social media trainer's bag of tricks
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http://socialmedia-for-trainers.wikispaces.com/TRANSCRIPT
The Trainer’s Social Media Bag of Tricks
Beth Kanter, Beth’s Blog
Photo by Steve Goodman
My passion is teaching and learning ….
Engaging
Content in
many places
Sharing
Conversations
networkCrowdsourcing
Learning and content creation
Fundraising
Social Media
Beth Kanter, CEO, Zoetica
What We Will Cover
1. Can social media really enhancetraining for learners and instructor?
2. How to think like a socialinstructional designer
3. My 6 favorite social media tools fortrainings and a few secrets to usingthem What we are not going
to cover!
Quick Poll
• What’s your level of experience usingsocial media?
Overcoming Goldilocks Problem
Quick Poll
• What’s your experience designingand delivering trainings?
http://socialmedia-for-trainers.wikispaces.com/
Twitter hashtag: #engage365
Why do most training fail?
More Engaging, Pay More Attention, ImproveRetention
Access to the web/social media can enrichclassroom discussionsNot everyone believes that is trueNot scientifically provenIndividualized to the learning style and learner
Social media can help you be a more aneffective instructor!
• Audience/Lesson Plan
• Materials developmentBefore
• Instructional technique
• Reading the roomDuring
• Evaluation
• Leave behindsAfter
How To Think Like A Social Instructional Designer
Quick Poll
• What social media tools have youused as part of trainings?
What• Online survey to spreadsheet tool
Why
• Easy to collect info
• Create private browsing page
Apply• Pre and Post Surveys
• Shareable Class List
Google Forms
What• Social bookmarking sites – your browser
favorites available to everyone
Why
• Harness the wisdom of the crowds whenresearching – saves time
• Easy to share and collaborate
Apply• Research and materials development
Delicious
Easy to share and collaborate
http://delicious.com/kanter/backchannel
Easy to share and collaborate
Leverage Wisdom of the Crowds for research
What• Wiki: An editable web site
Why
• Easy way to create a hub for your training materials
• Be more green – less paper copies
• Living resource – learners can participate
Apply• Electronic flip chart
• Materials
Wiki
Solo space or shared space
Private or not
Basic Layout/Information Design
Solo Space: Wiki Portfolio
Workshop Hub
Electronic Flip Charts
What• Slideshare: A social network to share slides.
Why
• Connect with SME
• Don’t need to start from scratch
• Easy to share your decks
Apply• Distribute Slides
• Research for materials development
Very rich source for research because you can view decksfrom conferences, colleagues, and other SME in yourtopic.
What•Social network site
Why• Ease of use, speed
Apply
•Quick research
•Back Channel during session
The Backchannel is a live chat during aworkshop or presentation.
Twitter is often used for this purpose, butso are online chats.
Some tips from the book:
1.) Plan your key points as tweets2.) Ask someone to be your backchanneladvocate if you find it distracting to speakand tweet3.) Use a hashtag and aggregator4.) Take Twitter breaks to review responses5.) Listen to what is being said andrespond6.) Incorporate the use of Twitter into anlearning exercise:
If you’ve used Twitter as a backchannel,what’s your best tip? #engage365.
What• Digital cameras and online photo/video
sharing and live streaming
Why• Creates content for future workshops
• Improve practice
Apply• Documentation of workshop, learning
process, and promotional
Tips
•Don’t use a vacuum cleanerapproach• Document process and ah hamoments• Video interviews of how peoplewill apply what they learned• Hand camera to eager student
Social Media tools can be really useful in the trainer’stool bag, but it also changes your practice
-Fully research audience-Make your instructional concepts more social mediafriendly-Plan for engagement-May need to improvise your delivery more and beflexible to tweak in real time
Integrate one new tool/technique a month
Book Giveaway
Thank You!
Beth’s Bloghttp://beth.typepad.com