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Page 1: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

versión 2.1

Invest together.

Page 2: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

Challenging Traditional MarketsBlockchainSmart ContractsCommunity is KeyTokenization of AssetsThe Melon Protocol

The Midas AppThe Midas NetworkThe Midas TouchThe Midas StreamThe MidasToken BazaarThe Midas SearchThe Midas Chatbot: MidiManager & Community FundsReputation System & General RankingCompetitionsInvestment ProcessBusiness IntegrationPrediction Markets

The Road AheadUser BaseMonetizationKYC/AMLMidas TGE

Contents

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Background

Connect | Experience | Invest

www.midas.social

Page 3: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

Midas is a new investment experience. It is a portal to the world of fund and asset management. The Midas Touch makes investing as easy and fast as pressing the like button. No matter if micro-scale investments on a daily basis or long-term asset management Midas opens up fund management to everyone, 24/7, as a mobile app.

Once connected, users can build a network and create an individual news stream. Following accounts, creating and sharing content enables users to acquire and exchange information with other investors, funds and businesses. Users can learn from experts, gain knowledge, and participate in a digital marketplace according to their abilities, preferences and economic resources.

Chatbot Midi assists in creating funds, defining suitable assets and designing a personalized portfolio. Depending on the user’s precognition, Midi guides her through first steps and supports her entrance into the Midas universe. After introducing the user, Midi stays always available to provide help and deliver background information. Maximum user-friendliness ensures easy and swift investment decisions.

Managing their own funds or investing in other manager’s portfolios, Midas enables users to invest or withdraw money at any time. Decisions do not have to be taken alone. Users can form investment groups with friends, family or any other users to create community funds. Based on democratic decision making, groups can invest in joint endeavors.

Shared content in the Midas stream can always entail investment opportuni-ties. Third party businesses can promote financial products or funding oppor-tunities. Traditional assets and funds, crypto assets or promoted ICOs – users can propose investments to others or use the Midas Touch to directly invest with one click.

Connecting mobile and digital wallets, users can use Fiat or crypto currency in the Midas ecosystem. Investor protection is the fundamental principle behind Midas. The Melon protocol enables secure fund management on the blockchain. Thorough KYC/AML regulations guarantee compliance, thus building a basis for countless businesses to simply plug their services into the Midas platform.

www.midas.social03

Your portalto the world of fund and asset management.

Page 4: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

Background

“The investor of today does not profit from yesterday's growth.”

04

Warren Buffett

Page 5: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

Midas is part of the investment market revolution that is driven by the growing usage and development of blockchain technologies. Traditional markets suffer from a whole range of negative characteristics such as high and increasing entry barriers due to the long duration of setting up hedge funds as well as initial start up and running costs. Additional issues of custody and counterparty risks, wide difficulties of being accurately audited as well as long settlement times, often leading to delayed information, come into play. Markets heavily rely on a long chain of humans in the process of booking, reconciling and settling trades. This creates spaces for errors which often remain without public notice.1

Basing the Midas system on the blockchain, most of these problems are solved through a reliable and fast working technology that widely eradicates human errors. Smart contracts can automate some of the timely and costly functions involved in running a fund while the blockchain also enforces the funds’ rules and parameters. In a digital asset world, blockchains can also replace custody risk with a trustless blockchain accounting system. This leads to much more transparent auditability and visibility. Thus, the block-chain does not only accelerate and facilitate investment and hedging processes, it also provides a higher level of security, from within as well as from external attacks.2

However, Midas achieves another crucial benefit through the deployment of blockchain technology. Significantly reduced costs and lowered structural thresholds challenge the social setup of investment environments in various ways.3 As a contributive part of an open and decentralized investment ecosystem, Midas breaks down traditional market barriers and grants straightforward access to everybody with internet access. Thereby competi-tiveness within the industry is improved, too. Challenging the dominance of established players in fund markets, the Midas social platform enables people regardless of their financial backgrounds from all over the world to participate in a diverse investment community.

Challenging Traditional Markets

1 - //medium.com/melonport-blo-

g/what-are-the-problems-fa-

cing-the-hedge-fund-industry-today-and-how-can-

smart-contracts-on-the-

3285b4b0ac2a

2 - //www2.deloitte.com/us/en/pages/finan-

cial-services/arti-

cles/im-firms-getting-started-blockchain.html

3 - //dspace.mit.edu/handle/1721.1/104522

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Background

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Page 6: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

To get a picture of what is behind this technology it helps to imagine a block-chain as medical record that is updated with each step of the medical treat-ment. While being constantly updated, the document is not centrally stored but instead duplicated thousands of times across a network of computers. Hence, information written on the medical record exists as shared and conti-nually reconciled database. The same holds true for a blockchain. Its decen-tralized nature guarantees the records to be truly public and easily verifiable. No centralized version of this information exists for a hacker to corrupt. Hosted by millions of computers simultaneously, its data is accessible to anyone on the internet.4

One of the key features of the blockchain is that, due to its decentralized nature and its existence between all permitted participants, intermediaries can be eradi-cated. This way blockchains save time and costs, prevent conflicts and increase trust. From a legal point of view, a decentralized ledger can be used for self-executing contracts, called smart contracts. In this format, contracts can be converted to computer code, stored and replicated on the system and supervised by the network of computers that run the blockchain. Thus, smart contracts can be used to exchange money, property, shares, or anything of value in a transparent, conflict-free way, at the same time avoiding the servi-ces of a middleman. Smart contracts not only define the rules, rights and duties around an agreement in the same way that a traditional contract does, but also automatically enforce those obligations.5 Boiled down, the main advantages are:

4- https://blockgeeks.com/guides/what-is-block-chain-technology/

5- https://blockgeeks.com/guides/smart-contracts/

Blockchain

Smart Contracts

Autonomy: no need to rely on a broker, lawyer or other inter- mediaries to confirm, thereby eliminating the danger of ma- nipulation by a third party and reducing costs

Safety & Trust: documents are encrypted on a shared ledger and kept safe

Backups: documents are du- plicated many times thereby safe from destruction

Speed: using software code to automate tasks, smart contracts save time by accelerating busi- ness processes

Accuracy: automated con- tracts eradicate human errors

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Background

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Page 7: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

Since traditional investment systems are very exclusive setups, partly building on insufficient knowledge of the people, investor expertise and knowledge about the market stays within a small privileged circle of indivi-duals, too often acting without appropriate accountability. These circumstan-ces provoke risky strategies or the conduction of large-scale scams.6 Last decade has shown an overwhelming success of social network platforms and people love to share, follow and participate. Furthermore, massive user bases within Asian and African markets adopted in-app-purchases and created new digital consuming patterns.7 Simultaneously, community-based forms of value production like crowdfunding and ICOs have risen and are now challenging traditional financing structures.

These developments represent the enormous market need for community- based, participative systems of value.8 Being an active part of a community is a basic human desire. This is why Midas puts an interactive and transparent community at the core of its investment ecosystem. Open availability and visibility of manager performances are important factors for making reasona-ble investment decisions. Investment skills and expertise of managers are traceable and presented in a clear way, thereby providing users with the basis for smart investment decisions. Following the exchange of expertise and assessments between experts, beginners get the chance to expand their knowledge and develop individual investment strategies.

People want to share their experiences in social networks. Letting friends know about good investment decisions, the latest revenues or future plans. In case of being uncertain about news or an offered investment opportunity, people can get feedback from their network. While seeking support in the community people also love to engage in competition. Midas triggers ambi-tion in every user. Experienced managers are challenged to keep up their valuable reputation. Beginners receive the opportunity to increase their knowledge and become successful investors. Either way, good manager ra- tings will attract other investors and thereby reward users with additional funds and the chance to become a big player.

Community is Key

6 - //.investopedia.com/articles/investin-

g/101515/3-biggest-hedge-fund-scandals.asp

7- //knowledge.ckgsb.edu.cn/2017/08/28/mobi-

le-commerce/we-

chat-economy-messaging-wechat-pay/

8 - //socialmediaweek.org/blog/2016/09/rise-so-

cial-media-affects-civil-society/

Background

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As crypto assets are genuinely connected to tokenization, the next logical step is the tokenization of non-digital, traditional assets, meaning the process of converting rights to an asset into a digital token on a blockchain. Thus, trading of and investment in traditional assets like stocks, real estate, gold, etc. is digitalized and achieves higher security, speed and flexibility. It is the old concept of “securitization" (turning a set of assets into a security), in a new form.9 For the future this means that everything can be tokenized, products, services, or even simpler: everything with value.

However, the tokenization of traditional assets faces several legal obstacles. As regulations and licensing framework vary from country to country, it is crucial to find solutions that cover all areas of activity and grants access to people from all over the world. Once achieved, it is possible to invest in tradi-tional stocks or financial products, widely independent of traditional invest-ment structures. Ambitious projects like Lykke 10 contribute their part to realize this vision. While existing platforms for digital asset management focus on certain asset groups, they contribute to a market fragmentation with different access points for different assets.

The Midas platform entails all kinds of assets and displays the entire invest -ment landscape that is put on the blockchain. A transparent system with a clear and lucid design gives an overview and offers flexible scopes of invest-ment actions. Through constant exchange of information about investments and assets, users are connected to the global market place, always able to invest with the next click. Midas Technologies AG aims at creating the first interface that connects users not only to crypto and alternative assets, but provides them with the possibility to build a portfolio with ALL kinds of assets.

By the time writing, legal framework in the crypto space and particularly for processes of tokenization is unclear or even nonexistent in many jurisdictions. Monitoring the market carefully, we are on the steady lookout for promising projects that match our demands. 9- //www.nasdaq.com/article/how-tokeniza-

tion-is-putting-r al-world-assets-on-block-

chains-cm767952

10- //www.lykke.com/

Tokenization of Assets

Background

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Invest together.

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Page 9: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

The Melon protocol is a collection of open-source blockchain smart-con-tracts and rules that the Melonport founders refer to as Melon. Currently the protocol is based on Ethereum with perspective to be deployable on further blockchains in the future. The Melon protocol is based on two sets of smart contracts, Melon Core and Melon Modules. While Melon Core is the part of a portfolio (or fund) that provides Portfolio Managers with a tool to set up and interact with the functions that she may want to perform adhering to the specification of the Melon protocol, Melon Modules correspond to all thefunctions that a Portfolio Manager might want to have available in their portfolio and are optional (e.g. price feeds, volatility calculations, daily P&L calculations, etc.). The protocol is open-source thereby enabling constant improvements and easy access for everybody who wants to engage, contri-bute or audit.11

Midas is based on a belief in the exchange of ideas and joined efforts to improve existing solutions. From our point of view, necessary improvements are best guaranteed by open systems. While closed systems rely on a small number of team members, open source can build on the hive-mind of a whole developer community that is involved in a constant process of evalua-tion, improvement and further development.

11 - //melonport.com/

The Melon Protocol

Background

09

Transparency

Control

Low cost Security

Inclusiveness

Decentralization

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Connect Experience Invest

10

Page 11: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

Midas acts as mobile portal to the Melon protocol and enables particularly retail investors to engage in blockchain-based fund management. At the heart of the Midas app resides the idea of engaging in investment activities through a social network interface. We believe that social media is by now its own form of interface with built-in trust creation. Users instinctively know how to naviga-te this space. Midas combines a secure and inclusive investment environment (Melon protocol) with a trusted information interface (social media) to guide, direct, organize and verify investment endeavors or projects.

Users experience the Midas app like a microblogging service. Its content is constituted by financial analysis, market news, investment ideas, digitalized financial services and products all embedded in a social market place. Every Midas user can create one or more individual funds to build personalized portfolios of digitalized assets and invest in other users’ funds. Midas combi-nes the elements of a socio-financial network with the elements of easy and swift investment functionalities and thereby creates an entirely new invest-ment experience.

The Midas App

Connect / Experience / Invest

11

Connect to the Midas portal.

Invest together.

Experience the excitement of asset management.

Page 12: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

The first Midas layer is a socio-financial network that connects people who want to actively manage assets and participate in the investment ecosystem. Users can build an individual network of their liking by following the accounts they deem most beneficial and trustworthy. Depending on the user’s contacts and preferences, information in the network can contain trending assets, best performing managers from the general Midas ranking, upcoming popular ICOs, latest news from the financial world and so on. Key information of other users and their funds is shown to facilitate the decision who to follow and who to connect with.

Through an investment in a fund, the user automatically joins the according fund group-chat. This way, users have a direct communication channel to the fund’s manager as well as all the fellow investors, empowering them by creating a higher degree of participation and intra-fund transparency. An alert function keeps users updated about important activities in their network, new private messages, fund-internal strategy decisions or any other crucial infor-mation with regard to their assets.

The Midas Network

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Connect / Experience / Invest

www.midas.social

Page 13: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

The MidasTouch

13

Connect / Experience / Invest

The Midas Touch builds the interface between the socio-financial network layer and the investment layer. It offers functions for the new paradigm of a financial platform with a social media interface and transforms content into investments. The Midas Touch enables in-app-purchases by connecting the user’s fund and underlying payment methods to all content and available products on the platform. Whether the best friend’s fund, trending assets or a promising ICO, adding an asset to a portfolio or investing in a fund becomes as easy as clicking the Like button. Investments can be conducted in three simple steps: click the button, set the amount, done.

Midas aims at creating new user behaviors. While the concept of “liking” is familiar to the overwhelming majority of users, the platform combines already known concepts with extended activities and thereby surfs on the wave of an entirely new investment world. With the blockchain technology, everybody can become an investor and investing becomes an everyday experience. Swift, lucid and user-friendly.

www.midas.social

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According to a user’s preferences and subscriptions as well as preferred products and assets the Midas Stream displays relevant content. All content related to a product or asset contains the Midas Touch function and thereby becomes an item to buy or to invest in. Combining this functionality with the multilateral channels of communication in the social media interface this environment makes it easy for users to acquire knowledge and build a basis for informed investment decisions, which can immediately be translated into an actual investment with the next click. At the same time businesses get enabled to create new points of contact and ways of engaging with custo-mers by linking products in the form of promoted content, equally investable.

Connect / Experience / Invest

The Midas Stream

www.midas.social

The Midas Token Bazaar

The Token Bazaar works as showroom for all available assets and funds on the Midas platform. By simply swiping up or down a user switches between the different categories of investments like funds, stocks, ETFs, currencies or prediction markets, while swiping to the left and right a user can run through the single products or funds within the selected category. By clicking on a product more information gets revealed and the Midas Touch can be used to invest. While the Token Bazaar invites users to just scroll through available investment options and gather inspiration for future investments, it has also an integrated bar for the focused Midas Search.

To further diversify a portfolio or get informed about the current market situation of an asset, the user can use the search function. It contains any account (user account or business account), asset or fund available on the Midas platform. It also allows to sort the results in intuitive orders or filter them according to price, popularity, rating etc. If a user searches for certain investment funds the sorting of displayed funds entails obvious information about whether an investment fund is profitable, class of assets, risk aversion, etc. This ecosystem enables users to evaluate investment products by looking at a composition of various sources in forms of statistic data and information drawn from the social network. If enabled, Midi always assists the search and evaluation process for an optimal outcome.

The Midas Search

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Connect / Experience / Invest

The Midas Chatbot: Midi

www.midas.social

Through navigation of asset management processes the user is always supported and guided by a chatbot AI assistant: Midi. When opening the app for the first time, Midi guides the user through the process of fulfilling the basic requirements and settings. Having completed these initial steps, the investment experience begins by Midi helping to set up a first fund. The chatbot determines together with the user which asset classes are most interesting, to then assist by suggesting content and building a portfolio best suited to the user’s preferences.

As an example: for a user most interested in gold, Midi offers a selection of gold-related digital assets, stocks and ETFs with a basic explanation about those products. At the same time he suggests gold-related, best ranked managers to follow, and helps to create a new fund based on gold with the integrated Midas Touch function. Midi always stays available to provide the user with additional information, asset analysis, content proposals and as a help function. The chatbot can always be disabled.

Whit further development of AI and investment-related algorithmic tools Midi will become a personal investment assistant that constantly supports the user with strategy-relevant information updates and which is able to autonomous-ly take actions or follow certain scenarios, if wished by the user.

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Manager Funds (MF) are all funds, that are run by one user (every active user is manager of at least one Manager Fund), while Midas also offers the possibi-lity to start a fund together with other users, a so called Community Fund (CF). Using the option “invite friends to invest” the requested contacts simply have to accept the proposal and a new community fund is created. This way, starting an investment fund with friends or other network contacts does not require anything more than creating a new chat group.

In a CF users can propose and vote on which assets to buy and sell, discuss the latest news, analysis, hunches and strategies in the chat, while the majori-ty determines the result. In any case, either for a MF or CF, the creator selects the policies regarding permitted assets to be purchased, the fund’s admission requirements to new members, voting rights, majority proportions and so on.

Manager & Community Funds

ManagerFund Community

Fund

16

Connect / Experience / Invest

www.midas.social

Page 17: Social Midas Manual ING · and swift investment decisions. ... clear and lucid design gives an overview and offers flexible scopes of invest-ment actions

Whether following individual investment strategies or bringing people toge-ther in CFs to invest in a joint endeavor: as in today’s online shopping worlds, it is crucial to see ratings of products, its’ sellers and buyers. The importance of transparency and quality control, particularly in the sphere of finance goes without saying.

Every Midas user has an individual user reputation according to her funds’ performance. This reputation is represented through the Midas General Ranking, which contains all users’ performances. The General Ranking is visible for every user at any time. The same holds true for basic user details like name, amounts of managed funds, country, date of joining etc. The manager reputation is calculated on basis of the overall performance and return of investment as percentage points. The Melon protocol calculates automatically the reputation of a particular fund. We extend this calculation to the user, as she can hold and manage more than one fund.

Checking the reputation and ranking of managers, users can insure themsel -ves about the managers’ performance and investment skills before inviting them to a CF. On the other hand, it enables beginners to simply follow the strategy of successful managers. Once joining a CF, the CF’s performance also influences the individual Manager Rankings of its members.

The General Ranking generates competition by its nature and automatically creates rewards in form of popularity and attraction to other investors. Once a manager appears on the top position she will be shown in various overviews. This will deliver inspiration to novel investors and works as proof of a trustworthy as well as promising investment opportunity. Rising investments therefor increase the manager’s income generated through fees and simulta-neously raise her available amount of money to invest.

Besides the ongoing competition, Midas will provide various competition events that will allow individual managers or CFs to compete with each other and receive awards for performances. These competition events will eventua-lly have an impact on the General Ranking.

Reputation System & General Ranking

Competitions

17

Connect / Experience / Invest

www.midas.social

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Midas provides a solution to easily link products, services or funds with the wallet of users. When opening the Midas app for the first time, Midi guides through the integration of a mobile wallet such as ApplePay, AliPay or Paytm to enable in-app-purchases. We decided to put a strong focus on popular mobile wallets given their large and increasing number of users. Apart from that, Midas users are also presented with the possibility to integrate crypto wallets, credit cards or PayPal. Once a user’s account is set up and a payment mode is connected users can start to invest.

Midas is a mobile portal to the open source Melon protocol that runs on the Ethereum blockchain. Midas Technologies AG provides a Melon module that connects users’ decentralized funds with other users’ funds and businesses on the Midas platform.

Since Midas is a Melon module, all investments in assets will be conducted in MLNs. If a user decides to invest in another fund the given amount (no matter whether Fiat or crypto) is drawn the transferred amount will be automatically exchanged to MLNs through the Lykke exchange integration. In the next step, MLNs get transferred to the fund of the asset provider and the token represen-ting the desired asset moves to the user’s fund. The entire procedure is conducted in the background while the user only needs to confirm one time

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Investment Process

Connect / Experience / Invest

www.midas.social

Credit cardApplePay

AliPay

Digitalwallet

Fiat

Melon tokens (MLN)

Funds(MF - CF)

ICOs

Cryptocurrencies

Tokenized assetsPrediction

Markets

BTC - ETH

MLN

MLN

MLN

MLN

MLN

Token

Token

Token

TokenToken

External partner

Melon fund

User

$

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Product and service providers are the users’ counterpart on Midas. Already established businesses and most likely business models that are not even foreseeable by the time writing will offer investing opportunities. Midas offers a set of API tools to all verified business accounts. Businesses can use these tools to customize their profiles into little shops (app-in-app), as well as to design items like coupons or Emojis usable in the Midas app.

Businesses are not compelled to establish a shop within the Midas platform. With the offered business toolkit, it is also possible to provide access to exter-nal products and services, whereas in this case Midas is used as a market place for the transaction between a user’s connected payment method and the external businesses. Possible applications of such products and services are: offering assets in the form of tokens for easy portfolio integration, offering trading courses and lessons, marketing investment funds, providing market data, trading tools or algorithmic trading services. Again, it is important to stress that it is in the very nature of a platform that users will come up with use-cases not imaginable by the time writing. We are thrilled to experience a world of innovative investment experiences.

One of the first and most elemental business integrations is the embedding of prediction markets as investable products. Also known as information markets, decision markets, idea futures or virtual markets, prediction markets are exchange-traded markets created for the purpose of trading the outcome of events. These events can theoretically cover all sorts of areas from financial markets to political developments, auctions, sports or celebrity gossip. Market prices can indicate what the crowd thinks the probability of the event is.

Hence, Midas integrates Gnosis, a decentralized, permissionless platform, aggregating relevant information from human and AI agents. Gnosis provides the infrastructure to create prediction markets for every imaginable scenario and holding a position in form of a ERC 20 compliant outcome token. With the integration into Midas the users can decide for a decision in a prediction market and simply add the according outcome token to a fund. Once this prediction market period is over the profit will automatically be transferred to the Manager Fund in a preferred currency.

BusinessIntegration

Prediction Markets

19

Connect / Experience / Invest

www.midas.social

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The Road Ahead

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A look at the global stocks market with a capacity of about $69tn 12 as well as at the OTC Derivatives Market with capacity around $544tn 13 clearly reveals the potential of investment markets. While a majority of people naturally think of rich guys in fancy suits when hearing buzzwords like ‘fund management’ or ‘investment market’, the overwhelming mass of investments by contrast comes from small- to mid-scale retail investors. In China for instance retail buyers like ‘Aunties’ make up about 80 percent of China’s overall stock market14. In the US 25% of the adult population is active in retail investing and $1.8tn come from non-professional retail investors 15.

Whereas these and many other investor groups are still mainly active in tradi-tional markets, an explosive rise of the crypto market cap with currently almost $600bn 16 shows that alternative investment modes are heavily demanded. A recent Facebook study, Millennials + Money: The Unfiltered Journey, reveals that people of an age between 21 and 34 years actually would like to invest whilst a perceived lack of funds (54%) or knowledge where and how to put their money (24%) prevents them from doing so. 17

Despite the fact that these numbers do hardly cover all types of potential investors worldwide they give a glance on how technological development can generate benefits from an inherent desire to invest money in order to maximize it. Midas is located right on this intersection of desire and technolo-gical development and draws, apart from already experienced managers, average persons who would like to get their piece from the finance cake. Aunties, friends, neighbors and colleagues. People come to Midas and invest together.

The Road Ahead

User Base

12- visualcapitalist.com/

13- bis.org/index.htm

14- bloomberg.com/news/articles/2017-05-16/china-s-investor-a my-is-bracing-for-more-stock-market-pain

15- forbes.com/forbes/welcome/?toURL=https://www.forbes.com/si-

tes/kumesharoomoogan/2016/06/02/more-investors-striking-out-ontheir-

own-what-does-all-this-self-directed-trading-mean/&refURL=&referrer=#589a55b54db6

16- coinmarketcap.com/

17- fbinsights.files.wordpress.com/2016/01/facebookiq_millennials_money_january2016.pdf

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All created funds on the Midas platform run on the Melon protocol. Every interaction between these funds and the platform will cost a small usage fee which is collected through the deployment of the Midas module inside the users Melon fund. Further monetization will be achieved by integrating promoted content into the timeline of users. This promoted content e.g. is a financial product or service which users can add to their portfolios, using the Midas Touch function. By maximizing the investment surface and transfor-ming content into investment gateways, Midas also maximizes interactionsbetween user funds and the Midas platform, thereby increasing the amount of usage fees generated through the Midas module inside the user funds.

Midas Technologies AG is a technology provider and does not hold any funds. The platform‘s key functionality is the facilitation of interactions between decentralized funds and businesses. Hence, Midas is situated at the center of highly sensitive areas like liability and trust within a peer to peer network and falls under certain legal regulations like Know Your Customer (KYC) and Anti-Money Laundering (AML) standards. These compliance standards require verification processes for all users, though varying in their form dependent on a user’s extent of investments and activities. To use the entire spectrum of services and products on the platform users need to comply with Midas KYC and AML regulations.

The Midas verification process is provided by specialized services with highest reputation. Meanwhile, connected and registered third-party businesses can particularly benefit from the Midas verification system. All potential customers registered under Midas are verified and ID-checked and therefor suitable for business interactions without any further verification activities. Thus, Midas becomes an important hub for digital business models relying on verified user groups, which is only one reason why the platform fosters all sorts of business integration.

Monetization

KYC/AML

The Road Ahead

Verification processes for all users

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With a Token Generation Event (TGE) companies offer investors a certain amount of units of a new cryptocurrency or crypto-token in exchange against cryptocurrencies like Bitcoin or Ethereum, or simply Fiat currency (USD/Eu-ros). The pre-created tokens can then be easily sold and traded on a secon-dary market like cryptocurrency exchanges.

There are different kinds of tokens that can be offered in a TGE, also called Initial Coin Offering (ICO) or Initial Token Offering (ITO). So far, protocol tokens are the most common ones in the market. While protocol tokens give purchasers access to certain functionalities of the underlying protocol, these functionalities are not clear in an increasing number of ICOs. Hence, we monitor the market development critically.

By the time writing Midas Technologies AG is examining scenarios for a TGE both with legal consultants and in direct communication with the Swiss regu-lator. In case of a conducted token sell all collected funds are allocated accor-ding to a strict and traceable plan. Midas receives all funds from investors in an escrow account, provided by a financial institution. This entity will verify Midas’ compliance with the announced plan and obligations made in the TGE planning. If Midas Technologies decides in favor for a TGE, the team will publish a TGE program specifying all relevant details.

Midas TGE

The Road Ahead

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