social media - the changing face of recruitment
TRANSCRIPT
www.itjobboard.de 1
Social Mediathe changing face of recruitment -reality or hype?
Zukunft PersonalOctober 2014
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Current Landscape
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What makes up for a great sourcer
Current Landscape
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Current Landscape
Opportunity of Social Media
According to a UN Study from 2013: 6 billion people have access to the internet, only 4.5 billion to a working toilet
Top 11 Countries With Most People On LinkedIn (November 2013 by LinkedIN)
1. USA – 84,851,462 (29%)
2. India – 20,959,886
3. Brazil – 14,623,515
4. UK – 12,772,853
5. Canada – 8,095,417 (23%)
6. France – 6,103,611
7. Italy – 5,651,460
8. Spain – 5,076,834
9. Mexico – 4,895,155
10. Australia – 4,688,775 (20%)
11. Netherlands – 4,250,000 (25%)
Xing currently has 16.000.000 users, mainly in the DACH Area.
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Current Landscape
OpenWeb…
…a people aggregator - has determined that only 51% of the ITJobboard database of Tech professionals are to be found on LinkedIN.
Tech professionals are on multiple (niche) networks
• Github
• Stackoverflow
• Sourceforge
• Slashdot
• Etc
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Delivery Hero
Tools they use:
• Generic and specialised Job boards
• Inhouse Team directly approaches candidates on Linkedin and Xing
• Print adverts in newspapers and magazines
It’s important for Delivery Hero’s Brand awareness to be constantly visible to candidates and companies. For the candidates that are actively looking we need to advertise on different generic and specialised job boards.
We see that we still receive a large number of cv’s without any effort via Job Boards. Although our recruitment team works very efficient, we still do not generate enough quality candidates to fill our needs. By going directly out to candidates on Social Media we are able to fill the gap.
We do spend a lot of time on all channels, that we would rather spend on interviewing more quality candidates.
Current Landscape
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Current Landscape
What are the benefits of using multiple channels?
• Brand awareness
• Constant in stream of active and passive candidates
• Spend more time with relevant candidates
What are the downsides?
• More tools take you more time, less time speaking to candidates
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How to pick your tool
• Check who is your target group
• Analyse if target group are high in demand and what is the groups availability
• What strategy is best for the different areas
• Where can your audience be found?
• Take into account:
- Your resources
- Tracking / time / staff
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How to pick your tool
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How to pick your tool
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How to pick your tool
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How to pick your tool
Social Networks
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Statistics
LinkedIN - 313.000.000 registered members
Xing – 16.000.000 registered members
Stackoverflow – 2.700.000 registered members
Sourceforge – 3.700.000 registered members
Facebook – 1.320.000.000 members
Huge potential:
• Over 300+ social websites
• Huge coverage
• Many different sources
• Passive job seekers
• Potential for rich data
Social Networks
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Benefits
• Brand awareness
• Creating a community
• Find the professionals they hang out
• Millions of profiles, access on a basic level is free or low cost.
Challenges?
• Can be expensive having multiple paid accounts
• How do you know what sites are the right ones?
• How do you approach certain branches?
• Time consuming
• You need to interact daily to stay visible
Changing your game
• Focus on interacting with candidates on their level
• Focus on Vertical Markets where possible: know the ins and outs
People Aggregators
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• To find out more about Open Web press the below link:
• https://www.youtube.com/watch?v=PV_uRtB5UGk&feature=youtu.uk
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Social Search Engines
Benefits
• Engage with your target audience where they are
• Save time in looking for these audiences
• Find people that you’ve never met before
• 150+ social networks brought together in one tool
Challenges
- No direct results can be expected
Advice
• Use Social Search Engines to find and engage with your audience
• Stay in contact and interact with potential hires
• Meet them in real life
Take away
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• Social Media is just a new add to the recruitment tool mix
• Essential part of the mix when passive job seekers are hard to find
• Building your employer value proposition
• Engage with, and build your own community