social network analysis blue paper
TRANSCRIPT
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8/2/2019 Social Network Analysis Blue Paper
1/16=nfxsnk}+baf
Rab no j Kl}wasdOkoj~r nr
http://c/Documents%20and%20Settings/rgrapa/Local%20Settings/Application%20Data/Adobe/InDesign/Version%206.0/en_US/Caches/InDesign%20ClipboardScrap.pdfhttp://c/Documents%20and%20Settings/rgrapa/Local%20Settings/Application%20Data/Adobe/InDesign/Version%206.0/en_US/Caches/InDesign%20ClipboardScrap.pdf -
8/2/2019 Social Network Analysis Blue Paper
2/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
Rabno j kl}wasd okoj~r nr 9 Ml` nknkg bakklb} nakr*
sl jo} nakrenxr okm nk}lslr}r `as gslo}ls
fosdl} nkg r|bblrr
]ea|ge r}njj nk n}r sljo}npl nk`okb~* rabnoj kl}wasd okoj~rnr bok eajm gslo} xa}lk}noj
`as fosdl}lsr wea wnre }a cl}}ls }osgl} rxlbn`nb o|mnlkblr wn}e xos}nb|jos
nk}lslr}r }esa|ge fosdl}nkgca}e ak& okm a``&jnkl+ Nfognkl* n` ~a| awk o real
r}asl* clnkg ocjl }a `nkm }el b|r}aflsr wea osl nk}lslr}lm nk enge&lkm realr
c~ fnknkg }el mo}o ak ~a|s rabnoj kl}wasd* }elk b|r}afnynkg ~a|s fosdl}nkg
l``as}r }a csnkg }elf nk `as o }s|kd reaw+ Nfognkl dkawnkg wenbe b|r}aflsr
osl `okr a` o rxlbn`nb ~a|kg Eajj~waam r}osjl}* okm o}}sob}nkg }elf }a ~a|s r}asl
`as els klwj~&jo|kbelm bja}enkg jnkl+ As nfognkl dkawnkg wenbe b|r}aflsr osl
far} nk}lslr}lm nk asgoknb xsam|b}r okm rabnoj i|r}nbl* okm clnkg ocjl }a nkpn}l
}elf nk xlsrakojj~ `as o klw asgoknb okm `ons }soml rdnk bosl jnkl+ R|be
}osgl}lm fosdl}nkg eajmr }slflkma|r xa}lk}noj `as ca}e ~a| okm ~a|s
b|r}aflsr+ Welk ~a| eopl nkplr}lm ~a|s }nfl nk c|njmnkg o rabnoj
kl}wasd* }el nk`asfo}nak nr }elsl* akjnkl* slom~ `as ~a| }a fnkl+
C|} weo} nr rabnoj kl}wasd okoj~rnr1 Rnfxj~ x|}* rabnoj kl}wasd
okoj~rnr nr }el luofnko}nak a` sljo}nakrenxr cl}wllk xlaxjl* }elns
nk}lslr}r okm ok~ lk}n}nlr+? Ojra dkawk or RKO* rabnoj kl}wasd
okoj~rnr nr o rbeaaj a` }ea|ge} }eo} ro~r n}r xarrncjl }a pnr|ojnyl
xlaxjl okm }elns bakklb}nakr }a lkocjl |r }a nmlk}n`~ eaw }a clr}
reosl nk`asfo}nak wn}e }elf+ ]el xsablrr nr foml nk`nkn}lj~ fasl
xarrncjl or o slr|j} a` wnmlrxslom |rl a` }el Nk}lskl} okm }el
wloj}e a` nk`asfo}nak nkmnpnm|ojr reosl wn}e }el x|cjnb }esa|ge
akjnkl rabnoj kl}wasdr okm a}els Wlc&corlm ob}npn}nlr+ ]el lkm slr|j}9 Welk
fosdl}lsr reosl nk`asfo}nak nk o wo~ }eo}r far} oxxsaxsno}l `as }elns }osgl}
o|mnlkbl* bakblnpocj~* }el~ wnjj luxlsnlkbl o gslo}ls sl}|sk ak nkplr}flk}+
@as fosdl}lsr okm c|rnklrrlr wea eopl ojslom~ }oxxlm }el xawls a` }el Nk}lskl}*
bslo}nkg `ok xoglr* Gaagjl$ obba|k}r as ]wn}}ls `llmr }a gonk o `ajjawnkg*
`ajjawlsr okm `okr a` ~a|s c|rnklrr osl ojslom~ bslo}nkg o wloj}e a` nk`asfo}nak
oponjocjl `as fnknkg+ Rabnoj kl}wasd okoj~rnr fo~ cl }el klu} jagnboj r}lx nk
nmlk}n`~nkg mo}o ~a|s b|r}aflsr okm xa}lk}noj b|r}aflsr eopl foml x|cjnb
}esa|ge }elns mngn}oj aa}xsnk}r+ C|} eaw1
? Weo} Nr Rabnoj Kl}wasd Okoj~rnr1 Okoj~}nb ]lbekajagnlr+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+okoj~}nb}lbe+baf!kl}wasdr!weo}nr+e}f;+
http://www.analytictech.com/networks/whatis.htmhttp://www.analytictech.com/networks/whatis.htmhttp://www.analytictech.com/networks/whatis.htmhttp://www.analytictech.com/networks/whatis.htm -
8/2/2019 Social Network Analysis Blue Paper
3/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
Gl}} nkg r}os}lm9 }el rabno j gsoxe
Rlosbe Rabnoj Kl}wasd Okoj~rnr akjnkl okm ~a|jj `nkm o }slor|sl }sapl a`
nk`asfo}nak ak }el }axnb* f|be a` n} nr r}llxlm nk }lbe as rabnoj rbnlkbl iosgak*
okm mn``nb|j} `as }el oplsogl xlsrak }a mnr}njj }a o |rlocjl jlplj a` oxxjnbo}nak
