social media's role in business research

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Social Media for Business Research Ken Sickles Global Director, Solution Strategy Dow Jones

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The use of social media by business professionals is growing rapidly. As a result, social media content can benefit more than just public relations professionals. Learn how you can take advantage of social media while doing business research and competitive intelligence for your enterprise.

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Page 1: Social Media's Role in Business Research

Social Media for Business Research

Ken SicklesGlobal Director, Solution Strategy

Dow Jones

Page 2: Social Media's Role in Business Research

* Compete.com (via Gigya’s “Social is the Next Search”)

Page 3: Social Media's Role in Business Research

NOWHERE YOU’VE HEARD OF, NY

CITY LIMITS

POPULATION: 500

Page 4: Social Media's Role in Business Research

Web “1.0” gave “Everyone” a voice

Page 5: Social Media's Role in Business Research

Web “1.0” gave “Everyone” a voice^ the opportunity to have

Page 6: Social Media's Role in Business Research

So what?

Page 7: Social Media's Role in Business Research

Social Media has made the global conversation “local”

75+ Million 450+ Million 60+ Million

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“gather real-time market intelligence”

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84%

31%

Importance & Satisfaction of Private Company Info Sources

Page 10: Social Media's Role in Business Research

45% use Facebook or Twitter

Page 11: Social Media's Role in Business Research

1 out of every 5 tweets mention a product or brand

Page 12: Social Media's Role in Business Research

How to?

Page 13: Social Media's Role in Business Research

Company

• What are the companies saying?• What are customers saying?• What are partners saying?• What are employees saying?

Page 14: Social Media's Role in Business Research

Product

• What are customers saying?• What questions are companies asking?• What are companies saying?

Page 15: Social Media's Role in Business Research

People

• Which people are the experts?• Which employees matter?• Which executives are having conversations?

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Topics

• What industry trends are emerging?• What are good sources for more info?• Which companies and or people are related?

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What’s next?

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$42 Billion

* IDC 2009

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Page 20: Social Media's Role in Business Research
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* Compete.com (via Gigya’s “Social is the Next Search”)

Page 22: Social Media's Role in Business Research

Where to start?

Page 23: Social Media's Role in Business Research

Begin building your social network

Page 24: Social Media's Role in Business Research

(Some) Tools to use

• Tweetdeck• Listorious• Social Mention• Trendrr• Wefollow• Bing• Twitt(urly)

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[email protected] http://linkedin.com/kensickles

bstg http://letstalkknowledge.com/

Thank you!!

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Appendix

Page 28: Social Media's Role in Business Research