social media, the gateway to the rest of the world
DESCRIPTION
Benefits of using Social Media, per Northwestern TechnologiesTRANSCRIPT
Northwestern Technologies
Social Media, The Gateway to the Rest of the World
• Introduction• Current Social Media Landscape • Current Social Media Trends • Opportunities and Benefits • Conclusion
Agenda
IntroductionWhat is Social Media?
- Media used for social networking
How is it applied ?-Networking-Connecting
Globally
When did it begin?- Before the Dawn - The Dawning- After the
Dawning
Where is it applied?-Internet-Globally
Who uses Social Media/ benefits from it?
-People/Clients-Businesses-You
Current Social Media Landscape
Sharing-YouTube-
Discussing-Reddit-
MySpace
Publishing-Tumblr-Blogger
Networking-
Facebook-LinkedIn
Current Social Media Landscape
Current Social Media Trends
1. Social Listening Becoming Important
2. More than Half of Marketers use Social Advertising.
3. Email and Social Integrate
Opportunities & Benefits
1. Increased Business exposure2. Reduced Marketing Expenses3. Customer insight4. Strengthened Customer Loyalty5. Focused Target Audiences
Conclusion
• More of a “when” vs. “why”
• Increase productivity
• Increase Business
• Engage new opportunities
It starts with
YOU!
Bibliography
"Social Media." Merriam-Webster.com. Merriam-Webster, n.d. Web. 30 Mar. 2014. <http://www.merriam-webster.com/dictionary/social media>.