Social Media’s Impact on SEO

Yvette M. DivinoSEO - Web Promoter

How Big is Social Media?

• Facebook: more than 600 million users

• Twitter: more than 400 million users• LinkedIn: more than 100 million

users

Percentages of marketers who say social media is somewhat or very effective at achieving specific SEO objectives:

• Improving search rankings — 91%• Increasing traffic from targeted keywords — 90%• Expanding content shown in universal search results

— 89%• Improving the ROI from search programs — 80%• Generating more qualified leads — 78%

The Social Media Revolution 2012

http://www.youtube.com/watch?v=0eUeL3n7fDs&feature=related

Let’s Watch Video First!

How does social media affect search marketing?

• Searcher expectations have changed– Socializing than searching

• Difference in Context of Search and Social – Recommendation than Marketing/Advertisement

• Push and Pull SEO Effect of Social Media Marketing– PUSH = Create + Share– PULL = Searchers

Specific social media and search engine integrations

• Facebook

• Twitter

5 Trends to Guide an Integrated Strategy

• A solid social strategy must come first

– Established Social Media Strategy– Connect to Audience– Incorporate Keywords in Social Media Profiles

and Updates

• Search engines are increasingly indexing social content

– Google and Bing added Social Data– Real-time searches drive little traffic

• Social media builds inbound links

– Provide value through great content and interaction

– Content from Digg, Reddit and etc. generate great number of inbound links

– Good Content Publish Share

• Search and social data complement each other

– SEO keyword research can identify keywords and phrases to use in social media channels to attract more visitor traffic to that content, and to help that content rank well.

• On-site social media is a powerful content generator

– Creating blog + attracting Active Community = Massive Amounts of Keyword-Rich Content

Resources:

• http://www.affiliateprograms.com/blog/the-impact-of-social-media-on-seo/

• http://www.toprankblog.com/2008/09/how-does-social-media-affect-search/

• http://www.quicksprout.com/2011/07/15/why-your-business-ought-to-use-google-plus/

• http://www.covario.com/news-and-views/newsroom/249-special-report-social-media-impact-on-seo-5-trends-to-guide-an-integrated-strategy