social media trends - 2011
DESCRIPTION
This is the Social Media Trends presentation I gave at the 2011 COSE Small Business Conference in Cleveland, OH.TRANSCRIPT
1
Trends in Social Media
Michael C. DeAloia
2
Trends in Social Media
• What is Social Media?• Top Ten Social Media Sites• Trends• Questions/Answers
So what is Social
Media?
@Techczar
@Techczar
“Social Media is like teen sex. Everyone wants to do it.
Nobody knows how. When it’s finally done, there is surprise
it’s not better.”
-Avinash Kaushik “Analytics Evangelist”
“Social Media is an umbrella term that defines the various
activities that integrate technology, social
interaction, and the construction of words, pictures, videos, and
audio.”–Wikipedia
(www.wikipedia.org)
@Techczar
“Social Media is ‘word-of-
mouth’ in the web
environment.”-Tech Czar, sometime ago
over a martini
@Techczar
@Techczar
“Over 80% of Americans Use Social Media Monthly.”
-Forrester, The Broad Reach of Social Technologies 2009
“2/3 of the global internet population visits social networks.”
-Nielsen, Global Faces: Networked Places, 2009
@Techczar
“Social Media has overtaken adult entertainment and email as the #1 activity on the web.”
-socialnomics, Social Media Blog
@Techczar
STATS:• 800 million Users• 350 million Users accessing Facebook from mobile devices• 53.5 billion minutes spent on Facebook in September 2011• 75% of Users are from outside U.S.• 2,000 employees• $4.7 billion in revenue
Stats:• 200 million Users/106 million active accounts• 24% of Twitter Users have no followers• 230 million “tweets” per day• 600 million search queries in Twitter a day• 55% of daily users do so through mobile devices• 400 employees• $140 million in revenue
STATS:• 115 million users• $121 million in revenue for the 2Q of 2011• 32% of that revenue is from outside the U.S.• 1 million new users each week• 1 million companies have a page• 2 billion people searches annually• $485 million (projected) in revenue for 2011
• 80.5 million users
• 60 million users
• 32 million users
• 25 million users
• 15.5 million users
• 11.5 million users
• 7.4 million users
GROUP BUYING
KNOWLEDGE
MOBILITY
QR CODES
MONETIZATION
