social media: the big 3 for nonprofits
DESCRIPTION
Short presentation on social media as it relates to nonprofits and giving some context to the three main platforms they should know about (Blogs, Facebook, Twitter). Given as a segment of the Nonprofit Marketing Bootcamp put on in Portland, OR by Erica Mills on 6-3-11.TRANSCRIPT
Social Media | The Big 3
Technology Waiter
“How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”
~Previous Participant~
I provide the menu and recommendations
…You pick a couple items to try and go
from there
Technology Waiter
Don’t Overeat the Technology
Road Map
• Blog
• Wrapping Up
Format For The Day
Follow the Road Map
Keep It a Conversation
Got a Question…
Ask it
Everyone is a Contributor
Is it all hype or is there real data for Social Media?
Wave 5: The Socialization of Brands
• 37,600 respondents
• 53 countries
• Since 2006
Wave 5 Report
Those that have affiliated with a brand online
Source: Universal McCann , Wave 5 Report
Email Still Matters
Impact on feeling more “Positive & Loyal”
Source: Universal McCann , Wave 5 Report
Idealware | Social Media Decision Guide
• Survey (460)• Discussion Groups (6)• Case Study Analysis (273)• Facebook Survey (271)• Twitter Survey (69)
Idealware | Social Media Decision Guide
Source: http://www.idealware.org/topics/social-media
Idealware | Social Media Decision Guide
Source: http://www.idealware.org/topics/social-media
Idealware | Social Media Decision Guide
Source: http://www.idealware.org/topics/social-media
What Is A Blog
Key Elements Of A Blog
• Clear Focus of Topics
• Ability to Comment
• Categories
• Tags
• RSS Feed
A Blogs Niche
• Establish yourself as an authority
• Build community around your topic areas
• Demonstrate you are relevant/topical
• Website Traffic and nerdy SEO stuff
Blog Metric Examples
• Number of Comments
• Backlinks
• Number of RSS subscribers
• Social Sharing
Blog Tips
• Be careful with the “Labels”
• Use appropriate format
• Guidelines or “House Rules”
• Keep the focus on the community
What Is Facebook
Key Elements Of Facebook
• Fan Page
• Comments
• User News Feed
• Share/Like buttons
• Multi-Media Experience
The Facebook Niche
• Working to be the hub of “everything”
• Overlap between Org and user’s personal
• Existing community large and growing
• Power of the share/recommend
Facebook Metric Examples| Page Insights
• Demographics
• Interactions
• Trends/Changes
• Traffic
Facebook Tips
• Custom/Promotion Tabs
• Vanity URL
• Stop Broadcasting
• Contests
What Is Twitter
Key Elements Of Twitter
• Tweet
• RT
• List
• #Hashtags
The Twitter Niche
• Conversation is truly public
• Building Partnerships
• Joining relevant conversations
• Sharing links
• Built for Mobile
Twitter Metric Examples
• Mentions
• ReTweets (RTs)
• Listed
• Clicks on posted links
Twitter Tips
• Keep Your Handle/Name brief (RT-able)
• Use hashtags wisely
• Keep your listening ears on
• Be reciprocal in your relationships
Major Takeaways
• Social Media is an important
• Social Media is only one part of the toolkit
• Engagement is the minimum/ No broadcasting
• Not “Likeable” offline = Not “Likeable” online
Wrapping It All Up
Questions????
Thank You
Ash ShepherdProject Strategist
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @NPTech_Ash