`as }elns nkmnpnm|oj kllmr+ Ka} fok~ fosdl}lsr osl rabnoj rbnlk}nr}r+ Jl}r rnfxjn`~
}el }elas~ c~ a``lsnkg cornb nk`asfo}nak }eo} bok cl oxxjnlm o} }el c|rnklrrfosdl}nkg jlplj+
Lrrlk}noj }aajr nk rabnoj kl}wasd fosdl}nkg osl }el rabnoj gsoxe okm }el
aplsjoxxnkg nk}lslr} gsoxe+
@nsr}* jl}r jaad nk}a }el rabnoj gsoxe9 weo} n} nr* weo} n} wnjj }ljj ~a| okm eaw n} nr
clnkg |rlm }amo~+
Fosd Y|bdlsclsg* `a|kmls okm BLA a` @oblcaad* nr wnmlj~ bslmn}lm wn}e banknkg
}el xesorl nk akjnkl cjagr okm os}nbjlr+ ^l} }el }lsf eor lunr}lm `as ~losr nk rabnoj
ok}esaxajag~* bafx|}ls xsagsoffnkg okm lplk fosdl}nkg bnsbjlr+ Obbasmnkg }a
]el Nk}lsko}nakoj Kl}wasd `as Rabnoj Kl}wasd Okoj~rnr %NKRKO.* rabnoj kl}wasd
okoj~rnr eor cllk osa|km `as mlbomlr* o rlk}nflk} lbealm c~ Lsnb Rbefnm} a`
Gaagjl+ Wl eopl ommslrr caadr* okm }el r|f a` }el ommslrr caadr nr }el rabnojgsoxe* Rbefnm} ro~r+3 Bafxoknlr wenbe wasd }a r~kbesaknyl ommslrr caadr*
nkbj|mnkg Gaagjl* r}snpl }a }|sk }elf nk}a `|kb}nakoj rabnoj gsoxer }eo} bok a``ls
poj|ocjl nk`asfo}nak okm xsapnml rlspnblr }a |rlsr+
3 Nk}lskl} Bafxoknlr9 Rabnoj Gsoxen}n z ]el Lbakafnr}+ ]el Lbakafnr} Wasjm Klwr* Xajn}nbr* Lbakafnbr*C|rnklrr & @nkokbl+ ?5 Ab}+ 3887+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+lbakafnr}+baf!kaml!>>>802
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8/2/2019 Social Network Analysis Blue Paper
4/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
Slgosmjlrr a` wea banklm }el xesorl* `as enr xos}* Y|bdlsclsg bslmn}r }el rabnoj
gsoxe wn}e fodnkg @oblcaad wasd+2 El luxjonkr* Or @oblcaad ommr fasl okm
fasl xlaxjl wn}e fasl okm fasl bakklb}nakr n} bak}nk|lr gsawnkg okm clbaflr
fasl |rl`|j o} o `or}ls so}l+ Wl osl gankg }a |rl n} }a rxslom nk`asfo}nak }esa|ge
}el rabnoj gsoxe+ ]el slr|j} a` }el rabnoj gsoxe nr }eo} gsa|xr okm oxxjnbo}nakr ak
@oblcaad bok gsaw }elns ajjawnkg lornj~+ @as oxxjnbo}nak mlpljaxlsr* welslor nk
}el xor} }el~ wa|jm eopl eom }a c|njm }elns rabnoj gsoxe `saf rbso}be* Y|bdlsclsg
ro~r @oblcaad eor foml n} xarrncjl }a }ox nk }a }el corl a` dkawjlmgl ojslom~}elsl* c|njmnkg oxxjnbo}nakr ak }ax a` }el rabnoj gsoxe ojslom~ lunr}nkg nkrnml }el
xjo}`asf+ Y|bdlsclsg bslo}lm o r}ns welk el rxadl oca|} }el }axnb* cobd welk
@oblcaad wor i|r} clnkg sljlorlm }a }el glklsoj x|cjnb+ N` }elsl wor ok~ q|lr}nak
o} }el }nfl oca|} }el xa}lk}noj `as @oblcaad* okm }el poj|l a` rabnoj gsoxenkg }a
oxxjnbo}nak mlpljaxlsr okm c|rnklrrlr* }eo} ma|c} eor r|slj~ jakg rnkbl mnrrnxo}lm+
Nk }el luofxjl ~a| rll elsl* ~a|s bak}ob}r* `snlkmr okm obq|onk}okblr wa|jm cl
bak}onklm wn}enk }el rabnoj rlb}nak a` }el gsoxe cljaw+
O} n}r basl* rabnoj okm nk}lslr} gsoxenkg lkocjlr fosdl}lsr }a ml`nkl }el
sljo}nakrenxr cl}wllk }el xlaxjl nk }elns akjnkl bnsbjlr* or wljj or }elns nk}lslr}r*
nkbj|mnkg xajn}nbr* klwr* sljngnak* eaccnlr okm nkm|r}s~+ Ofakg rabnoj kl}wasd
rn}lr }eo} b|sslk}j~ lunr}* }elsl osl xslrlk}j~ }wa aplsosbenkg famljr a` rabnoj
gsoxenkg nfxjlflk}o}nakr+
]el Jlom* @ajjaw* F|}|oj Famlj nr |rlm c~ rn}lr r|be or ]wn}}ls* Gaagjl$ okm
Mngg+ N} nr o `jluncjl okm glklsnb famlj a` rabnoj gsoxenkg* wenbe ojjawr akl
xlsrak }a eopl o sljo}nakrenx wn}e oka}els* wn}ea|} }el a}els xlsrak bakklb}nkg
nk sl}|sk+ N} nr lrxlbnojj~ |rl`|j okm poj|lm c~ nkmnpnm|ojr wn}e gslo} xax|josn}~
wea mak} klblrrosnj~ wok} }a `ajjaw lpls~akl wea `ajjawr }elf+
2 @oscls* Mok+ @oblcaadr Y|bdlsclsg \kbasdr }el Rabnoj Gsoxe z YMKl}+ ]lbekajag~ Klwr* Okoj~rnr* Bafflk}rokm Xsam|b} Slpnlwr `as N] Xsa`lrrnakojr z YMKl}+ 3= Fo~ 3887+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+ymkl}+baf!cjag!c}j!`oblcaadry|bdlsclsg|kbasdr}elrabnojgsoxe!
