Social Media Report13/04/2015

YouTube Confirms Paid Ad-Free Subscription Service

• YouTube has sent an email to its partners describing the forthcoming paid service which will allow users to watch videos without adverts.

• Most of the details of the service are yet to be announced but many users are already speculating over the price and channel options. The question is: how much would you be prepared to pay for ad-free YouTube videos?

Facebook IS Still Cool

• Since the rise of social media diversity, it’s often claimed that teenagers are giving up on Facebook and moving towards newer platforms.

• A new study has found that in reality this isn’t the case and Facebook is still ruling the social network kingdom with 71% of 13−17-year-olds using the site – putting them in first place – ahead of Instagram, Snapchat and Twitter.

Instagram Add Post Notification

• Instagram has added a new notification feature to the app so, if you choose to, you can receive notifications from specific users whenever they upload a new post.

Facebook Brings More Ad Control to Location Targeting

• Facebook is always adding ways that advertisers can reach their ideal audience. Thanks to the latest rollout, advertisers have several new ways to target based on geography.

• Target address and nearby:

• Exclude by address:

LinkedIn Introduce New ‘Elevate’ Feature

• Lots of professionals share content on social and professional networks to strengthen their professional brands and lots of companies share content on social and professional networks to market and sell their products and services.

• LinkedIn have created a new sharing app called ‘Elevate’ to help companies empower their employees to share their content.

FourSquare Launch ‘Pinpoint’: Location-Based Ad Targeting

• FourSquare are using their ‘treasure trove of location data’ to launch new app called Pinpoint.

• ‘A full-service advertising solution powered by the world’s most accurate location intelligence available. Marketers can now look beyond website visits to accurately target millions of consumers based on the places they go in the physical world.’

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