social media trends 2016
TRANSCRIPT
SOCIALTAILOR.COM DEC 2015
Social Media Trends(60 really useful minutes)
SOCIAL TAILORColin GilchristFounder / Director
SOCIALTAILOR.COM DEC 2015
CustomerWe are entering a new era of business in which your brand is defined by those who experience it.
SOCIALTAILOR.COM DEC 2015
SalesAdvertising = Instant Gratification
Social Media = Long Tail
SOCIALTAILOR.COM DEC 2015
Social AdvertisingCustomer (35-64):1.Facebook2.Instagram3.Pinterest4.Twitter5.LinkedIn
SOCIALTAILOR.COM DEC 2015
Social AdvertisingMobile Customer (13 – 24)1.SnapChat
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SOCIALTAILOR.COM DEC 2015
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Ad BlockingLoads the browser faster, stops annoying ads showing up, increases privacy…
(Sept 2015 13% of the UK) France 27% / Germany 24% / Canada 18% / US 12%
SOCIALTAILOR.COM DEC 2015
InfluencersBloggersYouTube & Instagram StarsJournalistsCEO Involvement
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3, 15, 30 seconds 5, 10 mins+
90% agencies plan FB video ads in 2017
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Groups v’s PublicationTrust is built by how often you show up
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Most UnderusedApplication on LinkedIn
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NOWImmediate = Periscope / Beme
In the moment, on the go, you’ve got my attention
SOCIALTAILOR.COM DEC 2015
New Platforms will struggle
Privacy
SOCIALTAILOR.COM DEC 2015
Buy Now Direct From the BrandFacebook / Pinterest (in app)
(Check your kids business model)
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Millennials expect Instant Messaging
LiveChat, Slack, FB, Whats App, Viber…
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CONTENTEscapism & EntertainmentInformation & UtilitySocial & People
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FUTUREThe future of business is experiential, learn to create and cultivate meaningful experiences.
SOCIALTAILOR.COM DEC 2015
Colin Gilchrist @colingilchrist
SocialTailor.com93 Constitution StreetEdinburgh, EH6 7AE