social media tune-upmidhudson.org/wp-content/uploads/2012/11/social-media-tune-up.pdf ·...
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Social Media Tune-UpSophie Brookover
Social Media Omnivore
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Who am I?Social media omnivore
Background in youth services, school librarianship & readers’ advisory
Talent-spotter & social media manager for LibraryLinkNJ, the New Jersey Library Cooperative
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What are we doing today?
Fine-tuning
Repurposing effort, time & expertise
Deciding what’s next
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Top 5 Tips OverallTidy up your accounts
Listen to your Analytics
Use a scheduling service
Embrace pilot projects (and ditch them if they’re not working)
Reconsider email
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So, let’s discuss:
What are you using?How do you feel about it?
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It’s ok not to do everything!
Image via Kindergten Works
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Questions for Every PlatformWhat are you trying to do here?
Who are you reaching?
Who do you want to reach?
How much time can you realistically spend?
Can you throw money at some challenges to make them go away?
If you want to take on something new, can you delegate away some responsibilities or move on from them altogether?
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Let’s go!
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Fine-Tuning InstagramTidy up your account
Instructions | Considerations & checklist
Switch to a Business Profile, get Insights
Instructions
Connect your Profile to your Facebook Page & cross-post directly
Instructions
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Instagram Extra CreditTake better photos!
Tips from Instagram | Tips from Mashable
Hashtags
Get more of your team involved
Set up an IFTTT recipe to cross-post smarter to Twitter
Try Instagram Stories
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If This, Then That
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But What About Snapchat?So much fun!
But also: caveat emptor
Solid use cases: behind the scenes/#librarylife and readers’ advisory
How To Use Snapchat for Readers’ AdvisoryBook Riot on How To Talk About BooksNPR Digital TrainingBook Riot on Bookish Accounts to Follow
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Fine-Tuning FacebookSwitch from a Shared Login to an Admin Role
Merge Pages
Make a standing date with your Insights
Join & participate in relevant local & professional Groups
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Fun With Insights
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Facebook Extra CreditBoost posts if you can
Invite Page Likes from Boosted posts
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Plot Twist: Reconsider Email
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Questions?
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Fine-Tuning TwitterWarm up your voice
Embrace images
Schedule your Tweets & Retweets
Check your Analytics monthly
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Twitter Extra CreditRe-schedule your own Tweets
Live-tweeting major cultural or sporting events
OR: put a pin in it!
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Trying & Fine-Tuning Tumblr
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Fine-Tuning TumblrMore photos, especially GIFs
Establish a queue
Use the bookmarklet
Link to your Instagram
Change up your follows to adjust your feed
Get your tags in order
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Let it go
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Steal My Resources!Buffer Blog
Later Blog
NPR Training
Library Marketing & Outreach FB Group
Libraries & Social Media FB Group
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Thank you!I welcome follow-ups at:
Twitter: @librarylinknj / @sophiebiblio