social media & your city
DESCRIPTION
Jason Falls's presentation on social media to the Kentucky League of Cities, Sept. 25, 2009.TRANSCRIPT
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Social Media& Your City
Kentucky League of Cities
Jason FallsSocial Media Explorer
2009 KLC ConferenceCovington, Ky.
September 25, 2009
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Social Media Is thought of as technology
Computer software and tools
Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging
Most no more complicated than your email software
Many if not most are FREE!
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Way To Communicate Consumers rely on personal contact for referrals,
information, recommendations and more
Social Networks are made of people, not organizations. Communications there is one-to-one, personal.
Interested parties cluster around topics important to them.
Enables situational awareness of issues/observation deck for interactions Hat Tip: Scott Clark, BuzzMaven.com
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Marry The Tools & The Communications Employ relevant social tools on your website
Deploy relevant content/interaction on social outposts
Make your content ultimately portable▪ RSS Feeds, Mobile Versions
Collaborate with your audiences▪ Wikis, Google Docs, Live Collaboration
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Content Is King
Content-Centric Websites Win Search
Search Engines Reward Recent & Frequent
Search Engines Reward Inbound Links
Content & Social Tools Engage Users
Collaborative Platforms Are PortableImage: Peter Mooij on Shutterstock.com
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Listen First Provide Content (Give To Get) Think Connections & Collaboration
Participate on social networks
Explore social tools
Human Connections Require Human Resources
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Listen First
Search
Alerts
Twitter Search
RSS
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RSS
Google Reader
Bloglines
Netvibes
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Twitter as EMS channel Twitter as voting mechanism Facebook as public discussion forum Instant polling on website Podcasts/Video Casts/YouTube Google Moderator UStream.tv
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http://www.buzzmaven.com/klc
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Let’s ConnectLet’s Connect
Jason Falls
PrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.619.3285
Web: socialmediaexplorer.com