social media tricks that will generate sales & leads in no time
TRANSCRIPT
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By: Amberly Rundell
Social Media Tricks That Will Generate Sales & Leads in No Time!
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1.4 Billion People
Photo by James Cridland - Creative Commons Attribution License https://www.flickr.com/photos/18378655@N00
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The Internet is the Most Powerful Marketing Tool in History
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Welcome to theSocial Media Revolution
https://www.youtube.com/watch?v=ZQzsQkMFgHE
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Social Media is not just for the big dogs…
www.littlefriendsphoto.com
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Small Businesses Can Benefit from Social Media Too!
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Can social media really help your business?
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• 40 MILLION SMB’s have Facebook business pages
• 87% of small businesses claim that social media has helped their business.
• Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
Credit: Forbeshttps://www.facebook.com/business/success/
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The Proof is in the Numbers
Website visits from Facebook
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Social Media Marketing Plan
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Step 1: Define your goals
Increase email newsletter sign upsIncrease website visitsIncrease overall salesIncrease blog trafficPromote specialsCreate valuable business connectionsPromote contestsCustomer serviceBuild reviewsBuild relationships
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Step 2: Competitor Analysis
Research and get inspired!
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Step 3: Define your platforms
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Step 4: Create your pages
http://tinyurl.com/FacebookPageChecklist
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Step 5: Post Content
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Step 6: Measure Results
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Social Media Tricks That Will Generate Sales & Leads
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#1 – Optimize Your Page. Make sure your social media pages look professional and show off your brand, products or services.
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Bad
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Good
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Show off Your Establishment, Products or Services
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#2 – Be Authentic. Use Real Customers in Your Photos
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Use Real Customers in Your Photos
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#3 – Add your website link to your social media accounts
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Add your website address in your “About” section
*To do this, open your page, click on “About”, “Page Info,” then edit the short description.
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Include links in your About section(Not just to your homepage, but to secondary pages as well.)
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Add your phone number to your profile. “For a FREE Consultation, call…” “To BOOK NOW, call …..”
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#4 - Optimize your Cover Photo
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Include Your Specials in your Cover Photo
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Include Your Speials in your Cover Photo
Include Your Specials in your Cover Photo
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Add a Call-To-Action in the Description Area of Your Cover Photo
(“Book Now,” website link, phone number, etc.)
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Include a link to a blog post promoting a new product or service(In the blog post, give away something for free to capture their email address.)
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# 5 - Add your “Call-to-action” Button (Book Now, View Our Menu, Free Quote, etc.”)
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Add your “Call-to-action” Button(Book Now, View Our Menu, Free Quote, Contact Us, etc.”)
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View Statistics
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#6 Optimize your Photo Albums
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Add Information and Links in the Description Area
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Add Information and Links in the Description Area
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#7 – Be the ExpertShare valuable and useful content
including tips, advice, helpful links and news.
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“You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!”
– Gary Vaynerchuk
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Promote expos, workshops, etc.
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Classes, workshops, etc.
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•How can you help your target audience?• What are they searching in Google that you already know the• answer to?•What are the FAQ’s you receive?
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#8 - Encourage Customers To Leave You Reviews
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How to Enable Reviews on Your Facebook Page
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#9 - Respond to Your Reviews
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#10 - Study your competitors
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Tagboard
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#11 - Connect and Follow Others
Don’t just wait for the leads to come to you – look for them yourself.
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• Business Partners• Clients• Members of the Chamber of Commerce• News Channels• Potential Business Clients• Competitors• Influencers• Local Directories
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Easily Follow Others Using Your News Feed and Re-share Their Content
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# 12 Post Interesting Content
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Determine your categories
•Specials•Products •Behind the Scenes•Upcoming Events •Testimonials •FAQ’s •Employee Spotlights •Fill in the Blanks•Contests •Tips •User Generated Photos•Open End Questions•USP•Your “WHY”
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What is your USP?(Unique Selling Point)
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How are you different from your competition?
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What is UNIQUE to your business?
1) Family owned business since 19602) Has your Executive Chef won numerous awards?3) Do you offer emergency services 24-7?4) Do you offer private yoga classes inside of your
hotel rooms?5) Do you have customers that have been coming
to you for 20+ years?
Think about what makes your business special!
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Have you won any awards?
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Content Ideas
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Show pictures of your products.
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Do you have a unique product?
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Pull back the curtains of your business
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Show behind the scenes pictures
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Specials
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Case studies
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Provoke an Emotion
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User Generated Content
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Testimonials
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Blog Posts
www.digitalmarketer.com/blog-post-ideas/
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Community Involvement
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Ask Questions
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Community Events
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Charity Work
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Promote local events
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Exclusive Deals Only On Facebook
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Weekly Series
#ThrowbackThursdays #MeetTheTeamMondays
#FridayFunFact#TuesdayTrivia
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Capture MomentsSpecial moments are happening all the time at your business. Take out your
phone and capture them!
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Capture Moments
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Capture Momentsusing real people and real stories
https://www.youtube.com/watch?v=R1CvK_XAZMM
https://www.youtube.com/watch?v=R1CvK_XAZMM
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Every business has a story. What’s yours?
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#13 - Listen and Respond
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Quotes
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www.Canva.com
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#15 - Promote!Tips to Get More Fans
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Add social media logos to your email signature
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Add Your Social Media Icons to Your Email Newsletters
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Website
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Add the share and comment feature to your blog posts
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Media & Marketing Materials
•Newspapers•Radio Ads •Brochures•Business Cards
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#16 - Run a Contest
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Contests
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Contests
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Contests
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Give Away Something for FREE
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#17 - Advertise on Social Media
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How to Boost Your Post
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Organic Post Targeting (It’s free!)
With Select Targeting, you can target your audience by gender, education, age, location, language, interests, relationship status etc.)
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#18 - Add a Contact Form to your Facebook Page
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Boost Your Post on Local Directory Pages
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#20 - Analyze your statistics
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Check Google Analytics
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#21 - Encourage fans to check in at your business
practitionersjourney.com
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#22 - Schedule Posts Ahead of Time
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#23 Target People Nearby Your Business with Facebook Local Awareness Ads
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Target People Nearby Your Business
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#24 Add a Feature Video to your Page
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Featured Videos Show up First on Mobile Devices
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Homework
• Take out your notes again• Try out 2 or 3 things you learned today!