social media trends in switzerland 2015: 13 thoughts in 13 minutes
TRANSCRIPT
S P A R K & S T R A T E G Y
Socia l Media in der Schweiz 13 Thoughts in 13 Minutes German Ramirez, Spark & Strategy @gerramirez
Zurich, March 2015
”You can´t start a fire without a spark.” Bruce Springsteen
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SCHAU RAUS!
”The customer is no longer the King, the customer is now Mr. President.” German Ramirez, Keynote Speaker, Consultant, Coach & Entrepreneur
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Externe Gedanken Content is nicht king… es ist Relevanz!
Steigt die Einkaufswahrscheinlichkeit der Verbraucher ein neus
Produkt zu kaufen wenn sie über Social Media
darüber gehört haben
43%
Source: Spark Reel, 2014
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Externe Gedanken Wenn Relevanz King ist, dann ist Kontext Queen
der Verbraucher vertraut auf
Soziale Netze um Einkaufs-
entscheidungen zu treffen
74%
Source: StartupsFM, 2014
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Externe Gedanken Seh dem Kunden ins Auge: Digital & Social
5
aller Marketeers hat über Soziale Netze
neue Kunden gewonnen
70%
Source: Mainstay Salire, StartupsFM, 2014
Locale oder persönliche Page vs corporate Post
8x Engagement
5x Reichweite
40:1
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Externe Gedanken Beziehe Deine Kunden mit ein
der Kunden denkt, dass Posts die von anderen Kunden in deren
Netze geschrieben wurden, eine sehr gute Option wären, neue Produkte, Marken, Trends und
Geschäfte zu entdeken
48%
Source: File Mobile & Nielsen, 2014
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Externe Gedanken Social Customer Service gewinnt an Nachfrage
7
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ï Humanize your Brand! Consumers want to have relationships with people not with Logos or corporate speak. Talk like you are human. Think like you are human.
8
Externe Gedanken Do you speak corporate? Humanize!
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SCHAU REIN!
“Brand Management is dead. You no longer own your brand. Your new brand manager is your customer.” German Ramirez, Keynote Speaker, Consultant, Coach & Entrepreneur
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Interne Gedanken Brand Management ist tot. Begrabe es endlich!
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Interne Gedanken Stelle sicher, dass dein CMO fliessend digital & social spricht
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Interne Gedanken Empower your employees
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Interne Gedanken Integriere, integriere, integriere: One big salad!
55% der Verbraucher teilen Information über
Einkäufe in Soziale Netze
Source: StartupsFM, 2014
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Interne Gedanken Professionalisiere Social Media in Deiner Firma
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Interne Gedanken Und “Ja”, werd mobile
Aller Nutzer
verbringen
pro Tag auf Ihren Geräten
2h 42m
Weltweite Penetration 93%
Source: We Are Social, 2014
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SCHAU VORAUS!
”If you wait until there is another case study in your industry it, you will be too late.” Seth Godin, Author of Permission Marketing
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Zukunfts Gedanken The next big thing is waiting in your industry… For example, in a financial services universe...
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The worst th ink about digi ta l is… I t makes you feel o ld. FAST! Muchas Gracias!
German Ramirez [email protected] +41 789 424 767
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constitute legal advice or opinion. Information herein is general and non-specific and is NOT intended to confer opinions or advice of any kind. The author disclaims all responsibility and accepts no liability (including negligence) for consequences of any person acting, or refraining from acting, on this information. Additionally, changes in regulations and legislation may occur
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