social media workshop 3: twitter a bird's eye view
DESCRIPTION
Session about Twitter sponsored by the Anguilla Chamber of Commerce. www.anguillachamber.comTRANSCRIPT
Workshop Agenda1. Twitter - Introduction2. Desktop and web-based tools for listening and monitoring3. Twitter searches, Twitter lists and channels in the
business settingActivity: Listening – Google Alerts, Hootsuite
4. URL shorteners, Twitter scheduling tools 5. Generating greater Twitter impact6. Analysing the impact of tweets7. Outline common Twitter etiquette8. Review mistakes to avoid9. Post workshop consultation! ( Following completion of workshop Evaluation, 20 mins)
Twitter anatomyTwitter users have developed short-form syntax to make the most of 140 characters. Here are the
fundamentals.• Mention Once you've signed up and chosen a Twitter username, you and others can mention an
account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"
• RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
• MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"
• HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
•
Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o
A CommonCraft Video
Twitter Home Page
Your Twitter profile page
Tools for listening• Hootsuite (web-based)• Twimbow (web-based)• TweetDeck• Twhirl• Echofon (Firefox extension)• GoogleAlerts• Formulists – Create Twitter Lists
More Efficiently• Twylah – Your Personal Twitter
Brand Page• Get mobile
To follow or not….
• Look a member profile
• Look at who they are– following– followers
• Reciprocity?
Source: http://gigaom2.files.wordpress.com/2010/11/socialmediatime-001.jpg credit Aliza Sherman
ListeningSearchingChannels
Lists
Demo
URL SHORTENERS
Twitter will automatically shorten URLs placed in tweets that are more than 30 characters. Some other shorteners:
– TinyURL.com– OW.ly– Bit.ly
Be aware that some users will question shortened URL.
TWEET IMPACT
• Tweetscan.com – what others are saying about you
INCREASING IMPACT ON TWITTER
Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
Listen effectively
• Listen first then talk• Regularly monitor the
comments about your company, brand, and products.
• Create a Google alert for your company.
Sharable
• Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
Value
• Offer people value to follow you.– Offer resources: photos,
links, files
Reward your customers.
• Surveys, competitions, short polls provide an avenue to help direct company decisions.
• Tweet updates about special offers, discounts and time-sensitive deals.
Ask…
• Ask questions of your followers to glean valuable insights and show that you are listening.
Respond...
• Respond to compliments and feedback in real time
• Use twitter to offer real-time customer service
Beyond your followers
• Use #hashtags in your post
• No more than 2 hashtags per tweet.
Demonstrate wider leadership and know-how
• Reference articles and links about the bigger picture as it relates to your business.
Champion your stakeholders
• Retweet and reply publicly to great tweets posted by your followers and customers.
Protect your brand
• Create a brand profile– Custom background
image– Company logo as profile
photo– Include contact
information
– Experts in your field – Potential customers – Current customers
Follow the leader
Integrate Third-Party Applications
Let your tweets flow- Facebook
integration - LinkedIn
Integration
Research on Twitter suggests
• use more adverbs and verbs • tweet on
Friday, Saturday and Sunday during the afternoon
http://ttadvertising.wordpress.com/2012/01/31/marketing-tip-tweet-smell-of-success
http://shop.oreilly.com/product/0636920021315.do
TWITTER ETIQUETTE• Watch your Language – include the
words via, @, RT, and please. – Say thank you for mention– Acknowledge someone’s effort
• Write professionally• Never RT praise replies. • Resist Twitting too much
Image credit: http://meghangargan.com/millennialmusings/wp-content/uploads/2011/02/bird.png
MISTAKES TO AVOID• Never RT something you did not read or follow
the link.• DON’T YELL!• Don’t believe the ‘get 100 followers a day’ spam• Follow someone that mentions you without
doing research.• Don’ beg someone to follow you.• Be slack about your Twitter security
• RT tweets that you suspect as strange• Use #hashtags inappropriately (eg. good
#morning #world this is my #news)• Don’t just repeat everyone else – be
topical & fresh• Send out a public reply that is supposed to
be private.
MISTAKES TO AVOID…
Workshops 4, 5, 6
• Workshop 4 – Facebook and LinkedIn for business ……. May 24, 2012Workshop 5 – Business blogging ……. June 21, 2012Workshop 6 – Web analytics ……. July 10, 2012