social media web marketing nov 2009 wk2
TRANSCRIPT
Social Media Web Marketing
Week 2
On the menu today!
• Sign-up Tool Kit
• Your voice
• Interactive Platforms
• Market share and population demographics
• Instant messaging and digital communication
• Niche marketing via Social Media networks
• Community Engagement
• Blogging & Micro blogging
• Tagging and Trending
• RSS
• Aggregation and Distribution
Social Networking
3*3 concepts
•MANAGE•MAINTAIN•MEASURE
•AGGREGATION•DISTRIBUTION•INVESTIGATION
•SHARING•NETWORKING•PUBLISHING
Sign-up - Tool Kit• Username
– Primary– Secondary
• Password
• 160 character biography
• 160 word biog
• Square photo or graphic
• Email address
• Website address
• Blog address
Personal Identity Mapping
Social Media
Don’t add technology to the way you do things.
Change the way you do things when you know what the technology can do.
The 7 Roads of Social Media
• Generate new leads?
• Provide customer service?
• Improve customer retention?
• Increase your knowledge?
• Align with your competitors?
• Establish your authority as an expert?
• Do business more productively?
Online Tools & Services
Too much…
Networking
Sharing
Publishing
What is Social Media?
The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis, forums.
… and Web 2.0?
Harnessing Collective Knowledge
Rich User Experience
More Channels of Communication
Social Technology
Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools.
What’s new?
Grow your own
Social Network – Website – Micro Blog - Blog
Social Media
• Theatre
• Film
• Radio
• Television
• Books
• Magazines
• Newspapers
Media that is social
In the waiting room
www.hannanprint.com.au
Social Media?
On the streets
Be social with your media
http://www.gamutplays.org
Old Media meets New Media
•Magazines•Papers•Fliers•Posters•Business Cards•Buses•Signs•T-Shirts
On line Publishing
User Generated Content
Time
• Email updates
• Text updates
• Voice to Text
• Task Management
• Synchronised Aggregation
• User Generated Content
• RSS
The Interweb Thingy
“All the high-speed cables in the world are worthless without material that the public want to download.”
Digital Britain. An opportunity missed.http://bit.ly/Exk9k
The current buzz
• YouTube
• Delicious
• Ning
• Flickr
• Tokbox
Image Draw the Line
• Recent Activity
• Status Updates
• Personal Profiles
• Groups
• Forums
• Blog / Notice board
• Events calendar
• IM live chat
• Photos / Video / Audio
• Measurable Stats
Interactive online platforms
http://bit.ly/1cm3fu
Information from crunchbase
More than 40 million status updates each day
50% of our active users log on to Facebook in any given day
Official statistic from Facebook
• Status Updates
• Groups & Fan Pages
• Forum discussions
• Notice Boards / Wall
• RSS Feeds
• PPC targeted advertising
• Video & Photos
• IM live chat
• 3rd Party Application
• Digi-gifts
The State of Facebook
News Feed
Profile
Groups
Pages
Applications
Niche Targeting
Creative Industries and converging technologies
• Facebook group created
• 11 Facebook groups targeted
2008 Facebook potential audience – 63,385
2009 Facebook potential audience – 208,573
www.shifthappens.ning.com
Shift Happens
Groups & Fan Pages
October 20092,822 members
Nov 20081,623 members
Facebook Groups
1141
1119
140
414
193
532
August 20093,539 members
6 Scotland Arts Groups
Ning – up close and personal
• Navigate to www.axiscentre.ning.com
• Join the Axis Centre’s Ning network
Use you’re considered email address, password and biography.
• Follow the tasks in the workbook
• Instant messaging and digital communication
• Twitter was launched in July 2006
• Dec 07 – 08 Twitter grew from 500,000 to over 4 million users
• Dec 08 to Mar 09 Twitter grew from 4 million to 14 million
Information from crunchbase
Advanced Twitter
• Who makes the grade?
• Tacking conversations
• Many Tweets in one stream
• Twitter . Com
• Tweet-Ups
Signing up to Tweet
Creating your account
You are never alone!
Your own space to grow
1
2
Welcome to Twitter
Tweets go here!
Settings
Your Twitter Page
All’s quiet before the tweets begin
Building a network
Following
Friends
You are following my updates
Return home
Home Sweet Home
One Voice!
Is any body out there?
NUJ
Be Pedantic!
Journalist
Journalists
Geography
Press UK
press
Why Follow?
News UK
News
Listening to Bird Song?
Conversation
Updates written and sent when your profile is locked will be seen by everyone who follows you
Tweets sent when your profile is unlocked will also be published in the global timeline
@twittername Sends an update seen by everyone intended for one person
RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see.
This is called Re-Tweeting
Searching – tags and trends
# hashtags
Who are you listening to?
Who are you talking to?
Digging deeper in to Twitter
Tagging
Tagging
DescriptionDocumentally talks about DigiLab at York Theatre Royal's Amb:IT:ion & Shifthappens event in June 2009
Tags
shifthappens, getambition,
documentally, presentation,
Theatre Royal York, conference,
Your turn to tag
Cats to return to West End http://bit.ly/7PwYM
What happened when…Sky News took images from Twitter.http://bit.ly/67eNV
On line Publishing
Eco print in action
• www.issuu.com
• Search: Nottingham Arts
• Click the Lakeside Arts Brochure
• Click “Embed”
• Copy code
• Add to your profile
Maximise existing media
• www.issuu.com
• Search: Nottingham Arts
• Click the Lakeside Arts Brochure
• Click “Embed”
• Copy code
• Add to your profile
All together now
What is RSS? How useful it is?
http://www.pilot-theatre.com/uploads/pilot-theatre/rss/pilot%20theatrerss1.xml
Integration - Push and Pull
• Tagging
• Embedding
• Sharing
• Connecting
• Badges
• Widgets
• RSS
All roads lead home
Audience
Agents
Clients
Funders, Investors
Customers
Stakeholders
Staff, Team, Employees
Suppliers
Press
Strong Foundations
• Discussions need listening to.
• Networks need nurturing.
• Sharing needs encouraging.
• News need broadcasting.
For Next Week
• Tokbox Meet-Up (TBA at the end of the class)
• You and social media (services, tool, platforms)
• Your business or Organisation (services, tool, platforms)
• Visit the Axis Community Forum
• Email a photo to the Axis Centre Ning