June 2012

What To Do And Not Do With Social Media: Specific Steps and Strategies for Gym Owners

THANKS FOR JOINING US@bryankorourke with special guests

@lowellcoredskin &@eleanorhisey

1

June 2012

Social Media Isn’t An Island Unto Itself. Obtain This FREE Report To Learn More....

@bryankorourke | bryankorourke.com 2

http://www.slideshare.net/Bryankorourke/change-or-die-2012-9-things-leaders-and-brands-must-do

June 2012

Social Media Isn’t An Island Unto Itself. Obtain This FREE Report To Learn More....

@bryankorourke | bryankorourke.com 3

http://www.slideshare.net/Bryankorourke/point-know-buy-2012-an-important-fitness-industry-trend

What To Do And Not Do With Social Media

✤ Expectations

✤ Basic Best Practices

✤ A Few Do Examples

✤ A Few Don’t Examples

✤ Wrap It Up - Q&A@bryankorourke

bryankorourke.comJune 2012 4

Some Great Insights Today From:Ian Lowell & Eleanor Hisey

@bryankorourke | Bryankorourke.com June 2012

1. ExpectationsWhat to Do And Not Do With Social Media

5

Diverse Group Of Experiences

Diverse

@bryankorourke for more insights

@bryankorourke | Bryankorourke.com June 2012

1. ExpectationsWhat to Do And Not Do With Social Media

6

One SIZE Does NOT Fit All !

@bryankorourke | Bryankorourke.com June 2012

1. Expectations

What to Do And Not Do With Social Media

7

Its A Word Of Mouth World

Members are talking

about YOU..

Why ?

@bryankorourke | Bryankorourke.com June 2012

1. Expectations“If you do not care about your end user immensely, especially in the next few years, your brand will die. You will love brands when they love you first.” @garyvaynerchuck

8

Would You Like

This Book FREE ?tweet @bryankorourke aboutthis webinar by tomorrowI’ll send you one.....

@garyvaynerchuck

@bryankorourke | Bryankorourke.com June 2012

1. Expectations

What to Do And Not Do With Social Media

9

Luv Them They’ll Luv U

Social Media Will NOT

“Fix” Poorly Run Clubs.

@bryankorourke | Bryankorourke.com June 2012

1. Expectationswhat’s the ROI of your mother ?

It's ridiculous that we are being asked to justify the ROI of social media when traditional media metrics are full of s@%t. @garyvaynerchuck

10

ROI ?

@bryankorourke | Bryankorourke.com June 2012

2. Basic Best PracticesWhat to Do And Not Do With Social Media

11

Eleanor the best practices guide

(Bryan & Maureen O’Rourke’s Dog Is Named Kita -Our Social Media

“GURU” (wink))Text

@Eleanorhisey | @Fitsomo

Some Best Practices From Eleanor The

Social Media Guru

✤ Platforms

✤ Policies

✤ Tools

✤ Help

@eleanorhisey eleanorhisey.comJune 2012 12

Eleanor’s best practices guide

approved by Kita(wink)

What to Do And Not Do With Social Media - Go Where Members Are

13

2.Best Practices Platforms

Facebook has 800 Million users50% log in daily & spend 30+ min /day4x more time on F'book than Google1/3 recommend brands they "like"

@eleanorhisey eleanorhisey.com

What to Do And Not Do With Social Media - Establish Policy & Team

14

2.Best Practices Policies

Designated team monitors & responds quicklyProvides a "playbook" and stated guidelines

http://socialmediagovernance.com/policies.php

@eleanorhisey eleanorhisey.com

Hoot Suite | Sprout Social

What to Do And Not Do With Social Media - Save Time & Measure

15

2. Best Practices Tools

Enables Regular PostingAllows Traffic Tracking

Answers What Content Is BestMetrics Article http://bit.ly/KRWpv4

@eleanorhisey eleanorhisey.com

What to Do And Not Do With Social Media - Seek Qualified Guidance

16

2. Best Practices Help

Understands Health ClubsA Social Business  

Social Relationships Nurtured on Line and In The

Facility

@eleanorhisey eleanorhisey.com

@lowellcoredskin

3. Examples Of What To DoWhat to Do And Not Do With Social Media

17

@garyvaynerchuckIan Lowell

3. Examples Of What To DoWhat to Do And Not Do With Social Media

18A Culture Of Learning

PatienceMarathon Not A

Sprint

@lowellcoredskin

Ian Lowell

Examples Of What To

Do In Social Media

✤ Be conversational. Share

tips, and resources. People love how-tos.

✤ Ask for comments about your product or service.

✤ Acknowledge people’s discussions.

June 201219

@bryankorourke bryankorourke.com

1 To 1: To Many

Not Traditional Marketing

@lowellcoredskin

3. Examples Of What To DoWhat to Do And Not Do With Social Media - Special Offers

20

@garyvaynerchuck

@lowellcoredskin

3. Examples Of What To DoWhat to Do And Not Do With Social Media - Be A Resource

21

@garyvaynerchuck

@lowellcoredskin

4. Examples Of What To DoWhat to Do And Not Do With Social Media - Cater To Members & Non Members

22

@lowellcoredskin

3. Examples Of What To DoWhat to Do And Not Do With Social Media - Use Pictures

23

@garyvaynerchuck

Kita says:“you can take pics;

peopleluv them but get

permission. No releases are required in

public areas according to

my canine counsel.”

@lowellcoredskin

4. Examples Of What NOT To DoWhat to Do And Not Do With Social Media

24

@garyvaynerchuck

@lowellcoredskin

4. Examples Of What NOT To DoWhat to Do And Not Do With Social Media - Gear Ads To Everyone

25

@garyvaynerchuck

@lowellcoredskin

4. Examples Of What NOT To DoWhat to Do And Not Do With Social Media - Don’t Leave Questions Unanswered

26

@lowellcoredskin

@bryankorourke | Bryankorourke.com June 2012

5. Wrap It UpWhat to Do And Not Do With Social Media

27

@garyvaynerchuck

✤ Expectations

✤ Basic Best Practices

✤ Do Examples

✤ Don’t Examples

RECAP@bryankorourke with special guests

@lowellcoredskin &@eleanorhisey

@bryankorourke | Bryankorourke.com June 2012

Questions ?What to Do And Not Do With Social Media

28

@garyvaynerchuck

THANKS FOR JOINING US@bryankorourke with special guests

@lowellcoredskin &@eleanorhisey

@bryankorourke | Bryankorourke.com June 2012

Thanks From Ian, Eleanor, Bryan & KitaWhat to Do And Not Do With Social Media

29June 2012

THANKS FOR JOINING US@bryankorourke with special guests

@lowellcoredskin &@eleanorhisey