Social MediaThe Time is

NOW!

Social MediaThe Time is

NOW!Lyle R. Wetsch

Associate Professor Of MarketingMemorial University of Newfoundland

LWetsch@MUN.ca

Lyle R. WetschAssociate Professor Of Marketing

Memorial University of NewfoundlandLWetsch@MUN.ca

Key to Any Business is...Key to Any Business is...• COMMUNICATION!

Social Media “IS” Communication

Social Media “IS” Communication

Whagolf gto d

with

Whagolf gto d

with

Social Media IntegrationSocial Media IntegrationAll types of social media are strategic tools, not stand alone channels

Needs to be incorporated into your overall marketing and communications strategy

But Even More....But Even More....

Examples of ReachExamples of ReachGlobally - 901 millionNorth America - 175 million

•Canada - 18.25 million (53%)•Ontario - 7.4 million (55%)•Quebec - 3.9 million (49%)•Newfoundland - 261,420 (51%)

Globally - over 161 millionNorth America - 71.3 millio

•Canada - 5.9 million•Ontario - 2.2 million•Quebec - 1.05 million•Newfoundland - 29,076

500 million ‘registered users’•twice actually using•140 million ‘active users’

170+ million usersout of beta Sept 21, 2011

As of May

Must Be Integrated with Other Business ElementsMust Be Integrated with

Other Business Elements

Success StoriesSuccess Stories

Customer EngagementCustomer Engagement

What if you need help?What if you need help?

http://ow.ly/54rGF

http://ow.ly/54rNM

http://ow.ly/5cgU6

http://ow.ly/5egrG

Digital Brochures

Programs available in St. John’s, Corner Brook, & OttawaClient programs also available.

Lyle R. WetschLyle R. WetschLWetsch@mun.ca

LWetsch

LyleWetsch

LRWetsch

Lyle Wetsch

gplus.to/LyleWetsch