email newsletter focussed on parents trying to make a school decision 3) full use of Facebook - including Timeline 4) telling stories on YouTube If you are interested in Travis presenting at your educational event please contact him at 519.532.7366 or [email protected].TRANSCRIPT
Social Media
Survival
for Independent
Schools
Who are you?
What do you
You
need?
this morning
review
marketing is...
marketing is...
getting someone who has an___
marketing is...
getting someone who has aneed
to k___, l___ and t___.
marketing is...
getting someone who has aneed
to know, like and trust you.
People Don’t buy
w___ you do,
People Don’t buy
what you do,
People Don’t buy
what you do,
they buy w__ you do it.
People Don’t buy
what you do,
they buy WHY you do it.
What’s your WHY?
For the staff:
• What changes do parents say to you that they notice in their kids after joining _____ School?
• How would the world be different without the school?• On the most stressful of school days I still going to bed
at night knowing ____________• Despite all administrative challenges we face we never
think about giving up because ___________• Going head-to-head with any other school, we'd win
because___________• If you could re-do one thing from the early days of the
_________ School what would that be?• In what moments in the school year are we at our
_______ School best?
For parents:
• The world is better because the ________ School does __________
• When you ask your child about school what topic gets his/her heart beating faster, makes him/her smile, floods him/her with great memories?
• What has been a defining moment for you at school?
For alumni:
• What specifically about who you are now comes directly from your _____ School experience?
• If you could go back and thank your most influential _____ School mentor for one thing, what would it be?
• Name a ______ School person who has had a strong impact on you. What specifically did you learn from them? Recount a specific story that perfectly demonstrates how great that person was and the lesson you learned.
• What has been a defining moment for you at school?
What’s your WHY?
To____, so that ____.
Who is your biggest competitor?
(race to the bottom)
free
strategy before
tactics
one more foundation
What problem are you solving?
What questions do they always ask?
social media hierarchy
1. website
(race to the bottom)
“I know there’s a problem
but I don’t know what the solution is.”
front page challenge
I GO HERE! I WANT TO
GO HERE!
(race to the bottom)
(race to the bottom)
(race to the bottom)
50
Blog Topics
2. newsletter
3. Facebook
4. YouTube
bring the
DRAMA
10 Things Every School Should Do On
**check out the full version of the “10 Things” presentation at www.slideshare.net/zoic **
5. Google Plus
Where’s Twitter?
before the last #...
That’s
NICE
but...
I believe...
Create
charismatic leaders
who make good decisions.
policy
questions?
6. Pinterest
How do we Work
Pinterest?
gimme a
Break
Travis AllisonWalking Maverick Consulting
@zoic