Abbas  Alidina @AbbasAlidina AbbasAlidina.com

Social Media Masters Business Seminar

Session 3: Social Media Toolset

Social  Media  Toolset  

The  Conversa3on  Prism  

Social  Networks  

An  online  service,  pla/orm,  or  site  that  focuses  on  building  rela8onships  among  people,  who,  for  example,  share  interests  and/or  ac8vi8es.  

Blogs  

Blog  comes  from  “web  log”,  and  is  an  early  form  of  social  network.  

Microblogs  

A  social  media  pla/orm  in  the  form  of  a  blog  that  allows  users  to  exchange  small  elements  of  content  rela8ve  to  a  conven8onal  blog.  

Images  

Crea8on  and  hos8ng  of  live  or  pre-­‐recorded  audio/video  with  the  ability  to  have  conversa8ons  around  it.  

Forums/Groups  

Forums,  message  boards  and  discussion  groups  are  usually  concentrated  around  a  specific  topic.  Forms  are  one  of  the  earliest  forms  of  social  networks.  

Wikis  

A  website  that  allows  the  crea8on  and  edi8ng  of  any  number  of  interlinked  web  pages  via  a  web  browser.  The  soGware  enables  collabora8on  by  mul8ple  users.  

wiki.oracle.com

Podcasts  

A  series  of  digital  media  files  (either  audio  or  video)  that  are  released  episodically  and  oGen  downloaded  through  web  syndica8on.  

Social  Bookmarking  

A  way  to  organize,  search  and  share  bookmarks  of  online  resources  with  others.  

delicious.com/adobe

Events  &  Networking  

Enables  groups  of  people  with  shared  interests  to  plan  mee8ngs  and  form  offline  clubs  in  local  communi8es  around  the  world.  

Livecas3ng  

Crea8on  and  hos8ng  of  live  or  pre-­‐recorded  audio/video  with  the  ability  to  have  conversa8ons  around  it.  

Loca3on/Mobile  

A  social  media  pla/orm  in  the  form  of  a  blog  that  allows  users  to  exchange  small  elements  of  content  rela8ve  to  a  conven8onal  blog.  

Loca3on/Mobile  

Business  Networking  

Networks  focused  on  developing  professional  rela8onships  from  a  business  perspec8ve.  

Documents/Presenta3ons  

A  community  for  sharing  presenta8ons  and  documents.  

Video  

A  social  media  pla/orm  in  the  form  of  a  blog  that  allows  users  to  exchange  small  elements  of  content  rela8ve  to  a  conven8onal  blog.  

Social Listening Tools

Google.com/Alerts  

Search.TwiJer.com  

Socialmen3on.com  

Paid  Listening  Tools  

Radian6

Nielsen BuzzMetrics

Influence  

Influence  

Social Media Management Systems (SMMS)

Social  Media  Accounts  are  Rising  

Social  Media  Accounts  are  Rising  

SMMS:  HootSuite  

SMMS:  Vitrue  

SMMS:  Buddy  Media  

Social Customer Relationship Management

(Social CRM)

About  Us  Social  CRM  

Social  Customer  Rela8onship  Management  (CRM)  

CRM  1.0   CRM  2.0  (SOCIAL)  • Focus  on  individual  rela8onship  (company  to  customer,  company  to  partner,  etc.)  

• Limited  view  of  the  customer  and  his  community  preferences,  habits,  etc.  

• Targeted  messages  generate  value  

• Focus  on  collabora8ve  rela8onship  (engaging  a  more  complex  rela8onship  network)  

• Mul8ple  connec8ons  allow  beSer  understanding  of  the  customer  and  his  community  

• Conversa8on  generates  value  

Internal Communication & Collaboration

About  Us  Internal  Communica3on  and  Collabora3on  

About  Us  Internal  Communica3on  and  Collabora3on  

Before  you  can  effec8vely  communicate  externally  with  customers,  you  must  first  collaborate  internally.  The  right  tools  simplify  this  ac8vity.  

Ques3ons?  

Abbas  Alidina @AbbasAlidina AbbasAlidina.com

Social Media Masters Business Seminar