1. Social Media Trends2015ish

2. IonutConstantinescuProject Manager / Social Media Analyst@_inconstantfb.com/ionutconstantinescuro.linkedin.com/in/inconstantinescu 3. Agenda Avesome slide showing my best picture Slide 1 This slide Slide 2 Introduction in Social Media Slides 3 to 168 Social Media Trends in 2015 Slides 169 to 548 BONUS SLIDE: Video of Mark Zuckerbergsaying he will attend next years IDN Forumas a speaker! 4. Consumers loveSocial Media 1 : 41 in 4 people aroundthe worldnow use social networks1,2B users300M users232M users259M users 5. Marketers arestill in thefriendzone! 92%Of all marketers say that socialmedia is important for theirbusinessSocial business priorities39.2% - build brand awareness29% - build brand preference15.2% - drive direct leads or sales11.2 % - increase customer loyalty3% - provide customer service 6. The (r)EvolutionMaturityTime Beeverywhere Do everything. Measure?Whats that? Be selective. Do what youcan. Measure whatits easy andmakes youlook good. Be where yourcustomersare. Do thingsrelevant tothem. Measure whatsupports andaligns to yourbusinessobjectives. 7. The predictionsNo more free stuff(Video) Content will be KingSocial Media is going mobileSocial listening will become mandatoryReal-time marketing FTW ! 8. No morefree stuff 9. Organic reach evolutionViral content creators vs. Local BusinessesPage sizePage type0-25K 25K-100K 100K-500KMedia/News /PublishingMedia/News WebsiteLocal BusinessAll categories28.3% 24.7% 15.8%15.5% 13.2% 12.7%9.9% 5.3% 4.6%10.6% 6.8% 5.12%They tricked usprecious!** Gollum 10. 1,500Is the number of stories that couldappear in a persons News Feed eachtime they log onto Facebook.You gotta fightfor your like!* Inspired by The Beastie Boys 11. News FeedVisibility I x P x C x T x RINTERESTInterest of the userin the creatorPOSTThe postperformanceamongst other usersCREATORPerformance of pastposts by the creatoramongst other usersTYPEThe type of posts(status, photo, link)user prefersRECENCYHow new is thepostThe Magicformula! 12. 60%40%20%0%How will investments in paid media will changeFacebook Twitter LinkedIn Google AdWordsRemarketingIncrease Stay the same Decrease Don't useMo money?No problems!* Inspired by Notorious B.I.G 13. Videocontent will beking! 14. Numbersdont lie!By 20161.5 billion videoswill be viewed dailyMobile usersare 3X morelikely to viewa video 15. Online video consumption78%At least oncea week55%Watcheveryday90%of information sent tothe brain is visual - 3M40% of people willrespond better tovisual content - zabiscoPosts with videosattract 3X moreinbound links - SEO MOZMore videos,please! 16. The rise of themicro-video! 17. Social Mediais goingmobile! 18. 2,03B 3,63B 1,56BActive socialmedia accountsActive uniquemobile usersActive mobilesocial media usersThesocial-mobileuser 19. 1,07B Facebook users access the socialnetwork on their mobile device each month.The 4 MsMobile Means More Money 20. 30% of Facebook users are now Mobile-Only8006004002000Facebooks monthly active users, broken down by type of access (inmillions)Q3 2013 Q4 2014 Q1 2014 Q2 2014Mobile only Mobile & desktop Desktop only671M399M247M 21. Social MediaListening willbecomemandatory 22. Customer interactionCustomer standardizationDemonstrate appreciationContext collectionIntelligence gatheringCustomer feedbackStop andStare!** As said by One Republic 23. Followthe yellowbrick road!Discover communities and influencersKeyword targetingRefine mentionsTake actionMonitoring toolsNoise cancellationAnalysis / Draw insights* Inspired by The Wizard of Oz 24. The righttools!Brand andproductmentionsInfluencerresearchCustomersupportserviceConsumerbrandengagementCompetitoranalysis 25. Real-timeMarketingFTW!**For the win 26. Whats in itfor you?16%18%14%18%consumer sentimentinterestpurchase intentlikelihood to recommend 27. Wherecan youdo it?80%69%75%email webcrosschannel 28. Any goodexamples?This one 29. Othergoodexamples?And this one 30. Any more?This one too 31. Any more?Also this 32. Thank you!