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8/2/2019 Social Network Analysis Blue Paper
5/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
]el Lk`asblm F|}|oj @snlkm Famlj nr f|be fasl rxlbn`nb okm sngnm* okm nr |rlm
c~ rn}lr r|be or @oblcaad+ N} flokr }eo} nk asmls }a cl bakklb}lm wn}e raflakl
}esa|ge }el xjo}`asf* }eo} xlsrak eor }a cl wnjjnkg }a bakklb} wn}e ~a|+=
NKRKO luxjonkr }eo} }a |kmlsr}okm RKO* n} fo~ cl eljx`|j }a nfognkl ok ok} enjj+
@saf }el e|fok xlsrxlb}npl* n} nr lor~ }a rll }el rabnoj nk}lsob}nakr* xo}}lskr
okm sljo}nakrenxr cl}wllk }el ok}r or }el~ sljo}l }a }el weajl+ NKRKO slxas}r
}eo} Kl}wasd okoj~rnr nr corlm ak }el nk}|n}npl ka}nak }eo} }elrl xo}}lskr osl
nfxas}ok} `lo}|slr a` }el jnplr a` }el nkmnpnm|ojr wea mnrxjo~ }elf+ Kl}wasd
okoj~r}r cljnlpl }eo} eaw ok nkmnpnm|oj jnplr mlxlkmr nk josgl xos} ak eaw }eo}
nkmnpnm|oj nr }nlm nk}a }el josgls Wlc a` rabnoj bakklb}nakr+ Iok+ 388>+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+sor}nkfles+baf!388>!8?!?>!rabnojgsoxenkgfamljr|rlmnk}elrabnojkl}wasdr!;+
< @sllfok* Jnkk+ NKRKO Weo} Nr Rabnoj Kl}wasd Okoj~rnr1 Nk}lsko}nakoj Kl}wasd `as Rabnoj Kl}wasd Okoj~rnr+85 @lc+ 3885+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+nkrko+asg!rko!weo}+e}fj;+
0 Djnkl* Rxlkrls+ Lflsgnkg Rabnoj Flmno okm }el Nk}lslr} Gsoxe+ ]el Rabnoj Flmno Foplk+ 3> Kap+ 38?8+ Wlc+
http://www.rastinmehr.com/2009/01/19/socialhttp://www.rastinmehr.com/2009/01/19/socialhttp://www.insna.org/sna/what.htmlhttp://www.insna.org/sna/what.htmlhttp://www.rastinmehr.com/2009/01/19/socialhttp://www.rastinmehr.com/2009/01/19/social -
8/2/2019 Social Network Analysis Blue Paper
6/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
}enr knbel nr josglj~ |kmlsmlpljaxlm nk bafxosnrak wn}e rabnoj kl}wasd rn}lr }eo}
|}njnyl o rabnoj gsoxe* }el Wlc wnjj rll ok nk`j|u a` rn}lr |}njnynkg }el nk}lslr}
gsoxe famlj `as rxlbn`nb nk}lslr} knbelr+
Nk}lslr} gsoxer osl glklso}lm c~ }el }enkgr |rlsr jndl+ ]eo} nkbj|mlr }el `llmr
b|r}aflsr ajjaw* xsam|b}r }el~ x|sbeorl* so}nkgr okm slpnlwr }el~ jlopl akjnkl*
n}lfr }el~ rlosbe `as akjnkl* okm fasl+7
Nkmnpnm|ojr nk ~a|s c|rnklrr&sljo}lm rabnoj kl}wasd fo~ cl xos} a` }el kl}wasd
m|l }a reoslm nk}lslr}r+ Nk lrrlkbl n` ~a| awk o mokbl bafxok~* ~a|s rabnoj
flmno bakklb}nakr wa|jm eopl ~a|s c|rnklrr wn}enk }elns nk}lslr} gsoxe* wenjl
~a| wa|jm eopl }elf wn}enk ~a|s rabnoj gsoxe okm!as nk}lslr} gsoxe+ N}r lka|ge
}a fodl o fosdl}lsr elom rxnk* c|} }el ca}}af jnkl nr }enr9 ]el nk}lslr} gsoxe
nr ok nfxas}ok} }aaj `as ~a|s csokm* clbo|rl n} bok nk}sam|bl ~a| }a nkmnpnm|ojr
wea osl ka} ~l} wn}enk ~a|s rabnoj gsoxe* lkocjnkg
~a| }a csnkg }elf nk }esa|ge r}so}lgnb fosdl}nkg+
Jndlwnrl* or nk}lslr} gsoxer osl |kmls|}njnylm
ak fok~ rabnoj flmno rn}lr* ~a| fo~ eopl }el
axxas}|kn}~ }a xnaklls ok nk}lslr} bo}lgas~
}eo} b|sslk}j~ malr ka} lunr}* mlpljaxnkg o rabnoj
kl}wasd wn}enk }eo} nk}lslr}okm xa}lk}nojj~
c|njmnkg ~a|s bakr|fls baff|kn}~+ @as luofxjl*
awklsr a` o c|rnklrr&}a&c|rnklrr bafxok~ ba|jm
bslo}l o gsa|x ak xax|jos rabnoj kl}wasdnkg rn}l
JnkdlmNk %www+jnkdlmnk+baf.* ok nk}lslr} gsa|x `as
o }axnb sljo}lm }a ~a|s c|rnklrr+ C~ bslo}nkg r|be o
gsa|x* ~a| wnjj o}}sob} flfclsr wn}e }eo} reoslm nk}lslr}* okm wa|jm nk }|sk eopl
}el ocnjn}~ }a }ox }el nk`asfo}nak }el~ eopl oponjocjl }a cl}}ls fosdl} }a }elf+
Kaw }eo} ~a| eopl ok |kmlsr}okmnkg a` }elrl nk}lsbakklb}lm gsoxer* jl}r
luofnkl eaw fosdl}lsr bok c|njm okm jlplsogl }elns rabnoj okm nk}lslr} gsoxer
`as nfxsaplm }osgl} fosdl}nkg okm gslo}ls a|}baflr+
Jl}r gl} g soxenbWelk ~a|s asgoknyo}nak eor mlbnmlm }a lfcsobl rabnoj gsoxenkg* ~a|pl foml
o baffn}flk} }a nkplr} }nfl nk nmlk}n`~nkg ~a|s b|r}aflsr okm }elns lu}lkmlm
