social media trends & best practices: the millennial generation
DESCRIPTION
Learn what young people ages eight to 18 are doing on social media: What are their favorite social media platforms; who are they following; what are their goals on social media; and how to keep young people safe.TRANSCRIPT
Social Media Trends
& Best Practices
The Millennial Generation
April 30, 2013
Presented by
What social media is used for.
Teens are among the leaders of Internet trends.
http://www.youtube.com/watch?v=1TWHsiMYSxw
What do we learn?
Changes lives daily.
Teens spend 79% of their online time on social networks.
They’re sharing personal information about themselves.
Colleges and businesses are checking Facebook profiles.
Teens accepting Facebook requests from strangers.
25% of Facebook accounts are FAKE –
Predators > Catfishing > Manti Te’o Amplifies depression.
Almost 15 Million Fans on Facebook
More than 11 Million Followers on Twitter
Generation M2 or The Millennial Generation
Definition: Highly tech-savvy children, ages 8 to 18, whose lives are immersed in electronic media.
Pat Etheridge, CNN Journalist
Who are these young people?
8 to 18-year-olds
Consume an average of more than 7 ½ hours of media per day, seven day’s per week
Send over 100 texts every day; or, 3,400 texts per month
Multi-tasking
Sources: 2012 Kaiser Family Foundation Study; Nielson Survey
How they connect.
Image Source: Mashable.com - Angela Liao
How they use social media?
• Connect with their peers who have shared interest.
• Learn about people with varied background.
• Enhance their creativity by sharing music and art.
• Expand their ideas by creating blogs, videos, and podcasts.
• Collaborate on school projects outside of class.
• Volunteer for local charitable and political events.
• Raise money for charity.
Source: Pediatrics (2011)
Most important social media sites for teens.
Source: Piper Jaffray
Source: Piper Jaffray
Teens also interested in…
Generation M2 seeking fame
Source: Yalda Uhls, MA, MBA Researcher at UCLA’s Children’s Digital Media Center
According to a new survey of media use among those ages 9-15, "Kids who claim they want to be famous use more media.“
They can “craft their own public identity.”
The good, the bad, and the ugly.
Cyberbullying is now a crime!
What we can do.
Be social media savvy. Set limits. Teach and model online etiquette. Communicate openly with young
people.
Thank you!
Gerri BaumDirector, Social Media
www.kalixcommunications.com