social media workshop templates
TRANSCRIPT
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WORKSHEETS FOR SOCIAL MEDIA WORKSHOPS A collection of worksheets for social media workshops to foster a thorough understanding of social media and develop first activities for brands. Created by The Main - a strategy consulting firm for digital marketing based in Hamburg, Germany.
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THE MAIN
THE PATHWAY PUZZLE CHOOSE A CASE, EXPLAIN WHAT IT MAKES SO SPECIAL AND PLACE IT WITHIN THE CONSUMER PATHWAY
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THE MAIN
SOCIAL PLUG ‘N‘ PLAY CHOOSE A PATHWAY STAGE, DESCRIBE YOUR CURRENT MARKETING ACTIVITIES & DISCUSS HOW SOCIAL MEDIA COULD OFFER SUPPORT
EXERCISE #2: SOCIAL PLUG ’N’ PLAY
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WHICH MARKETING ACTIVITIES ARE IN PLACE OR PLANNED?
WHICH SOCIAL MEDIA MARKETING CHANNELS & ACTIVITIES CAN SUPPORT THE MARKETING MIX IN THIS SPECIFIC STAGE? (Use the Social Media Marketing wheel to chose & keep questions to consider in mind)
WHAT ARE THE STRENGHTS OF YOUR CHOSEN CHANNELS & ACTIVITIES? (e.g. Easy to apply, channel already set up, highly relevant for target group, etc.)
Ή� Are customers using this specific channel?
Ή� What are they expecting in this specific channel?
Ή� Why is the channel/activity/ idea relevant for our customers?
Ή� What would you tell about the brand and products?
Ή� Are there interdependencies or interplays with other marketing channels/activities?
Ή� Is this specific channel/activity ongoing or limited in time?
Ή� Is the activity serving rather the brand or the product?
Ή� Which brand-user interactions are possible?
Ή� Which user-to-user interactions are possible?
Ή� How do you differentiate from competitor brands?
QUESTIONS TO CONSIDER
Name(s) of stage(s)
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THE MAIN
ROADMAP FILL IN YOUR MARKET, DEFINE YOUR OVERALL OBJECTIVES AND DEFINE STEPS HOW TO REACH YOUR OBJECTIVES EXERCISE #3: ROADMAP WORKSHEET
Define relevant Social Media channels by analyzing
Consumer Behavior
Social Media /Mobile Touchpoints
Competitor Social Media Marketing
Data (Web, Customer-Database, Buzz, etc.)
_________________________
Set up & implement: Monitoring
Ongoing Data Tracking
Data Evaluation & Interpretation
Reporting & Optimization
_________________________
Set up a Social Media Strategy Brand Communication & Campaign Planning
Channel & Channel-Interplay Strategy
Content & Issue Management Strategy
Social Media “Media” Strategy
KPIs & Scorecard
_________________________
Set up and implement: Internal and external Processes
(with users, suppliers, etc.)
Approvals, Policies & Guidelines
Content & Platform
Issue Management
Monitoring & Reporting
Data-Operation (Media, Web, Social Media, Database)
_________________________Develop creative Concepts for: Content
Platforms
Tools & Apps
Creatives
_________________________
Train, hire and integrate: Community Management
Amplification Management (Key Influencer Manager)
Data Analysis
Content Production/Editor
Tracking & Data Evaluation /Analyst
_________________________
Develop, produce & implement: Content
Advertising Media
Platform Set-Up
Apps, Tools, Widgets, etc.
_________________________
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ANAL
YSIS
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PRO
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&
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ANIS
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CON
CEPT
COM
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CREA
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COUNTRY
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1.
NEXT STEP #5
NEXT STEP #4
NEXT STEP #3
NEXT STEP #2
NEXT STEP #1
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THE MAIN GMBH Holstentwiete 15 D-22763 Hamburg +49 (0) 40 29 81 20 77 40 [email protected]