}s|r}lm kl}wasdr+ Rabnoj gsoxer osl o `ofnjnos bakblx} }a far} fosdl}lsr* wea
dkaw }el poj|l a` }s|r}lm sl`lssojr4 slrlosbe reawr >8, a` bakr|flsr }s|r} }el
28 Mlb+ 38??+ :e}}x9!!www+rxlkblsdjnkl+baf!1x6
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8/2/2019 Social Network Analysis Blue Paper
7/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
slbafflkmo}nakr gnplk }a }elf c~ }elns `snlkmr* ~l} akj~ ?=, a` }el
x|cjnb }s|r}r omr+5
]a fodl }el iac lornls* ~a| fnge} bakrnmls lfxja~nkg rabnoj kl}wasd okoj~rnr
ra`}wosl as `sllwosl* or }el rbaxl a` fnknkg }esa|ge ~a|s kl}wasd xlsrak&c~&
xlsrak okm foxxnkg }elns nk}lslr}r nkmnpnm|ojj~ bok cl nkbslmncj~ }nfl
bakr|fnkg* ka} }a flk}nak aplsweljfnkg+ ]eo}r ka} }a ro~ n} bok} cl
makl wn}e xlk* xoxls okm o gaam flor|sl a` }lkobn}~* c|} }eo} ~a|
fo~ `nkm cl}}ls |rl `as ~a|s }nfl+ Rabnoj kl}wasd okoj~rnr ra`}wosl
bok ma ca}e cng&xnb}|sl okm rfojj&xnb}|sl jlplj wasd `as ~a|* ca}e
luofnknkg ko}nakoj&jlplj kl}wasdr okm lplk cslodnkg mawk ~a|s
kl}wasd obbasmnkg }a ogl* rlu* nkbafl okm a}els nkmnpnm|oj o}}snc|}lr+
]el ra`}wosl bok }elk fox a|} }el mo}o* mlxlkmnkg ak }el xsagsof*
a``lsnkg ~a| o gsoxenboj slxslrlk}o}nak a` ~a|s kl}wasd+ Engels&jlplj
xsagsofr bok rafl}nflr ojra a``ls xslmnb}npl okoj~rnrlkocjnkg ~a|
}a fodl ok lm|bo}lm g|lrr oca|} ~a|s kl}wasdr lflsgnkg o}}snc|}lr*
r|be or xslmnb}lm `|}|sl nkbafl+
Wel}els ~a| }s~ }a mlpljax }el gsoxe ak ~a|s awk* as wn}e }el eljx a` ra`}wosl
as `sllwosl* nk clgnkknkg }a mlpljax o bafxok~r rabnoj gsoxe* luxls}r ro~
}el dl~ nr }a nmlk}n`~ ~a|s csokmr clr} nk`j|lkblsr+ Dllx nk fnkm }eo} }el clr}
nk`j|lkblsr sljo}lm }a o csokm9>
?+ Oslk} klblrrosnj~ nkm|r}s~ x|kmn}r as csaombor}lsr wea }lkm }a
nk`j|lkbl }slkmr ak o josgl rbojl+
3+ Osl ka} xa}lk}noj nk`j|lkblsr+ Rafl bafxoknlr wnjj gl} }okgjlm nk
}el xlsblnplm poj|l a` }elrl nkmnpnm|ojr* }osgl}nkg }elf wn}e akl&
rnyl&`n}r&ojj sl`lssoj slwosm xsagsofr+
2+ Osl foml |x a` weo} rafl luxls}r bojj forr bakklb}asr as forr
foplkr+ ]elrl nkmnpnm|ojr osl `okr a` }el csokm wea nk`j|lkbl
}elns }s|r}lm kl}wasdr }esa|ge }el |rl a` rabnoj flmno+ C~ rafl
obba|k}r* forr bakklb}asr as forr foplkr fodl |x oca|} 35
fnjjnak bakr|flsr nk }el \kn}lm R}o}lr* okm glklso}l ok lr}nfo}lm
Ncnm+
http://extole.com/http://extole.com/howhttp://extole.com/howhttp://extole.com/ -
8/2/2019 Social Network Analysis Blue Paper
8/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
Wea osl ~a|s csokmr dl~ nk`j|lkblsr* okm welk ~a| dkaw wea }el~ osl* eaw ma
~a| jlplsogl }elf1 C~ ml}lsfnknkg lobe a` ~a|s `ajjawlsr rabnoj nk`j|lkbl* ~a|
bok msnpl fasl nk}ljjnglk} }osgl} fosdl}nkg* obbasmnkg }a bak}lu}|ojfosdl}nkg+
baf+ C~ okoj~ynkg rabnoj kl}wasdr* c|rnklrrlr bok bslo}l o rabnoj gsoxe a` lpls~
bakr|fls corlm ak }elns xsa`njlr9 wea }elns `snlkmr osl* weo} }elns nk}lslr}r osl*
weo} }elns x|sbeornkg cleopnasr osl okm fasl+ Nmlk}n`~nkg }earl wea osl engej~
bakklb}lm nk }el rabnoj kl}wasdnkg wasjm* okm }osgl}nkg }elf wn}e floknkg`|j
a``lsr* sl`lssoj cak|rlr okm sl}lk}nak r}so}lgnlr bok xo~ mnpnmlkmr+ ]el slorak9
]elrl mo~r* csokm nk`j|lkblsr bok nfflmno}lj~ csaombor} }elns xjlor|sl as
mnroxxank}flk} nk o xsam|b} as rlspnbl* pno rabnoj flmno+ ]el cnggls okm fasl
lkgoglm ok nk`j|lkblsr rabnoj bnsbjl* okm }el fasl l``lb}npl }el mljnpls~ a` }elns
flrrogl* }el gslo}ls }el wlnge} a` }elns axnknak+ O} }nflr* ok nk`j|lkblsr xar}*
slpnlw* pnmla as }wll} bok lplk ga pnsoj* gosklsnkg wnmlrxslom o}}lk}nak }eo} nr
ln}els xarn}npl as klgo}npl+
O k|fcls a` `sll akjnkl slra|sblr lunr} }eo} fo~ eljx ~a| nmlk}n`~
nk`j|lkblsr ~a| wok} }a }osgl}+
@as ~a|s ]wn}}ls kl}wasd9
e}}x9!!wl`ajjaw+baf!
