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10 Million*

*wikipedia 2nd April, 10:14pm

From Virtual to Real

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From Virtual to Real

India #2 in the world with 45 million users

Over 12 million tweeters in India

Source: SocialBakers.com March 2012

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When in Rome

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Bindass Highlights | NH7 Live Stream

What is NH7?

•The Bacardi NH7 Weekender is a multi-genre, multiple-stages, first-of-its-kind annual music festival.

•We live streamed all the stages of the NH7 music festival across Facebook, Youtube and the Bindass website.•Bands performing used our stream on their on websites.• The live stream app was cross posted by bands and Bacardi on their page

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Bindass Highlights | Ghanta Awards

What are the Ghanta Awards?

•The Ghanta Awards celebrate and reward the worst of Bollywood.

•We live streamed the event on facebook.com/bindass as well as youtube.com/bindass.

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Bindass Highlights |David Guetta Fan of the Band (FOTB)

What is FOTB?

•FOTB is a contest that seeks the biggest fan of a certain celebrity. In this case, David Guetta.

•At the Eristoff Invasion Music Festival (featuring David Guetta) we updated Facebook and Twitter live.

UTV Stars

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UTV Stars | Facebook

•Launched on the 19th of August

•Grew organically to 0.5 million fans

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UTV Stars | Exclusive Paparazzi Photographs

•UTV Stars shares exclusive paparazzi pics on Twitter and Facebook

•Almost all the pics Tweeted are Re-Tweeted by celebrities.

•Celebrity photographs are the most shared on Facebook.com/UTVStars

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UTV Stars Highlights | Priyanka Chopra Chat

Priyanka Chopra LIVE Chat and Coffee Date

Purpose:

•Priyanka Chopra fans had a chance to chat with the star for an hour.

•Voice Blog Winner won a chance to meet Priyanka in the UTV Stars studio for a date which was also telecasted live on UTV Stars.

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UTV Sponsored Tweets|

What is Sponsored Tweets?

It’s India’s first twitter advertising platform with access to over 300 Million aggregate Twitter timelines and helps Connect Advertisers with celebrities

and influencers.

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UTV Stars Highlights | Sponsored Tweets

About:

The UTV Stars Launch was launched on Twitter by celebrities using Sponsored Tweets, the first twitter advertising platform in India

What did we do?

Sent out 500 offers to celebrities and tweeters to tweet about the launch of UTV Stars

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UTV Sponsored Tweets| Airtel

Objective:

•The objective was to promote Airtels HFZ Hangout on youtube via sponsored tweets

What did we do?

•Ran a 2 week campaign with a mix of influencers and celebrities

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UTV Sponsored Tweets| Visa

Objective:

•To promote Visa’s new online bill pay portal & to show that the most busiest people can get their bills paid on time thanks to VIsa

What did we do?

•Sent out 2 tweets by Mahesh Bhupati

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What’s NEXT?| On Bindass

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Sameer (dot) Pitalwalla @ Disney.com

Twitter: @sameerpit

+91 981-993-7233