social media week buzz report by biz360

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2/12/10 1 Maria Ogneva, Director of Social Media Biz360 Social Media Week Buzz Report

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Report measuring word of mouth and social media chatter around Social Media Week Global and by city.

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Page 1: Social Media Week Buzz Report by Biz360

2/12/10 1

Maria Ogneva, Director of Social MediaBiz360

Social Media Week Buzz Report

Page 2: Social Media Week Buzz Report by Biz360

2/12/10 2

Buzzing Around The World

SMW occurred in 6 cities concurrently andworldwide. NYC and SF were responsible forclose to 75% of all social media mentions.

Coverage = numberof mentions

Sao Paolo performedthe best of non-U.S.cities. Brazil is an upand coming tech hub.

Page 3: Social Media Week Buzz Report by Biz360

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East Coast vs. West Coast

Impact = # of people whoread these articles

While NYC and SF had the largest share ofcoverage, NYC blew everyone away inimpact, because the story got picked up bypress releases and major blogs likeHuffington Post

Page 4: Social Media Week Buzz Report by Biz360

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Which Day Was Most Buzz-Worthy For SMW Global?

What caused these spikes in buzz? Letʼsdo a deep dive by city.

Global SMW got the mostbuzz on Monday andWednesday

Page 5: Social Media Week Buzz Report by Biz360

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San Francisco Was Abuzz With Social Media Camp

NYC was even-keel all week,while SF drove buzz on 2/1 withSocial Media Camp.

Page 6: Social Media Week Buzz Report by Biz360

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Feeling That Sentiment For SMW Global

Positive sentimentsoars for SMWGlobal

But how do people feel about individual citySocial Media Weeks?

Page 7: Social Media Week Buzz Report by Biz360

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People Loved SMW NYC

Mondayrocked…

… And so didThursday andFriday

Page 8: Social Media Week Buzz Report by Biz360

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In SF, People Loved SM Camp & “Geo Loco”

Social Media Camp “Geo Loco” PanelEvent & Afterparty

Page 9: Social Media Week Buzz Report by Biz360

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Where Did People Talk About SMW Global?

Tweet tweet

For SMW Global, most of the actionhappened in microblogs, aka Twitter,and blogs

Page 10: Social Media Week Buzz Report by Biz360

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NYC Was Tweeting Up A Storm

Page 11: Social Media Week Buzz Report by Biz360

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And So Was San Francisco

Page 12: Social Media Week Buzz Report by Biz360

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Sao Paolo Went “Tweet Tweet”, In Portuguese Of Course

And so did Berlin, Londonand Toronto

Page 13: Social Media Week Buzz Report by Biz360

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What Exactly Did They Say About SMW Global?

It was livetweetedand livestreamed

Panels werepopular

Schedules andevents wereimportant too

Page 14: Social Media Week Buzz Report by Biz360

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What Did They Talk About In SF?

Mashable & SMCclosing party

The organizers

Shoutout to thesponsors

This here Biz360report!

GeoLoco event

Panel at CitizenSpace

Page 15: Social Media Week Buzz Report by Biz360

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What Did They Talk About in NYC?

Panels & events

NY Tech Meetup

Events were livestreamed

Marshall SponderʼsReports on SMMonitoring

Page 16: Social Media Week Buzz Report by Biz360

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Let’s Try That in Portuguese…

“Social Media” inPortuguese

“Brazilian Social Media”in Portuguese

Page 17: Social Media Week Buzz Report by Biz360

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Who Blogged Obsessively About SMW?

These sitesmentioned SocialMedia Week morethan anyone.

# of times they Mentioned SMW

Page 18: Social Media Week Buzz Report by Biz360

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Introducing: The Buzz Creators!

These bloggersand tweeps talkedabout socialmedia week morethan anyone.

# of times they Mentioned SMW

Page 19: Social Media Week Buzz Report by Biz360

Questions? Want To See A Buzz Report For Your Brand?

Contact: Maria Ogneva

Director, Social Media, Biz360Mogneva (at) biz360 (dot) com

650-832-6348