@as Gaagjl$9
e}}x9!!www+slbafflkmlm|rlsr+baf!
Aplsojj nk`j|lkbls nmlk}n`nbo}nak9
e}}x9!!www+xlld~a|+baf!
Eaw nfxas}ok} nr n} }a nmlk}n`~ nk`j|lkblsr1 Pls~+ N} bok gnpl ~a|
}el beokbl }a bslo}l ok ofcorromas wn}e o josgl o|mnlkbl* as }a snge} o wsakg
nk o pls~ x|cjnb okm l``lb}npl fokkls+ ]odl }el luofxjl a` Xl}ls Reokdfok*
lk}slxslkl|s* rabnoj flmno luxls}* a|kmls a` EOSA %Eljx o Slxas}ls A|}. okm
ko}nakoj rxlodls+ Welk Reokdfok }wll}lm enr mlrnsl `as o Fas}akr r}lod nk 38??
wenjl xslxosnkg `as o `jnge}* Fas}akr rwn`}j~ }aad ka}nbl+ ]el~ mnm }el jlgwasd*
`a|km a|} wenbe `jnge} Reokdfok wor ak okm welsl }a fll} enf* okm o wljj&
mslrrlm Fas}akr slxslrlk}o}npl fl} enf o} }el onsxas} wn}e o r}lod cogglm }a
ga+ Fas}akr dkawr }el poj|l a` o josgl&rbojl nk`j|lkbls jndl Xl}ls Reokdfok+ El
eor bakklb}nakr nk ko}nakoj flmno* x|cjnb sljo}nakr okm c|rnklrr* okm o ]wn}}ls
`ajjawnkg }axxnkg ??5*888+ ]el xo~a`` wor cng9 Ka} akj~ mnm Reokdfok }wll}
enr xjlor|sl* el cjagglm oca|} n} `saf ca}e o xlsrakoj okm c|rnklrr fosdl}nkg
xlsrxlb}npl okm `saf o rabnoj flmno xlsrxlb}npl+ ]el xarn}npl baplsogl okm
wasm&a`&fa|}e Fas}akr ga} nk lubeokgl `as mljnplsnkg o rnkgjl `sll r}lod }a ok
nk`j|lkbls wor xsnbljlrr+
http://contextualmarketing.com/http://contextualmarketing.com/http://wefollow.com/http://www.recommendedusers.com/http://www.peekyou.com/http://www.peekyou.com/http://www.recommendedusers.com/http://wefollow.com/http://contextualmarketing.com/http://contextualmarketing.com/ -
8/2/2019 Social Network Analysis Blue Paper
9/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
Bakrnmls ojra }el luxlsnlkbl a` ob}as okm mnslb}as Dlpnk Rfn}e* wea }aad enr
bafxjonk}r }a }el x|cjnb welk el wor slfaplm `saf o Ra|}ewlr} Onsjnklr `jnge}
nk 38?8 `as enr wlnge}+ Rfn}e eom x|sbeorlm }wa }nbdl}r xls Ra|}ewlr}r xajnb~
asngnkojj~* c|} eom cllk faplm |x }a ok losjnls `jnge} wenbe akj~ eom o rnkgjl
rlo}* o`}ls wenbe el wor dnbdlm a`` }el `jnge}+ Rfn}e rl} `sll ok okgs~ mno}sncl
ak ]wn}}ls+ Ra|}ewlr} Onsjnklr }aad }el bafxjonk}* banklm c~ rafl or @o}go}l*
rlsna|rj~* x|cjnbj~ oxajagnylm okm a``lslm Rfn}e o -?88 }soplj pa|bels+ ]el
nkbnmlk} jlm }a o Ra|}ewlr} ca~ba}} c~ }el Ko}nakoj Orrabno}nak }a Ompokbl @o}
Obblx}okbl %KOO@O.* klwr baplsogl ak o ko}nakoj jlplj okm bak}nk|lm ]wn}}ls
iocr `saf Rfn}e+ Rfn}e eom fasl }eok ?+0 fnjjnak `ajjawlsr ak ]wn}}ls o} }el }nfl
a` }el nkbnmlk}+
A` ba|srl* ca}e Rfn}e okm Reokdfok osl ak }el lu}slfl lkm a` nk`j|lkblsr*
~l} }el luofxjlr a` }elns luxlsnlkblr okm nk`j|lkbl reaw }el nfxas}okbl
a` nmlk}n`~nkg dl~ nk`j|lkblsr wn}enk ok~ csokmr bakr|fls rabnoj kl}wasdr*
okoj~ynkg }el dkawjlmgl okm mo}o gjloklm }esa|ge rabnoj okm nk}lslr} gsoxenkg
okm jlplsognkg }eo} dkawjlmgl `as }el clkl`n} a` }el asgoknyo}nak+
Ljlflk}r a` o rabno j as n k}lslr} gsoxe
%as* }el }lbeknboj r}|``.
