social media trends 2014

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Page 1: Social Media Trends 2014

Welcome!

Page 2: Social Media Trends 2014

Agenda

• Introductory Comments!

• Social Media Overview!

• 5 Social Media Trends for 2014 !

• Time-Saving Tools and Resources

Page 3: Social Media Trends 2014

• Introduct!

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• 4:15-4:30 Questions and Answers, Evaluations

� A word about my background... �

Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�

•www.karenkefauver.com�

Page 4: Social Media Trends 2014

Social Media Overview • Biggest Players in Social Media Field:!

• Facebook!

• Twitter!

• LinkedIn!

• Google+!

• You Tube (Google)!

• Pinterest!

• Instragram (Facebook)!

• Snapchat

Page 5: Social Media Trends 2014

Why bother?

• Include photos in almost every Facebook post! !

• Twitter is a link economy - nearly all Tweets have links!!

• CROP Pictures!!

• Shoot Videos 1-2 minutes

Page 6: Social Media Trends 2014

Benefits

Page 7: Social Media Trends 2014

Worldwide

Page 8: Social Media Trends 2014

Facebook Stats

• Worldwide, there are over 1.19 billion active Facebook users. (Source: Facebook) !

• 3 Primary Ways to be on Facebook: Personal, Business and Groups!

• Age 25 to 34, at 29.7% of users, is the most common age demographic!

• 45 percent of U.S. seniors who use the Internet are on Facebook; strongest 2013 growth for ages 65+

Page 9: Social Media Trends 2014

Facebook Personal

Page 10: Social Media Trends 2014

Facebook Business

Page 11: Social Media Trends 2014

Twitter Stats

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• Twitter - 500 million users/218 million active users!

• Only 1 type of profile on Twitter; may be used for personal or business

Page 12: Social Media Trends 2014

LinkedIn Stats

• LinkedIn 200+ million members !

• LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.!

• 2 ways to be on LinkedIn: personal and company profiles

Page 13: Social Media Trends 2014

Google+ Stats

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• Google+ 150+ million users!

• 2 ways to be on Google Plus: personal and biz profiles

Page 14: Social Media Trends 2014

Pinterest

• Fastest growing: 140.5+ million!

• Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. !

• 2 ways to be on Pinterest: personal and business profiles

Page 15: Social Media Trends 2014

You Tube Stats

• 800M unique users visit YouTube/month !

• Over 3 billion videos are viewed a day!

• YouTube's demographic is broad: 18-54 years old!

• Businesses or individuals can have “Channels”, nonprofits have some special options

Page 16: Social Media Trends 2014

Instagram!

Instagram

Page 17: Social Media Trends 2014

Driscoll’s Website

Page 18: Social Media Trends 2014

Driscoll’s Facebook Biz

Page 19: Social Media Trends 2014

Driscoll’s Twitter

Page 20: Social Media Trends 2014

Driscoll’s You Tube

Page 21: Social Media Trends 2014

Driscoll’s Instragam

Page 22: Social Media Trends 2014

Driscoll’s Pinterest

Page 23: Social Media Trends 2014

Santa Cruz County Web

Page 24: Social Media Trends 2014

Santa Cruz County FB

Page 25: Social Media Trends 2014

Santa Cruz County Twitter

Page 26: Social Media Trends 2014

Santa Cruz County You Tube

Page 27: Social Media Trends 2014

5 Social Media Trends

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• 1. Social Media Is a Necessity; Pay to Play!

• 2. Google Plus Expands!

• 3. Continued Emphasis on Photos and Video!

• 4. LinkedIn Continues as Major Business Network!

• 5. Mobile is a Must

Page 28: Social Media Trends 2014

1. Social Media; Necessity

• Growth: Facebook ads over the last year; however Twitter have now joined the social network advertising and I’m sure Pinterest and Google+ will follow suit.!

• Marketers will be more accountable for ROI than ever before!

• What metrics can marketers track to make sure their content strategy is headed in the right direction?: www.marketingprofs.com/articles/2014/12375/is-your-content-marketing-a-failure-these-five-metrics-can-tell-you#ixzz2rgGv33TS!

• Resource for Learning Ad Options on Facebook: www.facebook.com/business/resources

Page 29: Social Media Trends 2014

2. Google Plus!

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• It's becoming harder and harder to ignore Google+, the search giant's social network, Gupta said. !

• Recent news: Google redesigned YouTube's comment section and now requires users to have a Google+ account or a YouTube channel to comment. !

• Confirmed that it now has more than 300 million monthly active users.

Page 30: Social Media Trends 2014

Example Google+ Boardwalk

BoardwalkBoardwalk

Page 31: Social Media Trends 2014

3. Photos/Videos!

• Why the rise in images? !

• Many people learn visually, so images are the best way for them to process new information. !

• Ease with which photos and videos can be optimized on mobile devices.!

• Video now accounts for 90% of all Internet traffic and 50% of mobile traffic. !

• Search engines reflect this shift, with Google highlighting image search results to the top of the page. !

• To attract consumer attention, you need to integrate visuals

Page 32: Social Media Trends 2014

Example: Biz Video!

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• Having video on your website, Facebook or other social networks help boost the SEO of your sites!

Page 33: Social Media Trends 2014

4. Trend: LinkedIn

Page 34: Social Media Trends 2014

5. Mobile Is a Must

• Mobile traffic is increasingly important in business marketing. !

• 28% of website traffic now originates from mobile devices, and that number is only predicted to grow in 2014 - (Walker Sands Quarterly Mobile Traffic Report)!

• That means creating a separate mobile version or investing in responsive web design!

• Invest in mobile-centered marketing initiatives. For example, mobile geo-targeting, which allows companies to send relevant messages based on their location

Page 35: Social Media Trends 2014

Karen’s Mobile Phone Site

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• Designed by Eric Bloom of Mobile MarCom

Page 36: Social Media Trends 2014

Trend Resource Articles• http://smallbiztrends.com/2013/12/marketing-

predictions-2014.html!

• http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/!

• http://www.informationweek.com/software/social/5-top-social-media-trends-for-2014/d/d-id/899805!

• http://socialmediatoday.com/gloople/2002116/7-hot-predictions-social-media-2014!

• http://mashable.com/2013/12/26/content-marketing-2014/

Page 37: Social Media Trends 2014

Trend Summary• 1. Social Media Is a Necessity; Pay to Play!

• 2. Google Plus is a Major Player!

• 3. Continued Emphasis on Photos and Video!

• 4. LinkedIn Continues as Major Business Player!

• 5. Mobile is a Must

Page 38: Social Media Trends 2014

Promote Social Sites

• Your website!

• Your business cards!

• Your storefront window!

• Your front desk!

• Print advertisements!

• Email signature!

• Newsletter, blog, other social media networks

Page 39: Social Media Trends 2014

• Hubspot: http://www.hubspot.com!

• Mashable: Social media and tips, http://mashable.com!

• Smartbrief: https://www.smartbrief.com!

• Social Media Examiner: http://www.socialmediaexaminer.com!

• Social Media Today: http://socialmediatoday.com!

• Techcrunch: http://techcrunch.com!

• New York Times Tech Blog: http://bits.blogs.nytimes.com

Favorite Social Sites

Page 40: Social Media Trends 2014

Resources - After the Talk

• Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business!

• Karen’s Slideshare business page: www.slideshare.net/KarenKefauver