social mediafordevelopmenteducators ww 2012

World Wise Forum January 2012

Eimear McNally

www.makehandstands.com

Social Media and Development Education in School Partnerships

Introductions What is Social Media? Social Media and Dev Ed- case studies Code of Conduct on Images and Messages Time to explore! Sharing results of exploration Bringing the learning forward CLOSE

You, me, us….WorldWiseOne thing you want to learn about

social media for your school partnership...

How we communicate has changed!

1-1

Mass media (1-many)

Social Media:(many-many)

Image: www.opte.org

Web 1.0: Websites (static) Email.

Web 2.0: Architecture that supports Social Media new dynamic websites SLATES: Searchable, Linked, Authors,

Tags, Extensions, Signalling.

Image: http://theplanninglab.typepad.com/

It’s about people having conversations online

Image: http://compassioninpolitics.wordpress.com/2007/11/

Its about people having

conversations online.

Characteristics of various social media tools:

OpennessParticipationConversationCommunityConnectedness

Source: http://www.icrossing.com/articles/What_is_Social_Media_iCrossing_ebook.pdf

Blogs Online weblogs or diaries, text/ photos/

video

Posts shown in order of date.

Liked by search engines

Anyone can read and comment and follow

Limited number of words- response to one question (e.g. What are you doing now?)

You can ask and respond to questions and follow others’ “tweets”.

Twitter is the most well-known example

www.Blogger.com

www.Wordpress.com

www.Typepad.com

www.Twitter.com

www.flickr.comhttp://picasaweb.google.comhttp://www.zooomr.com/

Allows you to share your own videos You can make your own “channel” on

YouTube. You can subscribe to others’ channels Its possible to view your videos in your

own website or blog too (embedding) www.youtube.com www.vimeo.com www.flickr.com

http://www.youtube.com/watch?v=7ESApoJpU88&feature=related

http://www.vimeo.com/videos/search:climate%20camp

Wiki is the name of a type of software that allows anyone to edit and create information on a website using a text editor on the web browser.

Schools can use wikis to collaborate on projects

Wikipedia is the best known example http://en.wikipedia.org/wiki/Wiki

There is also a Wikiversity: http://en.wikiversity.org/wiki/

Wikiversity:Main_Page

Connecting with friends and building relations You are represented by your profile You can instant message, share photos,

videos, invite people to events, form groups....

www.facebook.com www.myspace.com www.bebo.com www.ning.com www.ammado.com www.oneclimate.net/

A “social utility”Combines status updates with photo

sharing and event invitations and more (applications)

350m usersAll ages!Different types of account- personal,

page. http://www.slideshare.net/amover/jan-2010-facebook-world-and-western-europe

Ammado http://www.ammado.com/about TechSoup

http://home.techsoup.org/pages/about.aspx We are Media http://www.wearemedia.org/ UnLTD World http://www.unltdworld.com/ OnRoadMedia http://www.onroadmedia.org.uk/ Beth’s blog http://beth.typepad.com/beths_blog/ Tweetminster http://tweetminster.co.uk/ TED www.ted.com Transition Towns Ireland Ning

http://transitiontownsireland.ning.com/ Transition Towns wiki

http://transitiontowns.org/TransitionNetwork/TransitionWiki

Wikileakshttp://www.wikileaks.ch/

http://www.ted.com/talks/julian_assange_why_the_world_needs_wikileaks.html

Avaaz http://www.avaaz.org/en/highlights.php

Kiva http://www.kiva.org/

You-Tube: Iranian ElectionsVimeo Climate Camp TV

Google Maps + Texting Disaster Relief (Haiti)http://www.pbs.org/mediashift/2011/01/how-mapping-sms-platforms-saved-lives-in-haiti-earthquake011.html

Google Maps + other sources (Egypt)http://www.google.com/crisisresponse/egypt.html

Feb2011 eimear mcnally 2011

Greenpeace Campaign. Aim- to raise awareness of the destruction of habitat of an endangered species- the orang-utan

http://www.greenpeace.org.uk/files/po/index.html

Q’s: What role did the video play in the campaign? How were viewers able to take action to support the campaign? What makes it a good viral video?