O rabnoj gsoxe bakrnr}r a` kamlr* wenbe slxslrlk}
nkmnpnm|ojr as n}lfr* okm lmglr* wenbe reaw eaw }earlnkmnpnm|ojr okm n}lfr sljo}l }a akl oka}els+ Wenjl
r|be gsoxer bok cl |rlm }a xslmnb} }el rxslom a` ok
lxnmlfnb* `as a|s x|sxarlr* }el~ bok cl |rlm }a ka} akj~
|kmlsr}okm }el bakklb}nakr cl}wllk csokm nk`j|lkblsr*
}elns nk}lslr}r okm }elns `ajjawlsr* c|} ojra }a r}so}lgnbojj~
lkgnklls o pnsoj fosdl}nkg bofxongk+
Nk }enr gsoxe* Kasfo* o real r}asl awkls* fo~ wok} }a
fox a|} els akjnkl rabnoj kl}wasd }a cl}}ls ml}lsfnkl }elnsnk}lslr}r* as bsarr&xsafa}nakoj axxas}|kn}nlr
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8/2/2019 Social Network Analysis Blue Paper
10/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
okm }a cl}}ls }osgl} }el nk`j|lkblsr a` }el gsa|x* xlseoxr nkmnbo}lm c~ wea eor
}el far} bakklb}nakr wn}enk okm a|}rnml }el kl}wasd+
Mngn}oj rabnoj gsoxer osl* a` ba|srl* ml`nklm c~ bakklb}nakr wn}enk rabnoj kl}wasdr+
Fasl* rabnoj kl}wasdr okm a}els nkm|r}s~ luxls}r osl fodnkg n} lornls `as |rlsr }a
boss~ }eo} mngn}oj xorrxas} wn}e }elfra }eo} lplk welk }el~ osl a|}rnml a` ok~
gnplk rabnoj kl}wasd* }el~ bok bak}nk|l }a nk`j|lkbl }elns rabnoj gsoxe+ ]enkd a`
@oblcaad jndlr okm reoslr a|}rnml a` @oblcaad* okm Gaagjl$ wn}e |rlsr ocnjn}~
}a rljlb} }el xj|r rngk* wenbe lrrlk}nojj~ ommr }eo} n}lf }a }elns rabnoj as nk}lslr}
gsoxe* as ca}e+ Nk `ob}* fok~ fosdl}lsr* c|rnklrrlr okm lplk nkmnpnm|ojr rll }el
clkl`n}r a` o rlspnbl wenbe wa|jm csadls nk`asfo}nak cl}wllk rabnoj kl}wasdr+
R|be o r~r}lf wa|jm lkocjl kl}wasdr }a bakklb} wn}e a}els rabnoj kl}wasdr okm
nfxas} nk`asfo}nak `saf akl }a }el a}els* wn}ea|} }el lkm |rls eopnkg }a c|njm
}elns xsa`njl lpls~ }nfl }el~ iank o klw xjo}`asf+
]el bakblx} nr rnfnjos }a }el @oblcaad `|kb}nak wenbe ojjawr ~a| }a `nkm
@oblcaad |rlsr c~ }oxxnkg nk}a ~a|s Wlc&corlm lfonj obba|k}+ Caaf+ ^a|s rabnoj
kl}wasd okm ~a|s rabnoj okm nk}lslr} gsoxer osl xax|jo}lm* wn}ea|} f|be wasd
ak }el |rls lkm+ Csokmr as c|rnklrrlr bok gsaw }elns `ok corl okm cl}}ls }osgl}
nk`j|lkblsr c~ eopnkg axlk obblrr }a }el nk`asfo}nak }el~ kllm }a ma ra+
Lpls~cam~r eoxx~* snge}1 Ka} ra `or}+
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8/2/2019 Social Network Analysis Blue Paper
11/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
Xs npob~ nrr|lr
]el r}nbd~ nrr|lr sljo}lm }a rabnoj gsoxer osl }eo} }el~ osl r}llxlm nk q|lr}nakr
oca|} }el awklsrenx a` nk`asfo}nak okm |rls xsnpob~+ N} r}lfr `saf o cornb
mn``lslkbl nk we~ nkmnpnm|oj |rlsr wok} }a cl o xos} a` rabnoj kl}wasdr* plsr|r
we~ csokmr lfcsobl }el }lbekajag~4 }el }wa |rlr osl `|kmoflk}ojj~ mn``lslk}
okm o} }nflr* o} ammr wn}e akl oka}els+?8
Fosdl}lsr okm c|rnklrrlrlfcsobnkg rabnoj kl}wasd okoj~rnr or o r}so}lg~ rea|jm cl owosl }eo}
}elns l``as}r fo~ cl xlsblnplm or nkpornpl c~ }el pls~ b|r}aflsr wn}e
weaf }el~ eaxl }a `asgl o r}sakgls bakklb}nak+
Ok~ klw rabnoj kl}wasd wok}r }a }ox }el mo}o a` a}els rabnoj kl}wasdr+
^l} or }el~ gsaw* }elns nk}lslr} nk reosnkg nk`asfo}naknkbj|mnkg rabnoj
gsoxerwoklr* or n} clkl`n}r }el kl}wasd jlrr okm jlrr+ Or nkmnpnm|oj
|rlsr* wl wok} }a fonk}onk bak}saj apls a|s nk`asfo}nak okm fonk}onk
rafl rlfcjokbl a` xsnpob~ wn}ea|} robsn`nbnkg |rls&`snlkmj~ orxlb}r a`}el xjo}`asf+ \j}nfo}lj~* |rlsr wok} bak}saj a` }elns nk`asfo}nak* okm
oj}ea|ge }el~ dkaw }eo} |}njnynkg o rabnoj flmno xjo}`asf baflr o} o
bar}* }el foiasn}~ cljnlpl }eo} bar} rea|jm bafl nk }el `asf a` o csokmr
ocnjn}~ }a ompls}nrl }a |r wenjl wl osl |rnkg }el rn}l* ka} o} }el luxlkrl
a` a|s xlsrakoj mo}o+
C|} }el wojjr cl}wllk rabnoj kl}wasdr osl gsom|ojj~ clnkg }ask mawk* okm wn}e
}elf* xa}lk}nojj~ ok~ rlkrl a` xsnpob~ }eo} |rlsr fo~ eopl orr|flm as wok}lm+
Or a` 38?8* }el josglr} rabnoj gsoxe nk }el wasjm cljakgr }a @oblcaad* or n} nr}el far} wnmlj~ |rlm rabnoj kl}wasd nk }el wasjm+ @oblcaadr rabnoj gsoxe nr
