social media's role in business research
DESCRIPTION
The use of social media by business professionals is growing rapidly. As a result, social media content can benefit more than just public relations professionals. Learn how you can take advantage of social media while doing business research and competitive intelligence for your enterprise.TRANSCRIPT
Social Media for Business Research
Ken SicklesGlobal Director, Solution Strategy
Dow Jones
* Compete.com (via Gigya’s “Social is the Next Search”)
NOWHERE YOU’VE HEARD OF, NY
CITY LIMITS
POPULATION: 500
Web “1.0” gave “Everyone” a voice
Web “1.0” gave “Everyone” a voice^ the opportunity to have
So what?
Social Media has made the global conversation “local”
75+ Million 450+ Million 60+ Million
“gather real-time market intelligence”
84%
31%
Importance & Satisfaction of Private Company Info Sources
45% use Facebook or Twitter
1 out of every 5 tweets mention a product or brand
How to?
Company
• What are the companies saying?• What are customers saying?• What are partners saying?• What are employees saying?
Product
• What are customers saying?• What questions are companies asking?• What are companies saying?
People
• Which people are the experts?• Which employees matter?• Which executives are having conversations?
Topics
• What industry trends are emerging?• What are good sources for more info?• Which companies and or people are related?
What’s next?
$42 Billion
* IDC 2009
* Compete.com (via Gigya’s “Social is the Next Search”)
Where to start?
Begin building your social network
(Some) Tools to use
• Tweetdeck• Listorious• Social Mention• Trendrr• Wefollow• Bing• Twitt(urly)
Appendix