social media404 pod camp toronto social media on a budget
DESCRIPTION
Session 2 from Podcamp Toronto 2009TRANSCRIPT
Social Media
On A Budget
Focus on Content, Not Tools
Podcamp Toronto, February 2009
@JohnSheridan
Hello! My Name Is….
flickr.com/photos/ertx
You have a cause…
but you don’t
want to…
change
careers.
flickr.com/photos/marcogomez
Social Media For (almost) Free
The Process
Assumptions
Options
Workshop
Further resources
Your path to success…
is using a process.
flickr.com/photos/botheredbybees
Social Media Paradise: OASIS
This easy-to-remember framework applies to:
• For profit
• Non-profit
• Government
• Personal programs
• Special causes
• Special events
• Marketing, PR, Comms
• Sales
• Customer Service
• Recruitment & Retention
• Product Management
• Advocacy
• Awareness
• Fundraising
• Influence
A Fool With A Tool, Is Still A Fool
It will be a waste of time using any tool, if your
audience does not use it, too. That’s why your
audience research is so important.
OASISSocial Media 404’s OASIS: Best Practices
Objectives – determine what you want to achieve first.
Audience – profile your audience.
Strategy – pick a path that fits.
Implementation – select the technologies.
Sustainment – nurture. measure. adjust.
flickr.com/photos/bategaSocialMedia404.com/OASIS
Step 3
trategy
10
OASIS
Assumption: You know “O” & “A”
11
Implementation still growing
(e.g: widgets,
measuring, ..)
another dimension -
“use” strategies
(e.g: cross-posting,
status donation, …
flickr.com/photos/briansolis
Select a “category” of tool (or two)
Step 4
mplementation
12
OASIS
Now, Pick The Right Tool(s)
13
OASIS
The Zero to Hero Grid
14
T
e
c
h
k
n
o
w
l
e
d
g
e
Benefit/functionality
CMS’s
(basic)
CMS’s
(advanced)
Social Tools
(basic)Social Tools
(advanced)
provider
hosted
self
hosted
15
T
e
c
h
k
n
o
w
l
e
d
g
e
Benefit/functionality
micro-
blog
blog
docslifestream
wiki
event
video
discussion
web
page(s)
mashups
existing
social
networks
branded
social
networks
component-
based
programming-
based
blog-
based
module-
based
16
T
e
c
h
k
n
o
w
l
e
d
g
e
Benefit/functionality
Blogger
SlideShareFriendFeed
PBwiki
Socializr
YouTube
phpBB
Gmail
Squidoo
Apps
Ning
Joomla!
Drupal
WordpressXoops
LET’S MAKE ONE.
17
Step 5
ustainment
18
OASIS
19
keep the
conversation
going
flickr.com/photos/polandeze
Nurture, Measure, Adjust
You are the host of an ongoing conversation.
Treat everyone you talk with as an important
guest. Everyone is entitled to respect.
Interact, gauge reaction, ask questions, give
honest answers. Listen. Provide.
Measure, measure, measure.
Results not what you want? Do things differently.
Results are good? Do more of the same!
20
TO REMEMBER
Key Principles
21
In Conclusion
Recap
Use a process:
• Remember:
• Listen
• People trust people
• Bite Sized
• Start Small
• Ask for help
22
Resources Mentioned
CMSMatrix.org => compare CMS platforms
web-strategist.com/blog/2007/02/12/list-of-white-
label-social-networking-platforms => White Label
Social Networking Software
23
24
flickr.com/photos/ -bast-
what
can we
do
for you…