awklm c~ }el bafxok~ka} reoslm wn}e a}els c|rnklrrlr* gnpnkg }elf o jlg |x
welk n} baflr }a }el poj|l a` }elns rabnoj gsoxe }a mlpljaxlsr okm fosdl}lsr+
]el xsacjlf `as nkmnpnm|oj |rlsr* nr }eo} }elns xlsrakoj rabnoj gsoxe bokka} cl
}sokrxas}lm }a oka}els rabnoj kl}wasd n` kllm cl %`as luofxjl* n` }el~ clbafl
mnrxjlorlm wn}e @oblcaad okm wok} }a beokgl }a Gaagjl$.+
Gaagjlr okrwls }a }enr nrr|l wor }a bslo}l }el Rabnoj Gsoxe Oxxjnbo}nak
Xsagsoffnkg Nk}ls`obl %OXN.* wenbe ojjawr wlcrn}lr }a x|jj x|cjnb nk`asfo}nakoca|} nkmnpnm|ojr okm `asf o xas}ocjl N+M+ Flok}nfl* @oblcaad slblk}j~
nk}sam|blm n}r awk Rabnoj Gsoxe OXN* wenbe x|jjr `saf o csaomls sokgl a`
nk`asfo}nak* nkbj|mnkg ok nkmnpnm|ojr orrabno}lm xnb}|slr* lplk}r okm acilb}r+
@oblcaadr Y|bdlsclsg ro~r }el bafxok~ xjokr }a bakklb} xos}r a` }el Wlc }eo}
a}els rabnoj kl}wasdr osl c|njmnkg* }a bslo}l weo} el bojjr }el Axlk Gsoxe*
?8 Nrdajm* Ojlu+ Rabnoj Gsoxe9 Bakblx}r okm Nrr|lr+ SlomWsn}lWlc Wlc Oxxr* Wlc ]lbekajag~ ]slkmr* RabnojKl}wasdnkg okm Rabnoj Flmno+ ?3 Rlx}+ 3887+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+slomwsn}lwlc+baf!osbenplr!rabnojQgsoxeQbakblx}rQokmQnrr|lr+xex;
http://www.readwriteweb.com/archives/social_graph_concepts_and_issues.phphttp://www.readwriteweb.com/archives/social_graph_concepts_and_issues.phphttp://www.readwriteweb.com/archives/social_graph_concepts_and_issues.phphttp://www.readwriteweb.com/archives/social_graph_concepts_and_issues.php -
8/2/2019 Social Network Analysis Blue Paper
12/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
slr|j}nkg nk }el |knplsroj foxxnkg a` lpls~cam~ okm eaw }el~sl sljo}lm+
Y|bdlsclsg luxjonkr* ^ljx nr foxxnkg a|} }el xos} a` }el gsoxe }eo} sljo}lr }a
rfojj c|rnklrrlr+ Xokmaso nr foxxnkg a|} }el xos} a` }el gsoxe }eo} sljo}lr }a
f|rnb+ N` wl bok }odl }elrl rlxoso}l foxr a` }el gsoxe okm x|} }elf ojj }agl}els*
}elk wl bok bslo}l o Wlc }eo}r rfos}ls* fasl rabnoj* fasl xlsrakojnylm okm
fasl rlfok}nbojj~ owosl+??
]el nfxjnbo}nakr `as c|rnklrrlr osl lkasfa|r* or osl }earl `as nkmnpnm|oj |rlsr+
]el fapl* n` r|bblrr`|j* ba|jm slr|j} nk ok ompls}nrnkg caak }a @oblcaad* wn}e o
gslo}ls mo}o `nljm `as c|rnklrrlr }a fnkl okm okoj~ylo akl&r}ax&reax `as ok~
x|cjnb mo}o oca|} ojfar} ok~akl nk }el wasjm ~a| wok} }a slobe+ @as nkmnpnm|ojr*
}el fapl eljxr |rlsr fodl lpls~}enkg }el~ ma ak }el Wlc fasl rabnoj+ @as
luofxjl* n` ~a| jndl o rxlbn`nb `njf ob}as* o jaboj fapnl }elo}sl
wenbe eor makl n}r rabnoj okm nk}lslr} gsoxenkg eaflwasd ba|jm
ojls} ~a| }a welk o fapnl r}ossnkg }eo} xls`asfls nr reawnkg nk
~a|s oslo+
]el |j}nfo}l pnrnak `as |rlsr nr }enr9 Gakl nr }el kllm }a jag nk }a
nkmnpnm|oj rn}lr wn}e rxlbn`nb xorrwasmr+ Gakl nr }el klblrrn}~ }a
`nkm ~a|s `snlkmr okm c|njm ~a|s kl}wasd+ Gakl nr }el kllm }a
`nre osa|km `as weo} ~a| wok} }a rll as `nkm+ ]el Wlc nkr}lom
clbaflr rllfnkgj~ nk}|n}npl+ N` o |rls eor rlosbelm `as o rxlbn`nb
pnajnknr} akjnkl* ok akjnkl f|rnb beokklj bok ok}nbnxo}l }eo} }el
nkmnpnm|oj wnjj wok} }a jnr}lk }a }eo} os}nr}r klw ojc|f+?3
]el |j}nfo}l pnrnak `as c|rnklrrlr nr }enr9 lorl a` obblrr }a }el mo}o a` ~a|s
bakr|fls corl or wljj or bakr|flsr ~a| wnre }a slobe+ ^a| wnjj cl ocjl }a dkaw
weo} }el~ jndl* weo} }elns nk}lslr}r osl* }el jo}lr} ojc|f as kaplj }el~ x|sbeorlm
akjnkl okm a}els x|cjnbj~&oponjocjl nk`asfo}nak+ Jndlwnrl* n` o bakr|fls reawr
nk}lslr} nk ~a|s c|rnklrr* or o fosdl}ls* Axlk Gsoxe wa|jm lkocjl ~a| }a
slobe }eo} bakr|fls ak o mllxls* fasl floknkg`|j jlplj }eo} nr rlofjlrr }a }el
bakr|fls+ Clbo|rl ~a| wa|jm eopl gslo}ls obblrr }a }elns rabnoj gsoxe* ~a| wa|jm
o}}onk gslo}ls dkawjlmgl a` weo} wnjj slrako}l wn}e }elf* weo} }elns jndlr osl
okm wea }el~ osl bakklb}lm wn}e+ ^a| wnjj cl ocjl }a fasl lornj~ nmlk}n`~ }el
nk`j|lkblsr ofakg ~a|s b|r}afls corl* as }el nk`j|lkblsr wea osl xa}lk}noj
b|r}aflsr* }elk c|njm o fosdl}nkg xjok osa|km eaw ~a| wnjj |rl
}eo} nk`asfo}nak+
