social media week chicago #smw9tools4fame
DESCRIPTION
This was a presentation given during Social Media Week Chicago with Elly D., and Tori D. We include some great tips for Small Businesses and Entrepreneurs looking to get started in Social Media. Bloggers, Busines owners, and Professionals attend this workshop.TRANSCRIPT
9 Beautiful Tools to Become Internet
Famous #SMW9Tools4Fame September 25, 2013 6-8pm Opening Music #SMWCHICAGO
CHICAGO
CHICAGO
PANELISTS
Terez Baskin
Social Media Author
D’Babetta
Elly Deutch
COO / Director of Digital
Strategy
Convometrics
Tori Dorsey
Fashion & Tech Blogger
Glasses and Glitter
#SMW9Tools4Fame
1. About.Me Page 2. About Page (Blog/Business)
3. Google+/G+ Pages 4. Facebook Pages
5. Branded Twitter Account 6. Youtube
7. Podcasting 8. Pinterest for Business
9. Linkedin Bonus: Flickr vs. Instagram
We will teach you how to
be a ROCKSTAR!
• Builds Brand – expose who you are to people. • Exposure – way to build a following for you business or social
media presence • Connections - comes with this great little “View Random Profile”
feature. • SEO rich – indexed by Google Tori Dorsey Creator/Editor [email protected] @glassesnglitter
Terez Baskin Social Media Author [email protected] @TerezBaskin
• This is your businesses Most important page • Don’t talk about your brand in the third person • I am… or We are • Come up with a brand mission statement • People buy your story not your product
- 600 million users, 200 million active & 400
million tweets per day
- Real-time news feed from around the globe
- Connection to resources you’ve never had access to before
- Instantaneous transparency and authenticity
- Real time customer service
- Standard for mobile marketing
ELLY DEUTCH COO/ Director of Digital Strategy [email protected] @deutchE
• Creating your own media channel • You control your message • Did you know 72 hours of video are uploaded to YouTube
every minute? • Over 800 Million unique users visit YouTube each month
Terez Baskin Social Media Author [email protected] @TerezBaskin
Terez Baskin Social Media Author [email protected] @TerezBaskin
• According to Shopify.com on average Pinterest users spend $80
• Are you services more or less than $80 • Have a verified Business Account • Inspire uses for your products and services • Add the “Pin It” button all over your site • Brand your pins with your company logo
Terez Baskin Social Media Author [email protected] @TerezBaskin
• LinkedIn made 10 years old. It is the oldest and only social media site for business
• Here you get to brag on your business accomplishments
• More interactive • GROUPS are Golden (Tribes)
Terez Baskin Social Media Author [email protected] @TerezBaskin
• Upload thousands of pictures (1TB space free) and get feedback on your shots
• Create a “Pinterest like” idea file simply by marking favorite • Social sharing – you can easily share your Flickr photos to
more social networks, unlike with facebook or twitter. • Amazing communities where you can learn and network. Tori Dorsey Creator/Editor [email protected] @glassesnglitter
THANK
YOU!