social media writing styles business uses
DESCRIPTION
Presented this to a class at SeattleTRANSCRIPT
Social Media Writing Styles & Business Uses
Kristin BockiusMarketing Manager, Microsoft
February 16, 2012
What is social media?
Collaboration: Ask not what the Internet can do for you, but what you can do with other Internet users.
Network: Social media is a phenomenon which creates a personalized network for sharing digital content among all people in the cyberspace.
Conversation: Tools or platforms that allow anyone/everyone to share information or engage in conversation.
Inclusive: It’s a conversation in an instant with anyone, anywhere, anytime that gives control back to the individual & consumer in unprecedented ways.
Community: Set of updated communication tools that allow us to build new communities at a time when our local community had almost been lost. Power of the Crowd: Social media is the
ability to put out a message and having worldwide responses via email, text, tweet, or whatever form in a matter of seconds.
Content Distribution: Social media consists of online technologies that facilitate the creation and distribution of content.
A Radical Shift in Communication: The radical shift from one-way broadcast type communications to dialog and conversation using web based tools
Dynamic: Social media is dynamic user-generated content coming from the bottom up, which bypasses static media forms through adding a social layer
The Big Guns
The up and comers
Using Social Media
Top 10 Brands
Use Case
Use Case