social media update and best practices 2016
TRANSCRIPT
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#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Welcome…
Social Media Update and Best Practices 2016
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Meet Monique…
Founder - Cosmetic Social Media
25 years experience in aesthetic medicine
Certified Relationship Marketing and Social Media Strategist (2009)
• Winner, PRSA Bronze Bernays Award • Winner, #influenceSD Award• Alert Press Top 5 Medical Practice Facebook Fan Pages
• Flux Digital 17 Top Facebook Pages for Small Business
♥music, ♥USC, ♥sports,
♥spa days, ♥shoes ♥driving fast
♥creative endeavors!
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#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
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#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
OMNI CHANNEL
Customers want to connect with companies in the ways most convenient to them, and that in turn, enhances their exposure to a brand.
-MIT Sloan
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Over 40% of the companies that
were at the top of the Fortune
500 in 2000 were no longer there in
2010.
~ RIP ~
Digital Darwinism is the evolution of consumer
behavior when society
and technology
evolve faster than the ability to adapt.
Digital Darwinism kills rigid businesses dead.
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87%Percentage of all Facebook posts by fans
that went unanswered.
source: locowise.com
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
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Customer Service Portals
• The new “norm”• Medicine is no exception• Expectation 30 minutes • Facebook rewards those
who respond quickly with a “Very responsive to messages” badge
• FB shows people which Pages respond quickly and consistently to private messages.
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• To get the badge: you must have achieved both of the following over the last 7 days:• A response rate of
90%• A median response
time of 5 minutes• ON- Anyone can see it.• OFF - Only people who
manage your Page can see responsiveness #’s
BE RESPONSIVE
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
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Make it Easy to Connect
• Move Your Website Social Icons to TOP
• Embed a tweet (or other post) at the bottom of each blog post
• Embed social posts (or links to posts) in e-blast
• Have social links Email signatures
everytouchp
oint
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#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
VIDEO & Streaming Content = WIN
Periscope
Meerkat
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#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Facebook Lead Ads
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FB Event Subscriptions
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Slideshare
slideshare.net/moniqueramsey
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
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Research - Refresh - Reshare
• Research: Look for popular blog posts
• Refresh: Update with new info
• Re-share across all of your social media sites
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
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• Real-time tweets in search results
• You need to be on Twitter, period
• SEO boost likely
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Stop Being Pushy
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
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#SocialDoneRight•Give your knowledge freely (ex: exam room)
•Sharing not Selling
•Pay Forward / Give Back
•Upshot: cultivates brand awareness = big returns
#IMCAS * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
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Questions?Monique Ramsey
Toll Free Direct Dial 877-401-5485
Email: [email protected]
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog