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  • 8/2/2019 Social Network Analysis Blue Paper

    1/16=nfxsnk}+baf

    Rab no j Kl}wasdOkoj~r nr

    http://c/Documents%20and%20Settings/rgrapa/Local%20Settings/Application%20Data/Adobe/InDesign/Version%206.0/en_US/Caches/InDesign%20ClipboardScrap.pdfhttp://c/Documents%20and%20Settings/rgrapa/Local%20Settings/Application%20Data/Adobe/InDesign/Version%206.0/en_US/Caches/InDesign%20ClipboardScrap.pdf
  • 8/2/2019 Social Network Analysis Blue Paper

    2/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    Rabno j kl}wasd okoj~r nr 9 Ml` nknkg bakklb} nakr*

    sl jo} nakrenxr okm nk}lslr}r `as gslo}ls

    fosdl} nkg r|bblrr

    ]ea|ge r}njj nk n}r sljo}npl nk`okb~* rabnoj kl}wasd okoj~rnr bok eajm gslo} xa}lk}noj

    `as fosdl}lsr wea wnre }a cl}}ls }osgl} rxlbn`nb o|mnlkblr wn}e xos}nb|jos

    nk}lslr}r }esa|ge fosdl}nkgca}e ak& okm a``&jnkl+ Nfognkl* n` ~a| awk o real

    r}asl* clnkg ocjl }a `nkm }el b|r}aflsr wea osl nk}lslr}lm nk enge&lkm realr

    c~ fnknkg }el mo}o ak ~a|s rabnoj kl}wasd* }elk b|r}afnynkg ~a|s fosdl}nkg

    l``as}r }a csnkg }elf nk `as o }s|kd reaw+ Nfognkl dkawnkg wenbe b|r}aflsr

    osl `okr a` o rxlbn`nb ~a|kg Eajj~waam r}osjl}* okm o}}sob}nkg }elf }a ~a|s r}asl

    `as els klwj~&jo|kbelm bja}enkg jnkl+ As nfognkl dkawnkg wenbe b|r}aflsr osl

    far} nk}lslr}lm nk asgoknb xsam|b}r okm rabnoj i|r}nbl* okm clnkg ocjl }a nkpn}l

    }elf nk xlsrakojj~ `as o klw asgoknb okm `ons }soml rdnk bosl jnkl+ R|be

    }osgl}lm fosdl}nkg eajmr }slflkma|r xa}lk}noj `as ca}e ~a| okm ~a|s

    b|r}aflsr+ Welk ~a| eopl nkplr}lm ~a|s }nfl nk c|njmnkg o rabnoj

    kl}wasd* }el nk`asfo}nak nr }elsl* akjnkl* slom~ `as ~a| }a fnkl+

    C|} weo} nr rabnoj kl}wasd okoj~rnr1 Rnfxj~ x|}* rabnoj kl}wasd

    okoj~rnr nr }el luofnko}nak a` sljo}nakrenxr cl}wllk xlaxjl* }elns

    nk}lslr}r okm ok~ lk}n}nlr+? Ojra dkawk or RKO* rabnoj kl}wasd

    okoj~rnr nr o rbeaaj a` }ea|ge} }eo} ro~r n}r xarrncjl }a pnr|ojnyl

    xlaxjl okm }elns bakklb}nakr }a lkocjl |r }a nmlk}n`~ eaw }a clr}

    reosl nk`asfo}nak wn}e }elf+ ]el xsablrr nr foml nk`nkn}lj~ fasl

    xarrncjl or o slr|j} a` wnmlrxslom |rl a` }el Nk}lskl} okm }el

    wloj}e a` nk`asfo}nak nkmnpnm|ojr reosl wn}e }el x|cjnb }esa|ge

    akjnkl rabnoj kl}wasdr okm a}els Wlc&corlm ob}npn}nlr+ ]el lkm slr|j}9 Welk

    fosdl}lsr reosl nk`asfo}nak nk o wo~ }eo}r far} oxxsaxsno}l `as }elns }osgl}

    o|mnlkbl* bakblnpocj~* }el~ wnjj luxlsnlkbl o gslo}ls sl}|sk ak nkplr}flk}+

    @as fosdl}lsr okm c|rnklrrlr wea eopl ojslom~ }oxxlm }el xawls a` }el Nk}lskl}*

    bslo}nkg `ok xoglr* Gaagjl$ obba|k}r as ]wn}}ls `llmr }a gonk o `ajjawnkg*

    `ajjawlsr okm `okr a` ~a|s c|rnklrr osl ojslom~ bslo}nkg o wloj}e a` nk`asfo}nak

    oponjocjl `as fnknkg+ Rabnoj kl}wasd okoj~rnr fo~ cl }el klu} jagnboj r}lx nk

    nmlk}n`~nkg mo}o ~a|s b|r}aflsr okm xa}lk}noj b|r}aflsr eopl foml x|cjnb

    }esa|ge }elns mngn}oj aa}xsnk}r+ C|} eaw1

    ? Weo} Nr Rabnoj Kl}wasd Okoj~rnr1 Okoj~}nb ]lbekajagnlr+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+okoj~}nb}lbe+baf!kl}wasdr!weo}nr+e}f;+

    http://www.analytictech.com/networks/whatis.htmhttp://www.analytictech.com/networks/whatis.htmhttp://www.analytictech.com/networks/whatis.htmhttp://www.analytictech.com/networks/whatis.htm
  • 8/2/2019 Social Network Analysis Blue Paper

    3/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    Gl}} nkg r}os}lm9 }el rabno j gsoxe

    Rlosbe Rabnoj Kl}wasd Okoj~rnr akjnkl okm ~a|jj `nkm o }slor|sl }sapl a`

    nk`asfo}nak ak }el }axnb* f|be a` n} nr r}llxlm nk }lbe as rabnoj rbnlkbl iosgak*

    okm mn``nb|j} `as }el oplsogl xlsrak }a mnr}njj }a o |rlocjl jlplj a` oxxjnbo}nak

    `as }elns nkmnpnm|oj kllmr+ Ka} fok~ fosdl}lsr osl rabnoj rbnlk}nr}r+ Jl}r rnfxjn`~

    }el }elas~ c~ a``lsnkg cornb nk`asfo}nak }eo} bok cl oxxjnlm o} }el c|rnklrrfosdl}nkg jlplj+

    Lrrlk}noj }aajr nk rabnoj kl}wasd fosdl}nkg osl }el rabnoj gsoxe okm }el

    aplsjoxxnkg nk}lslr} gsoxe+

    @nsr}* jl}r jaad nk}a }el rabnoj gsoxe9 weo} n} nr* weo} n} wnjj }ljj ~a| okm eaw n} nr

    clnkg |rlm }amo~+

    Fosd Y|bdlsclsg* `a|kmls okm BLA a` @oblcaad* nr wnmlj~ bslmn}lm wn}e banknkg

    }el xesorl nk akjnkl cjagr okm os}nbjlr+ ^l} }el }lsf eor lunr}lm `as ~losr nk rabnoj

    ok}esaxajag~* bafx|}ls xsagsoffnkg okm lplk fosdl}nkg bnsbjlr+ Obbasmnkg }a

    ]el Nk}lsko}nakoj Kl}wasd `as Rabnoj Kl}wasd Okoj~rnr %NKRKO.* rabnoj kl}wasd

    okoj~rnr eor cllk osa|km `as mlbomlr* o rlk}nflk} lbealm c~ Lsnb Rbefnm} a`

    Gaagjl+ Wl eopl ommslrr caadr* okm }el r|f a` }el ommslrr caadr nr }el rabnojgsoxe* Rbefnm} ro~r+3 Bafxoknlr wenbe wasd }a r~kbesaknyl ommslrr caadr*

    nkbj|mnkg Gaagjl* r}snpl }a }|sk }elf nk}a `|kb}nakoj rabnoj gsoxer }eo} bok a``ls

    poj|ocjl nk`asfo}nak okm xsapnml rlspnblr }a |rlsr+

    3 Nk}lskl} Bafxoknlr9 Rabnoj Gsoxen}n z ]el Lbakafnr}+ ]el Lbakafnr} Wasjm Klwr* Xajn}nbr* Lbakafnbr*C|rnklrr & @nkokbl+ ?5 Ab}+ 3887+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+lbakafnr}+baf!kaml!>>>802

  • 8/2/2019 Social Network Analysis Blue Paper

    4/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    Slgosmjlrr a` wea banklm }el xesorl* `as enr xos}* Y|bdlsclsg bslmn}r }el rabnoj

    gsoxe wn}e fodnkg @oblcaad wasd+2 El luxjonkr* Or @oblcaad ommr fasl okm

    fasl xlaxjl wn}e fasl okm fasl bakklb}nakr n} bak}nk|lr gsawnkg okm clbaflr

    fasl |rl`|j o} o `or}ls so}l+ Wl osl gankg }a |rl n} }a rxslom nk`asfo}nak }esa|ge

    }el rabnoj gsoxe+ ]el slr|j} a` }el rabnoj gsoxe nr }eo} gsa|xr okm oxxjnbo}nakr ak

    @oblcaad bok gsaw }elns ajjawnkg lornj~+ @as oxxjnbo}nak mlpljaxlsr* welslor nk

    }el xor} }el~ wa|jm eopl eom }a c|njm }elns rabnoj gsoxe `saf rbso}be* Y|bdlsclsg

    ro~r @oblcaad eor foml n} xarrncjl }a }ox nk }a }el corl a` dkawjlmgl ojslom~}elsl* c|njmnkg oxxjnbo}nakr ak }ax a` }el rabnoj gsoxe ojslom~ lunr}nkg nkrnml }el

    xjo}`asf+ Y|bdlsclsg bslo}lm o r}ns welk el rxadl oca|} }el }axnb* cobd welk

    @oblcaad wor i|r} clnkg sljlorlm }a }el glklsoj x|cjnb+ N` }elsl wor ok~ q|lr}nak

    o} }el }nfl oca|} }el xa}lk}noj `as @oblcaad* okm }el poj|l a` rabnoj gsoxenkg }a

    oxxjnbo}nak mlpljaxlsr okm c|rnklrrlr* }eo} ma|c} eor r|slj~ jakg rnkbl mnrrnxo}lm+

    Nk }el luofxjl ~a| rll elsl* ~a|s bak}ob}r* `snlkmr okm obq|onk}okblr wa|jm cl

    bak}onklm wn}enk }el rabnoj rlb}nak a` }el gsoxe cljaw+

    O} n}r basl* rabnoj okm nk}lslr} gsoxenkg lkocjlr fosdl}lsr }a ml`nkl }el

    sljo}nakrenxr cl}wllk }el xlaxjl nk }elns akjnkl bnsbjlr* or wljj or }elns nk}lslr}r*

    nkbj|mnkg xajn}nbr* klwr* sljngnak* eaccnlr okm nkm|r}s~+ Ofakg rabnoj kl}wasd

    rn}lr }eo} b|sslk}j~ lunr}* }elsl osl xslrlk}j~ }wa aplsosbenkg famljr a` rabnoj

    gsoxenkg nfxjlflk}o}nakr+

    ]el Jlom* @ajjaw* F|}|oj Famlj nr |rlm c~ rn}lr r|be or ]wn}}ls* Gaagjl$ okm

    Mngg+ N} nr o `jluncjl okm glklsnb famlj a` rabnoj gsoxenkg* wenbe ojjawr akl

    xlsrak }a eopl o sljo}nakrenx wn}e oka}els* wn}ea|} }el a}els xlsrak bakklb}nkg

    nk sl}|sk+ N} nr lrxlbnojj~ |rl`|j okm poj|lm c~ nkmnpnm|ojr wn}e gslo} xax|josn}~

    wea mak} klblrrosnj~ wok} }a `ajjaw lpls~akl wea `ajjawr }elf+

    2 @oscls* Mok+ @oblcaadr Y|bdlsclsg \kbasdr }el Rabnoj Gsoxe z YMKl}+ ]lbekajag~ Klwr* Okoj~rnr* Bafflk}rokm Xsam|b} Slpnlwr `as N] Xsa`lrrnakojr z YMKl}+ 3= Fo~ 3887+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+ymkl}+baf!cjag!c}j!`oblcaadry|bdlsclsg|kbasdr}elrabnojgsoxe!

  • 8/2/2019 Social Network Analysis Blue Paper

    5/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    ]el Lk`asblm F|}|oj @snlkm Famlj nr f|be fasl rxlbn`nb okm sngnm* okm nr |rlm

    c~ rn}lr r|be or @oblcaad+ N} flokr }eo} nk asmls }a cl bakklb}lm wn}e raflakl

    }esa|ge }el xjo}`asf* }eo} xlsrak eor }a cl wnjjnkg }a bakklb} wn}e ~a|+=

    NKRKO luxjonkr }eo} }a |kmlsr}okm RKO* n} fo~ cl eljx`|j }a nfognkl ok ok} enjj+

    @saf }el e|fok xlsrxlb}npl* n} nr lor~ }a rll }el rabnoj nk}lsob}nakr* xo}}lskr

    okm sljo}nakrenxr cl}wllk }el ok}r or }el~ sljo}l }a }el weajl+ NKRKO slxas}r

    }eo} Kl}wasd okoj~rnr nr corlm ak }el nk}|n}npl ka}nak }eo} }elrl xo}}lskr osl

    nfxas}ok} `lo}|slr a` }el jnplr a` }el nkmnpnm|ojr wea mnrxjo~ }elf+ Kl}wasd

    okoj~r}r cljnlpl }eo} eaw ok nkmnpnm|oj jnplr mlxlkmr nk josgl xos} ak eaw }eo}

    nkmnpnm|oj nr }nlm nk}a }el josgls Wlc a` rabnoj bakklb}nakr+ Iok+ 388>+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+sor}nkfles+baf!388>!8?!?>!rabnojgsoxenkgfamljr|rlmnk}elrabnojkl}wasdr!;+

    < @sllfok* Jnkk+ NKRKO Weo} Nr Rabnoj Kl}wasd Okoj~rnr1 Nk}lsko}nakoj Kl}wasd `as Rabnoj Kl}wasd Okoj~rnr+85 @lc+ 3885+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+nkrko+asg!rko!weo}+e}fj;+

    0 Djnkl* Rxlkrls+ Lflsgnkg Rabnoj Flmno okm }el Nk}lslr} Gsoxe+ ]el Rabnoj Flmno Foplk+ 3> Kap+ 38?8+ Wlc+

    http://www.rastinmehr.com/2009/01/19/socialhttp://www.rastinmehr.com/2009/01/19/socialhttp://www.insna.org/sna/what.htmlhttp://www.insna.org/sna/what.htmlhttp://www.rastinmehr.com/2009/01/19/socialhttp://www.rastinmehr.com/2009/01/19/social
  • 8/2/2019 Social Network Analysis Blue Paper

    6/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    }enr knbel nr josglj~ |kmlsmlpljaxlm nk bafxosnrak wn}e rabnoj kl}wasd rn}lr }eo}

    |}njnyl o rabnoj gsoxe* }el Wlc wnjj rll ok nk`j|u a` rn}lr |}njnynkg }el nk}lslr}

    gsoxe famlj `as rxlbn`nb nk}lslr} knbelr+

    Nk}lslr} gsoxer osl glklso}lm c~ }el }enkgr |rlsr jndl+ ]eo} nkbj|mlr }el `llmr

    b|r}aflsr ajjaw* xsam|b}r }el~ x|sbeorl* so}nkgr okm slpnlwr }el~ jlopl akjnkl*

    n}lfr }el~ rlosbe `as akjnkl* okm fasl+7

    Nkmnpnm|ojr nk ~a|s c|rnklrr&sljo}lm rabnoj kl}wasd fo~ cl xos} a` }el kl}wasd

    m|l }a reoslm nk}lslr}r+ Nk lrrlkbl n` ~a| awk o mokbl bafxok~* ~a|s rabnoj

    flmno bakklb}nakr wa|jm eopl ~a|s c|rnklrr wn}enk }elns nk}lslr} gsoxe* wenjl

    ~a| wa|jm eopl }elf wn}enk ~a|s rabnoj gsoxe okm!as nk}lslr} gsoxe+ N}r lka|ge

    }a fodl o fosdl}lsr elom rxnk* c|} }el ca}}af jnkl nr }enr9 ]el nk}lslr} gsoxe

    nr ok nfxas}ok} }aaj `as ~a|s csokm* clbo|rl n} bok nk}sam|bl ~a| }a nkmnpnm|ojr

    wea osl ka} ~l} wn}enk ~a|s rabnoj gsoxe* lkocjnkg

    ~a| }a csnkg }elf nk }esa|ge r}so}lgnb fosdl}nkg+

    Jndlwnrl* or nk}lslr} gsoxer osl |kmls|}njnylm

    ak fok~ rabnoj flmno rn}lr* ~a| fo~ eopl }el

    axxas}|kn}~ }a xnaklls ok nk}lslr} bo}lgas~

    }eo} b|sslk}j~ malr ka} lunr}* mlpljaxnkg o rabnoj

    kl}wasd wn}enk }eo} nk}lslr}okm xa}lk}nojj~

    c|njmnkg ~a|s bakr|fls baff|kn}~+ @as luofxjl*

    awklsr a` o c|rnklrr&}a&c|rnklrr bafxok~ ba|jm

    bslo}l o gsa|x ak xax|jos rabnoj kl}wasdnkg rn}l

    JnkdlmNk %www+jnkdlmnk+baf.* ok nk}lslr} gsa|x `as

    o }axnb sljo}lm }a ~a|s c|rnklrr+ C~ bslo}nkg r|be o

    gsa|x* ~a| wnjj o}}sob} flfclsr wn}e }eo} reoslm nk}lslr}* okm wa|jm nk }|sk eopl

    }el ocnjn}~ }a }ox }el nk`asfo}nak }el~ eopl oponjocjl }a cl}}ls fosdl} }a }elf+

    Kaw }eo} ~a| eopl ok |kmlsr}okmnkg a` }elrl nk}lsbakklb}lm gsoxer* jl}r

    luofnkl eaw fosdl}lsr bok c|njm okm jlplsogl }elns rabnoj okm nk}lslr} gsoxer

    `as nfxsaplm }osgl} fosdl}nkg okm gslo}ls a|}baflr+

    Jl}r gl} g soxenbWelk ~a|s asgoknyo}nak eor mlbnmlm }a lfcsobl rabnoj gsoxenkg* ~a|pl foml

    o baffn}flk} }a nkplr} }nfl nk nmlk}n`~nkg ~a|s b|r}aflsr okm }elns lu}lkmlm

    }s|r}lm kl}wasdr+ Rabnoj gsoxer osl o `ofnjnos bakblx} }a far} fosdl}lsr* wea

    dkaw }el poj|l a` }s|r}lm sl`lssojr4 slrlosbe reawr >8, a` bakr|flsr }s|r} }el

    28 Mlb+ 38??+ :e}}x9!!www+rxlkblsdjnkl+baf!1x6

  • 8/2/2019 Social Network Analysis Blue Paper

    7/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    slbafflkmo}nakr gnplk }a }elf c~ }elns `snlkmr* ~l} akj~ ?=, a` }el

    x|cjnb }s|r}r omr+5

    ]a fodl }el iac lornls* ~a| fnge} bakrnmls lfxja~nkg rabnoj kl}wasd okoj~rnr

    ra`}wosl as `sllwosl* or }el rbaxl a` fnknkg }esa|ge ~a|s kl}wasd xlsrak&c~&

    xlsrak okm foxxnkg }elns nk}lslr}r nkmnpnm|ojj~ bok cl nkbslmncj~ }nfl

    bakr|fnkg* ka} }a flk}nak aplsweljfnkg+ ]eo}r ka} }a ro~ n} bok} cl

    makl wn}e xlk* xoxls okm o gaam flor|sl a` }lkobn}~* c|} }eo} ~a|

    fo~ `nkm cl}}ls |rl `as ~a|s }nfl+ Rabnoj kl}wasd okoj~rnr ra`}wosl

    bok ma ca}e cng&xnb}|sl okm rfojj&xnb}|sl jlplj wasd `as ~a|* ca}e

    luofnknkg ko}nakoj&jlplj kl}wasdr okm lplk cslodnkg mawk ~a|s

    kl}wasd obbasmnkg }a ogl* rlu* nkbafl okm a}els nkmnpnm|oj o}}snc|}lr+

    ]el ra`}wosl bok }elk fox a|} }el mo}o* mlxlkmnkg ak }el xsagsof*

    a``lsnkg ~a| o gsoxenboj slxslrlk}o}nak a` ~a|s kl}wasd+ Engels&jlplj

    xsagsofr bok rafl}nflr ojra a``ls xslmnb}npl okoj~rnrlkocjnkg ~a|

    }a fodl ok lm|bo}lm g|lrr oca|} ~a|s kl}wasdr lflsgnkg o}}snc|}lr*

    r|be or xslmnb}lm `|}|sl nkbafl+

    Wel}els ~a| }s~ }a mlpljax }el gsoxe ak ~a|s awk* as wn}e }el eljx a` ra`}wosl

    as `sllwosl* nk clgnkknkg }a mlpljax o bafxok~r rabnoj gsoxe* luxls}r ro~

    }el dl~ nr }a nmlk}n`~ ~a|s csokmr clr} nk`j|lkblsr+ Dllx nk fnkm }eo} }el clr}

    nk`j|lkblsr sljo}lm }a o csokm9>

    ?+ Oslk} klblrrosnj~ nkm|r}s~ x|kmn}r as csaombor}lsr wea }lkm }a

    nk`j|lkbl }slkmr ak o josgl rbojl+

    3+ Osl ka} xa}lk}noj nk`j|lkblsr+ Rafl bafxoknlr wnjj gl} }okgjlm nk

    }el xlsblnplm poj|l a` }elrl nkmnpnm|ojr* }osgl}nkg }elf wn}e akl&

    rnyl&`n}r&ojj sl`lssoj slwosm xsagsofr+

    2+ Osl foml |x a` weo} rafl luxls}r bojj forr bakklb}asr as forr

    foplkr+ ]elrl nkmnpnm|ojr osl `okr a` }el csokm wea nk`j|lkbl

    }elns }s|r}lm kl}wasdr }esa|ge }el |rl a` rabnoj flmno+ C~ rafl

    obba|k}r* forr bakklb}asr as forr foplkr fodl |x oca|} 35

    fnjjnak bakr|flsr nk }el \kn}lm R}o}lr* okm glklso}l ok lr}nfo}lm

    Ncnm+

    http://extole.com/http://extole.com/howhttp://extole.com/howhttp://extole.com/
  • 8/2/2019 Social Network Analysis Blue Paper

    8/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    Wea osl ~a|s csokmr dl~ nk`j|lkblsr* okm welk ~a| dkaw wea }el~ osl* eaw ma

    ~a| jlplsogl }elf1 C~ ml}lsfnknkg lobe a` ~a|s `ajjawlsr rabnoj nk`j|lkbl* ~a|

    bok msnpl fasl nk}ljjnglk} }osgl} fosdl}nkg* obbasmnkg }a bak}lu}|ojfosdl}nkg+

    baf+ C~ okoj~ynkg rabnoj kl}wasdr* c|rnklrrlr bok bslo}l o rabnoj gsoxe a` lpls~

    bakr|fls corlm ak }elns xsa`njlr9 wea }elns `snlkmr osl* weo} }elns nk}lslr}r osl*

    weo} }elns x|sbeornkg cleopnasr osl okm fasl+ Nmlk}n`~nkg }earl wea osl engej~

    bakklb}lm nk }el rabnoj kl}wasdnkg wasjm* okm }osgl}nkg }elf wn}e floknkg`|j

    a``lsr* sl`lssoj cak|rlr okm sl}lk}nak r}so}lgnlr bok xo~ mnpnmlkmr+ ]el slorak9

    ]elrl mo~r* csokm nk`j|lkblsr bok nfflmno}lj~ csaombor} }elns xjlor|sl as

    mnroxxank}flk} nk o xsam|b} as rlspnbl* pno rabnoj flmno+ ]el cnggls okm fasl

    lkgoglm ok nk`j|lkblsr rabnoj bnsbjl* okm }el fasl l``lb}npl }el mljnpls~ a` }elns

    flrrogl* }el gslo}ls }el wlnge} a` }elns axnknak+ O} }nflr* ok nk`j|lkblsr xar}*

    slpnlw* pnmla as }wll} bok lplk ga pnsoj* gosklsnkg wnmlrxslom o}}lk}nak }eo} nr

    ln}els xarn}npl as klgo}npl+

    O k|fcls a` `sll akjnkl slra|sblr lunr} }eo} fo~ eljx ~a| nmlk}n`~

    nk`j|lkblsr ~a| wok} }a }osgl}+

    @as ~a|s ]wn}}ls kl}wasd9

    e}}x9!!wl`ajjaw+baf!

    @as Gaagjl$9

    e}}x9!!www+slbafflkmlm|rlsr+baf!

    Aplsojj nk`j|lkbls nmlk}n`nbo}nak9

    e}}x9!!www+xlld~a|+baf!

    Eaw nfxas}ok} nr n} }a nmlk}n`~ nk`j|lkblsr1 Pls~+ N} bok gnpl ~a|

    }el beokbl }a bslo}l ok ofcorromas wn}e o josgl o|mnlkbl* as }a snge} o wsakg

    nk o pls~ x|cjnb okm l``lb}npl fokkls+ ]odl }el luofxjl a` Xl}ls Reokdfok*

    lk}slxslkl|s* rabnoj flmno luxls}* a|kmls a` EOSA %Eljx o Slxas}ls A|}. okm

    ko}nakoj rxlodls+ Welk Reokdfok }wll}lm enr mlrnsl `as o Fas}akr r}lod nk 38??

    wenjl xslxosnkg `as o `jnge}* Fas}akr rwn`}j~ }aad ka}nbl+ ]el~ mnm }el jlgwasd*

    `a|km a|} wenbe `jnge} Reokdfok wor ak okm welsl }a fll} enf* okm o wljj&

    mslrrlm Fas}akr slxslrlk}o}npl fl} enf o} }el onsxas} wn}e o r}lod cogglm }a

    ga+ Fas}akr dkawr }el poj|l a` o josgl&rbojl nk`j|lkbls jndl Xl}ls Reokdfok+ El

    eor bakklb}nakr nk ko}nakoj flmno* x|cjnb sljo}nakr okm c|rnklrr* okm o ]wn}}ls

    `ajjawnkg }axxnkg ??5*888+ ]el xo~a`` wor cng9 Ka} akj~ mnm Reokdfok }wll}

    enr xjlor|sl* el cjagglm oca|} n} `saf ca}e o xlsrakoj okm c|rnklrr fosdl}nkg

    xlsrxlb}npl okm `saf o rabnoj flmno xlsrxlb}npl+ ]el xarn}npl baplsogl okm

    wasm&a`&fa|}e Fas}akr ga} nk lubeokgl `as mljnplsnkg o rnkgjl `sll r}lod }a ok

    nk`j|lkbls wor xsnbljlrr+

    http://contextualmarketing.com/http://contextualmarketing.com/http://wefollow.com/http://www.recommendedusers.com/http://www.peekyou.com/http://www.peekyou.com/http://www.recommendedusers.com/http://wefollow.com/http://contextualmarketing.com/http://contextualmarketing.com/
  • 8/2/2019 Social Network Analysis Blue Paper

    9/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    Bakrnmls ojra }el luxlsnlkbl a` ob}as okm mnslb}as Dlpnk Rfn}e* wea }aad enr

    bafxjonk}r }a }el x|cjnb welk el wor slfaplm `saf o Ra|}ewlr} Onsjnklr `jnge}

    nk 38?8 `as enr wlnge}+ Rfn}e eom x|sbeorlm }wa }nbdl}r xls Ra|}ewlr}r xajnb~

    asngnkojj~* c|} eom cllk faplm |x }a ok losjnls `jnge} wenbe akj~ eom o rnkgjl

    rlo}* o`}ls wenbe el wor dnbdlm a`` }el `jnge}+ Rfn}e rl} `sll ok okgs~ mno}sncl

    ak ]wn}}ls+ Ra|}ewlr} Onsjnklr }aad }el bafxjonk}* banklm c~ rafl or @o}go}l*

    rlsna|rj~* x|cjnbj~ oxajagnylm okm a``lslm Rfn}e o -?88 }soplj pa|bels+ ]el

    nkbnmlk} jlm }a o Ra|}ewlr} ca~ba}} c~ }el Ko}nakoj Orrabno}nak }a Ompokbl @o}

    Obblx}okbl %KOO@O.* klwr baplsogl ak o ko}nakoj jlplj okm bak}nk|lm ]wn}}ls

    iocr `saf Rfn}e+ Rfn}e eom fasl }eok ?+0 fnjjnak `ajjawlsr ak ]wn}}ls o} }el }nfl

    a` }el nkbnmlk}+

    A` ba|srl* ca}e Rfn}e okm Reokdfok osl ak }el lu}slfl lkm a` nk`j|lkblsr*

    ~l} }el luofxjlr a` }elns luxlsnlkblr okm nk`j|lkbl reaw }el nfxas}okbl

    a` nmlk}n`~nkg dl~ nk`j|lkblsr wn}enk ok~ csokmr bakr|fls rabnoj kl}wasdr*

    okoj~ynkg }el dkawjlmgl okm mo}o gjloklm }esa|ge rabnoj okm nk}lslr} gsoxenkg

    okm jlplsognkg }eo} dkawjlmgl `as }el clkl`n} a` }el asgoknyo}nak+

    Ljlflk}r a` o rabno j as n k}lslr} gsoxe

    %as* }el }lbeknboj r}|``.

    O rabnoj gsoxe bakrnr}r a` kamlr* wenbe slxslrlk}

    nkmnpnm|ojr as n}lfr* okm lmglr* wenbe reaw eaw }earlnkmnpnm|ojr okm n}lfr sljo}l }a akl oka}els+ Wenjl

    r|be gsoxer bok cl |rlm }a xslmnb} }el rxslom a` ok

    lxnmlfnb* `as a|s x|sxarlr* }el~ bok cl |rlm }a ka} akj~

    |kmlsr}okm }el bakklb}nakr cl}wllk csokm nk`j|lkblsr*

    }elns nk}lslr}r okm }elns `ajjawlsr* c|} ojra }a r}so}lgnbojj~

    lkgnklls o pnsoj fosdl}nkg bofxongk+

    Nk }enr gsoxe* Kasfo* o real r}asl awkls* fo~ wok} }a

    fox a|} els akjnkl rabnoj kl}wasd }a cl}}ls ml}lsfnkl }elnsnk}lslr}r* as bsarr&xsafa}nakoj axxas}|kn}nlr

  • 8/2/2019 Social Network Analysis Blue Paper

    10/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    okm }a cl}}ls }osgl} }el nk`j|lkblsr a` }el gsa|x* xlseoxr nkmnbo}lm c~ wea eor

    }el far} bakklb}nakr wn}enk okm a|}rnml }el kl}wasd+

    Mngn}oj rabnoj gsoxer osl* a` ba|srl* ml`nklm c~ bakklb}nakr wn}enk rabnoj kl}wasdr+

    Fasl* rabnoj kl}wasdr okm a}els nkm|r}s~ luxls}r osl fodnkg n} lornls `as |rlsr }a

    boss~ }eo} mngn}oj xorrxas} wn}e }elfra }eo} lplk welk }el~ osl a|}rnml a` ok~

    gnplk rabnoj kl}wasd* }el~ bok bak}nk|l }a nk`j|lkbl }elns rabnoj gsoxe+ ]enkd a`

    @oblcaad jndlr okm reoslr a|}rnml a` @oblcaad* okm Gaagjl$ wn}e |rlsr ocnjn}~

    }a rljlb} }el xj|r rngk* wenbe lrrlk}nojj~ ommr }eo} n}lf }a }elns rabnoj as nk}lslr}

    gsoxe* as ca}e+ Nk `ob}* fok~ fosdl}lsr* c|rnklrrlr okm lplk nkmnpnm|ojr rll }el

    clkl`n}r a` o rlspnbl wenbe wa|jm csadls nk`asfo}nak cl}wllk rabnoj kl}wasdr+

    R|be o r~r}lf wa|jm lkocjl kl}wasdr }a bakklb} wn}e a}els rabnoj kl}wasdr okm

    nfxas} nk`asfo}nak `saf akl }a }el a}els* wn}ea|} }el lkm |rls eopnkg }a c|njm

    }elns xsa`njl lpls~ }nfl }el~ iank o klw xjo}`asf+

    ]el bakblx} nr rnfnjos }a }el @oblcaad `|kb}nak wenbe ojjawr ~a| }a `nkm

    @oblcaad |rlsr c~ }oxxnkg nk}a ~a|s Wlc&corlm lfonj obba|k}+ Caaf+ ^a|s rabnoj

    kl}wasd okm ~a|s rabnoj okm nk}lslr} gsoxer osl xax|jo}lm* wn}ea|} f|be wasd

    ak }el |rls lkm+ Csokmr as c|rnklrrlr bok gsaw }elns `ok corl okm cl}}ls }osgl}

    nk`j|lkblsr c~ eopnkg axlk obblrr }a }el nk`asfo}nak }el~ kllm }a ma ra+

    Lpls~cam~r eoxx~* snge}1 Ka} ra `or}+

  • 8/2/2019 Social Network Analysis Blue Paper

    11/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    Xs npob~ nrr|lr

    ]el r}nbd~ nrr|lr sljo}lm }a rabnoj gsoxer osl }eo} }el~ osl r}llxlm nk q|lr}nakr

    oca|} }el awklsrenx a` nk`asfo}nak okm |rls xsnpob~+ N} r}lfr `saf o cornb

    mn``lslkbl nk we~ nkmnpnm|oj |rlsr wok} }a cl o xos} a` rabnoj kl}wasdr* plsr|r

    we~ csokmr lfcsobl }el }lbekajag~4 }el }wa |rlr osl `|kmoflk}ojj~ mn``lslk}

    okm o} }nflr* o} ammr wn}e akl oka}els+?8

    Fosdl}lsr okm c|rnklrrlrlfcsobnkg rabnoj kl}wasd okoj~rnr or o r}so}lg~ rea|jm cl owosl }eo}

    }elns l``as}r fo~ cl xlsblnplm or nkpornpl c~ }el pls~ b|r}aflsr wn}e

    weaf }el~ eaxl }a `asgl o r}sakgls bakklb}nak+

    Ok~ klw rabnoj kl}wasd wok}r }a }ox }el mo}o a` a}els rabnoj kl}wasdr+

    ^l} or }el~ gsaw* }elns nk}lslr} nk reosnkg nk`asfo}naknkbj|mnkg rabnoj

    gsoxerwoklr* or n} clkl`n}r }el kl}wasd jlrr okm jlrr+ Or nkmnpnm|oj

    |rlsr* wl wok} }a fonk}onk bak}saj apls a|s nk`asfo}nak okm fonk}onk

    rafl rlfcjokbl a` xsnpob~ wn}ea|} robsn`nbnkg |rls&`snlkmj~ orxlb}r a`}el xjo}`asf+ \j}nfo}lj~* |rlsr wok} bak}saj a` }elns nk`asfo}nak* okm

    oj}ea|ge }el~ dkaw }eo} |}njnynkg o rabnoj flmno xjo}`asf baflr o} o

    bar}* }el foiasn}~ cljnlpl }eo} bar} rea|jm bafl nk }el `asf a` o csokmr

    ocnjn}~ }a ompls}nrl }a |r wenjl wl osl |rnkg }el rn}l* ka} o} }el luxlkrl

    a` a|s xlsrakoj mo}o+

    C|} }el wojjr cl}wllk rabnoj kl}wasdr osl gsom|ojj~ clnkg }ask mawk* okm wn}e

    }elf* xa}lk}nojj~ ok~ rlkrl a` xsnpob~ }eo} |rlsr fo~ eopl orr|flm as wok}lm+

    Or a` 38?8* }el josglr} rabnoj gsoxe nk }el wasjm cljakgr }a @oblcaad* or n} nr}el far} wnmlj~ |rlm rabnoj kl}wasd nk }el wasjm+ @oblcaadr rabnoj gsoxe nr

    awklm c~ }el bafxok~ka} reoslm wn}e a}els c|rnklrrlr* gnpnkg }elf o jlg |x

    welk n} baflr }a }el poj|l a` }elns rabnoj gsoxe }a mlpljaxlsr okm fosdl}lsr+

    ]el xsacjlf `as nkmnpnm|oj |rlsr* nr }eo} }elns xlsrakoj rabnoj gsoxe bokka} cl

    }sokrxas}lm }a oka}els rabnoj kl}wasd n` kllm cl %`as luofxjl* n` }el~ clbafl

    mnrxjlorlm wn}e @oblcaad okm wok} }a beokgl }a Gaagjl$.+

    Gaagjlr okrwls }a }enr nrr|l wor }a bslo}l }el Rabnoj Gsoxe Oxxjnbo}nak

    Xsagsoffnkg Nk}ls`obl %OXN.* wenbe ojjawr wlcrn}lr }a x|jj x|cjnb nk`asfo}nakoca|} nkmnpnm|ojr okm `asf o xas}ocjl N+M+ Flok}nfl* @oblcaad slblk}j~

    nk}sam|blm n}r awk Rabnoj Gsoxe OXN* wenbe x|jjr `saf o csaomls sokgl a`

    nk`asfo}nak* nkbj|mnkg ok nkmnpnm|ojr orrabno}lm xnb}|slr* lplk}r okm acilb}r+

    @oblcaadr Y|bdlsclsg ro~r }el bafxok~ xjokr }a bakklb} xos}r a` }el Wlc }eo}

    a}els rabnoj kl}wasdr osl c|njmnkg* }a bslo}l weo} el bojjr }el Axlk Gsoxe*

    ?8 Nrdajm* Ojlu+ Rabnoj Gsoxe9 Bakblx}r okm Nrr|lr+ SlomWsn}lWlc Wlc Oxxr* Wlc ]lbekajag~ ]slkmr* RabnojKl}wasdnkg okm Rabnoj Flmno+ ?3 Rlx}+ 3887+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+slomwsn}lwlc+baf!osbenplr!rabnojQgsoxeQbakblx}rQokmQnrr|lr+xex;

    http://www.readwriteweb.com/archives/social_graph_concepts_and_issues.phphttp://www.readwriteweb.com/archives/social_graph_concepts_and_issues.phphttp://www.readwriteweb.com/archives/social_graph_concepts_and_issues.phphttp://www.readwriteweb.com/archives/social_graph_concepts_and_issues.php
  • 8/2/2019 Social Network Analysis Blue Paper

    12/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    slr|j}nkg nk }el |knplsroj foxxnkg a` lpls~cam~ okm eaw }el~sl sljo}lm+

    Y|bdlsclsg luxjonkr* ^ljx nr foxxnkg a|} }el xos} a` }el gsoxe }eo} sljo}lr }a

    rfojj c|rnklrrlr+ Xokmaso nr foxxnkg a|} }el xos} a` }el gsoxe }eo} sljo}lr }a

    f|rnb+ N` wl bok }odl }elrl rlxoso}l foxr a` }el gsoxe okm x|} }elf ojj }agl}els*

    }elk wl bok bslo}l o Wlc }eo}r rfos}ls* fasl rabnoj* fasl xlsrakojnylm okm

    fasl rlfok}nbojj~ owosl+??

    ]el nfxjnbo}nakr `as c|rnklrrlr osl lkasfa|r* or osl }earl `as nkmnpnm|oj |rlsr+

    ]el fapl* n` r|bblrr`|j* ba|jm slr|j} nk ok ompls}nrnkg caak }a @oblcaad* wn}e o

    gslo}ls mo}o `nljm `as c|rnklrrlr }a fnkl okm okoj~ylo akl&r}ax&reax `as ok~

    x|cjnb mo}o oca|} ojfar} ok~akl nk }el wasjm ~a| wok} }a slobe+ @as nkmnpnm|ojr*

    }el fapl eljxr |rlsr fodl lpls~}enkg }el~ ma ak }el Wlc fasl rabnoj+ @as

    luofxjl* n` ~a| jndl o rxlbn`nb `njf ob}as* o jaboj fapnl }elo}sl

    wenbe eor makl n}r rabnoj okm nk}lslr} gsoxenkg eaflwasd ba|jm

    ojls} ~a| }a welk o fapnl r}ossnkg }eo} xls`asfls nr reawnkg nk

    ~a|s oslo+

    ]el |j}nfo}l pnrnak `as |rlsr nr }enr9 Gakl nr }el kllm }a jag nk }a

    nkmnpnm|oj rn}lr wn}e rxlbn`nb xorrwasmr+ Gakl nr }el klblrrn}~ }a

    `nkm ~a|s `snlkmr okm c|njm ~a|s kl}wasd+ Gakl nr }el kllm }a

    `nre osa|km `as weo} ~a| wok} }a rll as `nkm+ ]el Wlc nkr}lom

    clbaflr rllfnkgj~ nk}|n}npl+ N` o |rls eor rlosbelm `as o rxlbn`nb

    pnajnknr} akjnkl* ok akjnkl f|rnb beokklj bok ok}nbnxo}l }eo} }el

    nkmnpnm|oj wnjj wok} }a jnr}lk }a }eo} os}nr}r klw ojc|f+?3

    ]el |j}nfo}l pnrnak `as c|rnklrrlr nr }enr9 lorl a` obblrr }a }el mo}o a` ~a|s

    bakr|fls corl or wljj or bakr|flsr ~a| wnre }a slobe+ ^a| wnjj cl ocjl }a dkaw

    weo} }el~ jndl* weo} }elns nk}lslr}r osl* }el jo}lr} ojc|f as kaplj }el~ x|sbeorlm

    akjnkl okm a}els x|cjnbj~&oponjocjl nk`asfo}nak+ Jndlwnrl* n` o bakr|fls reawr

    nk}lslr} nk ~a|s c|rnklrr* or o fosdl}ls* Axlk Gsoxe wa|jm lkocjl ~a| }a

    slobe }eo} bakr|fls ak o mllxls* fasl floknkg`|j jlplj }eo} nr rlofjlrr }a }el

    bakr|fls+ Clbo|rl ~a| wa|jm eopl gslo}ls obblrr }a }elns rabnoj gsoxe* ~a| wa|jm

    o}}onk gslo}ls dkawjlmgl a` weo} wnjj slrako}l wn}e }elf* weo} }elns jndlr osl

    okm wea }el~ osl bakklb}lm wn}e+ ^a| wnjj cl ocjl }a fasl lornj~ nmlk}n`~ }el

    nk`j|lkblsr ofakg ~a|s b|r}afls corl* as }el nk`j|lkblsr wea osl xa}lk}noj

    b|r}aflsr* }elk c|njm o fosdl}nkg xjok osa|km eaw ~a| wnjj |rl

    }eo} nk`asfo}nak+

    ?? FbBos}e~* Bosajnkl+ @oblcaad @59 Akl Gsoxe }a S|jl ]elf Ojj z ]el Rabnoj BKL] Klwr+ ]lbekajag~ Klwr BKL] Klwr+ 3? Oxs+ 38?8+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!klwr+bkl}+baf!528??2

  • 8/2/2019 Social Network Analysis Blue Paper

    13/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm

    Bsn}nbr a` @oblcaadr x|re `as o rnkgjl Axlk Gsoxe ro~ n}r |kjndlj~ }eo} o rnkgjl

    rabnoj gsoxe wa|jm lpls fodl rlkrl+?2 ]eo}r clbo|rl |rlsr osl baf`as}ocjl

    reosnkg nk`asfo}nak wn}e mn``lslk} rabnoj gsa|xr ak mn``lslk} jlpljr* }el~ osg|l+

    Far} |rlsr a` }el Nk}lskl} eopl rabnoj gsoxer a` posna|r rnylr `as posna|r rn}lr+

    ]enkd oca|} n}9 ^a|s ]wn}}ls `ajjawlsr osl mn``lslk} }eok ~a|s @oblcaad `snlkmr*

    okm beokblr osl* ~a| reosl mn``lslk} nk`asfo}nak wn}e }elf+ Fodnkg weo} nr

    lrrlk}nojj~ }el fok~ mn``lslk} `obl}r a` ~a|s akjnkl nmlk}n}~ obblrrncjl }a

    wasdfo}lr* snlkmr* ofnj~ okm c|rnklrrlr ~a| `slq|lk} bakb|sslk}j~ ba|jm

    fodl lplk }el far} axlk okm x|cjnb a` xlaxjl |kbaf`as}ocjl+

    Flokwenjl* bsn}nbr a` Gaagjlr Rabnoj Gsoxe OXN ka}l }eo} mlpljaxlsr msow

    bakklb}nakr ak mllx jlpljr far} |rlsr fo~ ka} slojnyl* xlseoxr pnajo}nkg

    o rlkrl a` xsnpob~+ @as luofxjl* n} nkmlulr weo} osl bojjlm U@K as UE]FJ

    `snlkm kl}wasd okm `snlkm a` o `snlkm %@AO@. mo}o or wljj or ok~ x|cjnbj~&

    oponjocjl nk`asfo}nak+ Wn}e o }a}oj jobd a` r}okmosmnyo}nak `as |rlsr }a ax}

    nk as ax} a|}* }el jobd a` |rls bak}saj apls }el fngso}nak a` }enr mo}o nr

    bakblsknkg }a fok~ xsnpob~ ompabo}lr+ Rafl osg|l n}r ok nrr|l a` `sll wnjj

    okm lplk nkmnpnm|oj ro`l}~+?=

    Wenjl }el Axlk Gsoxe bakblx} lpajplr* nkmnpnm|oj c|rnklrrlr osl ocjl }a

    ma }elns rabnoj okm nk}lslr} gsoxenkg nk o k|fcls a` wo~r+ ]el~ bok lfxja~

    xlk okm xoxls }elfrljplr %jndlj~ o }nfl&bakr|fnkg lkmlopas.* msownkg a|}

    }el kamlr okm lmglr or }el~ rbsajj }esa|ge }elns `ajjawlsr as `okr+ ]el gslo}lr}

    nk`j|lkblsr wnjj clbafl oxxoslk} c~ }el k|fcls a` bakklb}nakr }el~ eopl

    okm }elns nk}lslr} gsoxe %malr n} aplsjox wn}e ~a|s c|rnklrr a``lsnkgr1 Cnkga/.+

    Oj}lsko}lj~* c|rnklrrlr bok ojra rljlb} saf o k|fcls a` ra`}wosl a``lsnkgr*

    nkbj|mnkg rafl akjnkl&corlm `sllwosl* as plkmasr wea a``ls }el rlspnbl okm wnjj

    eoxxnj~ ma }el wasd `as ~a|+

    A` ba|srl* eopnkg o rabnoj okm nk}lslr} gsoxe nr akj~ xos} a` }el lq|o}nak `as

    }oxxnkg }el mo}o oponjocjl }a ~a|+ Luxls}r ro~* weo} dl~ c|rnklrrlr okm fosdl}lsr

    f|r} dllx nk fnkm nr }eo} welk |}njnynkg rabnoj okm nk}lslr} gsoxenkg* }el mo}o

    f|r} nkrxnsl ob}nak+ ]el wnrl c|rnklrr jlomlsr okm fosdl}lsr wnjj wasd }a okoj~yl

    }el mo}o }el~ fnkl }esa|ge rabnoj flmno }a r|xxas} asgoknyo}nakoj mlbnrnak

    fodnkg+ N` }elsl nr ka ob}nak* }elsl wnjj cl ylsa sl}|sk ak nkplr}flk}+

    ?2 Wnjrak* @slm+ Akl Gsoxe ]a S|jl ]elf Ojj1 O PB+ 32 Oxs+ 38?8+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+opb+baf!oQpb!38?8!8=!aklgsoxe}as|jl}elfojj+e}fj;+

    ?= Dnsdxo}snbd* Fosreojj+ Nr Gaagjlr Rabnoj Gsoxe OXN o Bsllxnkg Xsnpob~ Pnajo}nak1 SlomWsn}lWlc Wlc Oxxr*Wlc ]lbekajag~ ]slkmr* Rabnoj Kl}wasdnkg okm Rabnoj Flmno+ 8= @lc+ 3885+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+slomwsn}lwlc+baf!osbenplr!gaagjlQxsnpob~+xex;+

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  • 8/2/2019 Social Network Analysis Blue Paper

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