social media week london: social business immersive social communities social business immersive...
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Social Media Week London: Social Business Immersive
Social communitiesSocial Business Immersive
Joanne JacobsTechnology Strategist and COO 1000heads SydneyEmail: [email protected] Phone: (+44) 07948 318 298Twitter: @joannejacobs | Skype: bgsbjj
Image source: Art Market Blog – Social networking for art collectors.
Social Media Week London: Social Business Immersive
Session will cover
• Why communities, not just individuals matter
• How to develop communities• How to trust communities• How and when communities can and
should die
Social Media Week London: Social Business Immersive
Not Borg Collectives
Image source: Screen shot from Star Trek Online
Social Media Week London: Social Business Immersive
Image sourced from Huffington Post Slideshow on Murmuration, Photo by Owen Humphreys
Social Media Week London: Social Business Immersive
Communities, NOT customers.
Image is of a long line at IKEA, and is sourced from McBrooklyn.
Social Media Week London: Social Business Immersive
Image sourced from Southern Nazarene University Learning Communities.
Social Media Week London: Social Business Immersive
HOW TO DEVELOP COMMUNITIES
Social Media Week London: Social Business Immersive
GIMMICK
Images sourced from The Daily Awww (you did that didn’t you?) & from National Library of Australia (pic is Justine Summers in Divergence)
PERFORMANCE
Social Media Week London: Social Business Immersive
Image – Lofty – from Nicholas_T on Flickr
Social Media Week London: Social Business Immersive
HOW TO EVOLVE COMMUNITIES
Social Media Week London: Social Business Immersive
MANIPULATION
Images sourced from (ironically) GreekShares.com and Greenseedlings.com
STIMULATION
Social Media Week London: Social Business Immersive
Peter Sunde, Pirate Bay
"Spread and participate in culture. Remix, reuse, use, abuse. Make sure no one controls your mind. Create new systems and technology that circumvent the corruption. Start a religion. Start your own nation, or buy one. Buy a bus. Crush it to pieces."
The Pirate Bay's Peter Sunde: It's evolution, stupid, WIRED 13 Feb 2012.
Social Media Week London: Social Business Immersive
WHY SOME COMMUNITIES SHOULD BE ALLOWED TO DIE
Social Media Week London: Social Business Immersive
Social Media Week London: Social Business Immersive
Image of Tim Curry as Frank N Furter in Rocky Horror Picture Show sourced from Musicals Online
Social Media Week London: Social Business Immersive
COMMUNITIES PERMIT COLLABORATION,
CO-CREATION, PRODUCT ADAPTION, IMPROVED LOGISTICS
AND ADVOCACY
Image sourced from IvanWalsh.com and Flickr.
Social Media Week London: Social Business Immersive
Questions?
Joanne Jacobs
Tech Strategy & COO 1000heads
Ph: 07 948 318 298
Email: [email protected]
Web: http://joannejacobs.net/
Twitter: @joannejacobs
Skype: bgsbjj
JJ pic by Benjamin Ellis