A critical perspective on this campaign: http://www.globalgovernancewatch.org/ngo_watch/social-media-protest-campaign-reveals-greenpe

ace-weaknesses


German Aids Awareness Campaign http://reface.me/groups-pages/facebook-group-ther

apy-aids-awareness-campaign/ Q’s: Do you agree or disagree with the campaign

strategy? Was it clever or cynical? Would you employ a similar strategy? Why? Why not?

See also- Letterbombing on Facebook: Letterbombing


A blog by Iranian activists for freedom of speech and free use of the internet

http://freekeyboard.net/ Posts cover topics such as:

How to evade state filtering of websites

Digital censorship Details about physical meetings Support for other populations

resisting oppression


Huffington Post sold to AOL for $315m… the reaction from independent media:

http://jessicagottlieb.com/2011/02/huffpuff-my-favorite-hashtag-ever/


A campaign to raise awareness about the importance of the arts and creativity in Ireland’s future

Blog/ website www.upstart.ie Facebook-

http://www.facebook.com/UpStartpromotingtheimportanceofcreativityinIreland

Twitter http://twitter.com/weareupstart YouTube http://www.youtube.com/watch?v=luFzhpJmDSY

Dóchas: http://www.dochas.ie/code/a set of guiding principles about the

use of images and messages in communication

Respect for the dignity of the people concerned;

Belief in the equality of all people;Acceptance of the need to promote fairness, solidarity and justice.

Let go Facilitate conversations- do not control

them Involve supporters- don’t own your cause Allow employees to get involved Try things out, be patient Connect online and offline activity Remember it is a TOOL, not a miracle cure Don’t OVERinvest your time- be strategic Engage your community with regularly

updated content www.onroadmedia.org.uk

WHY do I want to use these tools? WHY do I think this is a good use of my time? What is my ultimate aim?

WHO am I communicating with? Do I want to reach large numbers of people or just a key group of specific people? WHO will be responsible for updating the site/ profile?

WHAT am I communicating? Am I promoting events? Am I looking for lots of supporters for my cause? Am I trying to engage a community in conversation?

WHAT outcomes am I hoping for? More attendance at events? More people participating in discussion? Better quality of discussion?

WHEN will I do this work? WHEN do I want to have a presence on the social media sites (is there a particular event coming up?)

WHERE will I be working? Do I have access to a computer and high quality broadband?

HOW many tools do I want to use? How much time per day/ week can I spend on this?

HOW will I know that its working? HOW do I measure its value? (link to outcomes)

WHICH tool (or tools) is right for me........?

1.Social Network: NING2.Social Network: Facebook3.Mini-blogging:Twitter4.Blogging: Blogger5.Video: YouTube (Flip

camera)

What would you like to try?

Time to set up and explore the tools

Feedback in Jigsaw GroupsHow easy to use? Accessible?Potential for hosting conversations/

dialogue?Potential barriers?

What have you learned from today?How will you use this in your work?What do you still need to learn?

What is Social Media: http://www.slideshare.net/mzkagan/what-is-social-media-2005829

Wikis and Education: http://en.wikipedia.org/wiki/Wikis_and_education


1. SOCIAL MEDIA LANDSCAPE http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

2. KIVA http://www.ted.com/talks/jessica_jackley_poverty_money_and_love.html

3. TWITTER http://www.ted.com/talks/evan_williams_on_listening_to_twitter_users.html

4. WIKILEAKS http://www.ted.com/talks/lang/eng/julian_assange_why_the_world_needs_wikileaks.html

5. ON AFRICA AND BLOGGING http://www.ted.com/talks/lang/eng/ory_okolloh_on_becoming_an_activist.html