social media tom lehman lehman associates, llc alexandria, va
TRANSCRIPT
Social Media
Tom LehmanLehman Associates, LLCAlexandria, VA
Working at the confluence of Strategy, Information, and Technology
Lehman Reports™
Industry Studies of the Use and Satisfaction with Technology Products and Services
– Association Management Software: 2006-2011– AMS International (CA, AU, UK): 2010– Technology Products and Services: 2011– Fundraising Software
SM Activity Snapshot
Preliminary Findings: 2011 Lehman Reports Technology Study
Social Media Activities
Preliminary Findings: 2011 Lehman Reports Technology Study
SM Provider Status
Preliminary Findings: 2011 Lehman Reports Technology Study
Satisfaction, Challenges
Preliminary Findings: 2011 Lehman Reports Technology Study
Measuring Success
Measuring Success
Preliminary Findings: 2011 Lehman Reports Technology Study
Channel Integration
Soc
ial M
edia
/ N
etw
orki
ng Mobile
Key Points
• Challenge is building communities and activity – Requires development and marketing resources, SM providers can help
• Set some type of goals, adopt a measurement strategy to monitor success
• Integrate SM activities with other communications and marketing channels
Questions?
Thanks!Tom Lehman
PresidentLehman Associates, LLC
Lehman Reports™703.373.7550
www.lehmanreports.com