?? FbBos}e~* Bosajnkl+ @oblcaad @59 Akl Gsoxe }a S|jl ]elf Ojj z ]el Rabnoj BKL] Klwr+ ]lbekajag~ Klwr BKL] Klwr+ 3? Oxs+ 38?8+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!klwr+bkl}+baf!528??2
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8/2/2019 Social Network Analysis Blue Paper
13/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
Bsn}nbr a` @oblcaadr x|re `as o rnkgjl Axlk Gsoxe ro~ n}r |kjndlj~ }eo} o rnkgjl
rabnoj gsoxe wa|jm lpls fodl rlkrl+?2 ]eo}r clbo|rl |rlsr osl baf`as}ocjl
reosnkg nk`asfo}nak wn}e mn``lslk} rabnoj gsa|xr ak mn``lslk} jlpljr* }el~ osg|l+
Far} |rlsr a` }el Nk}lskl} eopl rabnoj gsoxer a` posna|r rnylr `as posna|r rn}lr+
]enkd oca|} n}9 ^a|s ]wn}}ls `ajjawlsr osl mn``lslk} }eok ~a|s @oblcaad `snlkmr*
okm beokblr osl* ~a| reosl mn``lslk} nk`asfo}nak wn}e }elf+ Fodnkg weo} nr
lrrlk}nojj~ }el fok~ mn``lslk} `obl}r a` ~a|s akjnkl nmlk}n}~ obblrrncjl }a
wasdfo}lr* snlkmr* ofnj~ okm c|rnklrrlr ~a| `slq|lk} bakb|sslk}j~ ba|jm
fodl lplk }el far} axlk okm x|cjnb a` xlaxjl |kbaf`as}ocjl+
Flokwenjl* bsn}nbr a` Gaagjlr Rabnoj Gsoxe OXN ka}l }eo} mlpljaxlsr msow
bakklb}nakr ak mllx jlpljr far} |rlsr fo~ ka} slojnyl* xlseoxr pnajo}nkg
o rlkrl a` xsnpob~+ @as luofxjl* n} nkmlulr weo} osl bojjlm U@K as UE]FJ
`snlkm kl}wasd okm `snlkm a` o `snlkm %@AO@. mo}o or wljj or ok~ x|cjnbj~&
oponjocjl nk`asfo}nak+ Wn}e o }a}oj jobd a` r}okmosmnyo}nak `as |rlsr }a ax}
nk as ax} a|}* }el jobd a` |rls bak}saj apls }el fngso}nak a` }enr mo}o nr
bakblsknkg }a fok~ xsnpob~ ompabo}lr+ Rafl osg|l n}r ok nrr|l a` `sll wnjj
okm lplk nkmnpnm|oj ro`l}~+?=
Wenjl }el Axlk Gsoxe bakblx} lpajplr* nkmnpnm|oj c|rnklrrlr osl ocjl }a
ma }elns rabnoj okm nk}lslr} gsoxenkg nk o k|fcls a` wo~r+ ]el~ bok lfxja~
xlk okm xoxls }elfrljplr %jndlj~ o }nfl&bakr|fnkg lkmlopas.* msownkg a|}
}el kamlr okm lmglr or }el~ rbsajj }esa|ge }elns `ajjawlsr as `okr+ ]el gslo}lr}
nk`j|lkblsr wnjj clbafl oxxoslk} c~ }el k|fcls a` bakklb}nakr }el~ eopl
okm }elns nk}lslr} gsoxe %malr n} aplsjox wn}e ~a|s c|rnklrr a``lsnkgr1 Cnkga/.+
Oj}lsko}lj~* c|rnklrrlr bok ojra rljlb} saf o k|fcls a` ra`}wosl a``lsnkgr*
nkbj|mnkg rafl akjnkl&corlm `sllwosl* as plkmasr wea a``ls }el rlspnbl okm wnjj
eoxxnj~ ma }el wasd `as ~a|+
A` ba|srl* eopnkg o rabnoj okm nk}lslr} gsoxe nr akj~ xos} a` }el lq|o}nak `as
}oxxnkg }el mo}o oponjocjl }a ~a|+ Luxls}r ro~* weo} dl~ c|rnklrrlr okm fosdl}lsr
f|r} dllx nk fnkm nr }eo} welk |}njnynkg rabnoj okm nk}lslr} gsoxenkg* }el mo}o
f|r} nkrxnsl ob}nak+ ]el wnrl c|rnklrr jlomlsr okm fosdl}lsr wnjj wasd }a okoj~yl
}el mo}o }el~ fnkl }esa|ge rabnoj flmno }a r|xxas} asgoknyo}nakoj mlbnrnak
fodnkg+ N` }elsl nr ka ob}nak* }elsl wnjj cl ylsa sl}|sk ak nkplr}flk}+
?2 Wnjrak* @slm+ Akl Gsoxe ]a S|jl ]elf Ojj1 O PB+ 32 Oxs+ 38?8+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+opb+baf!oQpb!38?8!8=!aklgsoxe}as|jl}elfojj+e}fj;+
?= Dnsdxo}snbd* Fosreojj+ Nr Gaagjlr Rabnoj Gsoxe OXN o Bsllxnkg Xsnpob~ Pnajo}nak1 SlomWsn}lWlc Wlc Oxxr*Wlc ]lbekajag~ ]slkmr* Rabnoj Kl}wasdnkg okm Rabnoj Flmno+ 8= @lc+ 3885+ Wlc+ 28 Mlb+ 38??+ :e}}x9!!www+slomwsn}lwlc+baf!osbenplr!gaagjlQxsnpob~+xex;+
http://www.avc.com/a_vc/2010/04/one-graph-to-rule-them-all.htmlhttp://www.avc.com/a_vc/2010/04/one-graph-to-rule-them-all.htmlhttp://www.readwriteweb.com/archives/google_privacy.phphttp://www.readwriteweb.com/archives/google_privacy.phphttp://www.readwriteweb.com/archives/google_privacy.phphttp://www.readwriteweb.com/archives/google_privacy.phphttp://www.avc.com/a_vc/2010/04/one-graph-to-rule-them-all.htmlhttp://www.avc.com/a_vc/2010/04/one-graph-to-rule-them-all.html -
8/2/2019 Social Network Analysis Blue Paper
14/16 38?3 =nfxsnk}* Nkb+ Ojj snge}r slrlsplm
X|}} nkg }el gsoxe }a wasd
Msownkg o rabnoj okm nk}lslr} gsoxe nr o cng xsailb} nk n}rlj`* okm wnjj jndlj~ cl
pnr|ojj~ nfxslrrnpl+ C|} weo} bok ~a| ma wn}e n}1 Elsl osl rafl luofxjlr a`
flor|socjl o}}snc|}lr a` ~a|s l``as}r+?