71%44%

57%64%

72%69%

67%55%

27%33%

22%23%

UAE REGIONAL SOCIAL MEDIA

SOCIAL MEDIA PLATFORM USAGEAS % OF INTERNET USERS

91%93%

2012

70%43%

56%65%

54%64%

66%80%

65%77%

STATS

2014

SECOND SCREEN DEVICESAS % OF INTERNET USERS

ACTIVITY ON PC/MOBILE/TABLETPERCENTAGE OF INTERNET USERS

THAT UPLOADED A VIDEO

INSTAGRAM GROWTHTHE TOP SOCIAL MEDIA CHANNEL

OF 2015 IN THE REGION

TIME SPENT ONLINEAVERAGE PER DAY IN 2015

MOBILE PHONE PENETRATIONMOBILE PHONE USERS VS

% OF POPULATION

ACCESS VIA MOBILE PHONESMARTPHONE USERS VS

% OF POPULATION

AVERAGE AGE OF INTERNET USERSIN 2015, THE MOST ACTIVE

MIDDLE EAST AGE GROUPS VARY BETWEEN

- Social Media Platform Usage: (eMarketer - The Global Social Network Landscape 2014: A Country-by-Country Guide to Social Network Usage)- Second Screen Devices: (We Are Social - The Multi Screen Opportunity)- Activity on PC/Mobile/Tablet: (GlobalWebIndex - Social Media Report)- Mobile Phone Penetration: (Spoton PR - UAE is World Smartphone Leader) + (eMarketer - United Arab Emirates Leads Middle East and Africa in Mobile Phone Penetration)- Instagram Growth: (ictQATAR - Social Media in the Middle East: The Story of 2013) + Arab Social Media report- Access via Mobile Phone: (eMarketer - United Arab Emirates Leads Middle East and Africa in Mobile Phone Penetration)- Time Spent Online: (Global Web Index - Digital vs Traditional Media Consumption)- Internet Penetration: (TwoFour54 - Online: Switch on to a Broadband Audience)- Average Age of Internet Users: Go-Gulf - Social Media Usage in the Middle East - Statistics and trends)

REFERENCES

2012 2014

2013 2015 2013 2015

2012 2015

OF THE POPULATION

36% 32%18-24 25-34

14%34%

90%72%

INTERNET PENETRATIONHOUSEHOLD INTERNET CONNECTIVITY CONTINUES TO GROW

3 HOURS45 MINUTES

ON MOBILE

5 HOURS6 MINUTES

ON PCS AND TABLETS

3 HOURS35 MINUTES

ON SOCIAL MEDIA

2012 2015 2013 2015