social media's influence on the hospitality industry

23
Social Media’s Influence on Hospitality Industry

Upload: parature

Post on 30-Oct-2014

2.171 views

Category:

Business


2 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Social Media's Influence on the Hospitality Industry

Social Media’s Influence on Hospitality Industry

Page 2: Social Media's Influence on the Hospitality Industry

TITLE HERE

In recent years the significant increase in the use of social media in the hospitality industry has proved to be the key marketing tool

Page 3: Social Media's Influence on the Hospitality Industry

Social Media allows

the brand .

.

• It allows the brand to go viral• It creates way for the industry to

engage with potential customers and current customers to identify their specific needs and desires

• Each channel generates a direct connection with customers

• This helps specific companies develop a better understanding of what the customers expects in his/her experience

Page 4: Social Media's Influence on the Hospitality Industry

Hospitality industry is customer oriented and solely revolves around

the customer

They are constantly trying to discover the best social networking strategies, tools, and policies to establish better and longer relationships with a client

marketing strategy goal is to potential

customers into loyal customers

Page 5: Social Media's Influence on the Hospitality Industry

Why Should They Use Social

Media?

Page 6: Social Media's Influence on the Hospitality Industry

WHY SHOULD THEY USE SOCIAL MEDIA?

1It is the fastest

growingcategory of

Internet Marketing in terms of attracting

new users

Page 7: Social Media's Influence on the Hospitality Industry

WHY SHOULD THEY USE SOCIAL MEDIA?

2

It allows you to establish a relationship with your customer like no other media has previously allowed

It enables you to establish a 1-1 relationship where you are getting regular feedback on how your

customers are reacting to your marketing messages

Page 8: Social Media's Influence on the Hospitality Industry

It offers an opportunity for you to establish yourself as an expert in your market

WHY SHOULD THEY USE SOCIAL MEDIA?

3

Page 9: Social Media's Influence on the Hospitality Industry

Consumer reviews and user generated content still dominates

hotelier’s view of social media

WHY SHOULD THEY USE SOCIAL MEDIA?

4

Page 10: Social Media's Influence on the Hospitality Industry

Lastly, social media optimization is

the next generation of

Internet Marketing

WHY SHOULD THEY USE SOCIAL MEDIA?

5

(Source: Milestone Insights)

Page 11: Social Media's Influence on the Hospitality Industry

Social Media Marketing concepts and techniques primarily consist of:

Increase brand awareness of

services

Increase salesEducate and

inform customers

Improve customer service

Monitor brand reputation(Source: UNLV University Libraries)

Page 12: Social Media's Influence on the Hospitality Industry

People research online before making a purchase or commitment so they know they are making informed educated decisions

This makes it crucial for

companies in the hospitality

industry to monitor

how they are perceived

on all social media channels

Page 13: Social Media's Influence on the Hospitality Industry

SOCIAL NETWORKING IN THE  HOTEL INDUSTRY

“In 2011 the use of online reviews and social media reached an unprecedented level of adoption within

the hotel industry – becoming nearly universally embraced by hotel executives as a key source of

customer insight, a tool to achieve operational and service excellence, and a way to drive revenue

growth”

In recent years hotels have started to utilize social networks, tools, and strategies to showcase themselves

(Source: Review Pro)

Page 14: Social Media's Influence on the Hospitality Industry

Social Media Online reviews present

several advantages…

Page 15: Social Media's Influence on the Hospitality Industry

Social Media Online Reviews Present Several Advantages

1. Guests can respond in a way that is easiest for them

Page 16: Social Media's Influence on the Hospitality Industry

Social Media Online Reviews Present Several Advantages

2. Then they can provide feedback whenever and wherever they want (often via mobile devices)

Page 17: Social Media's Influence on the Hospitality Industry

Social Media Online Reviews Present Several Advantages

3. They can talk about whatever impressed

or annoyed

them

Page 18: Social Media's Influence on the Hospitality Industry

Social Media Online Reviews Present Several Advantages

4. For hotels that do a good job of providing an excellent guest reviews posted online can act as powerful

sales messages

Page 19: Social Media's Influence on the Hospitality Industry

Social Media Online Reviews Present Several Advantages

5. Complete anonymity can encourage more honest and

open feedback

Page 20: Social Media's Influence on the Hospitality Industry

Social Media Online Reviews Present Several Advantages

6. Surveys can provide you with

on specific areas of your operations

detailed feedback

Page 21: Social Media's Influence on the Hospitality Industry

Guests use social media channels and online reviews to rate hotels, give feedback, and criticize what needs to be fixed or praise what the hotel executed well

This industry has a very

strong customer service

relationship and fully caters to the customers

feedback

Page 22: Social Media's Influence on the Hospitality Industry

“We’re entering a new age in luxury hotel marketing. Top-tier hotels are

now using Twitter for concierge services, social geo-locating platforms

to unlock free gifts, Facebook for customer service and YouTube to

showcase unique properties.”

Focusing each channel on a specific area of customer service:

(Source: Business Insider)

Page 23: Social Media's Influence on the Hospitality Industry

FOLLOW US AT

www.parature.com/blog

www.facebook.com/parature

www.twitter.com/parature

www.youtube.com/paratureinc

www.slidesharenet.net/parature

www.parature.com/rss