social network drawing using wolfram mathematica

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SOCIAL NETWORK MADE WITH WOLFRAM MATHEMATICA BASED ON EMAILS/CALLS EXCHANGE – FACEBOOK CONNECTIONS AUTHOR: RUBENS ZIMBRES [email protected]

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Page 1: Social Network drawing using Wolfram Mathematica

SOCIAL'NETWORK'MADE'WITH'WOLFRAM'MATHEMATICA''BASED'ON'EMAILS/CALLS'EXCHANGE'–'FACEBOOK'CONNECTIONS''AUTHOR:'RUBENS'ZIMBRES'[email protected]'!

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Page 2: Social Network drawing using Wolfram Mathematica

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1) PARAMETERS TO FIND COMMUNITIES WERE ADJUSTED TO AN OPTIMUM

2) COMMUNITIES CAN BE EASILY ANALYZED INDIVIDUALLY

3) YOU CAN VISUALIZE THE CONNECTIONS OF EACH INDIVIDUAL

4) WEAK LINKS BETWEEN TWO SUSPECTS CAN EASILY BE SEEN

5) YOU CAN SEE IMPORTANT NODES (PEOPLE WITH MORE CONNECTIONS - COMMUNITY LEADERS - INFLUENCERS)

6) YOU CAN SEE THE HIERARCHY OF THE SOCIAL NETWORK

7) THE SOFTWARE SIMULATES FUTURE INTERACTIONS IN THE SOCIAL NETWORK , WITH A RULE THAT IS PROVEN TO WORK RELIABLY WITH REAL DATA. UNSTRUCTURED DATA CAN BE USED DO ADJUST THE MODEL PARAMETERS. 8) YOU CAN CHOOSE BETWEEN A RANDOM PARTNER MODEL (Tinder), A MODEL BASED ON PREVIOUS RELATIONSHIPS (FRIENDS - Facebook), A MODEL BASED ON SIMILARITY OR REAL LIFE, THAT IS BASED IN PREVIOUS RELATIONSHIPS AND FRIENDS OF FRIENDS.

SIZE!OF!CIRCLE!IS!NUMBER!OF!CONNECTIONS,!COLORS!ARE!COMMUNITIES,!SPATIALLY!LOCATED,!LINES!AND!ARROWS!ARE!CONNECTIONS!FROM!TO.!!

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Page 3: Social Network drawing using Wolfram Mathematica

PEOPLE!OF!INTEREST!HIGHLIGHTED!

!!COMMUNITIES!–!USEFUL!FOR!MARKET!SEGMENTATION.!INSIDE!EACH!COMMUNITY!THERE!ARE!CLUSTERS!!!!

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Page 4: Social Network drawing using Wolfram Mathematica

!!SOCIAL!NETWORK!OF!PEOPLE!OF!INTEREST,!WHERE!WEAK!TIES!BETWEEN!THEM!ARE!EASILY!VISUALIZED.!!

!!HIERARQUICAL!NETWORK!!–!YELLOW!=!GREATER!NUMBER!OF!CONNECTIONS!>!RED!=!PEOPLE!OF!INTEREST!>!UP:!MORE!IMPORTANT!PEOPLE!–!DOWN:!LESS!IMPORTANT!IN!SOCIAL!NETWORK!!

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Page 5: Social Network drawing using Wolfram Mathematica

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!!!MOOD!OF!NETWORK!BEFORE!AND!AFTER!INTERACTIONS!!!

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Page 6: Social Network drawing using Wolfram Mathematica

!HISTOGRAM!OF!MOOD!

!!ANOTHER'KIND'OF'SOCIAL'NETWORK'ANALYSIS,'BASED'IN'SOCIAL'DISTANCE'AND'CUSTOMIZED'PARAMETERS''AUTHOR:'RUBENS'ZIMBRES'–'2015''>!BLUE!CIRCLES!ARE!PEOPLE!OF!INTEREST!>!THICK!BLACK!CIRCLES!ARE!PEOPLE!TAKING!ACTIONS!>!BIG!BLACK!CIRCLES!DEFINE!PEOPLE!WITH!SIMILAR!SOCIAL!CHARACTERISTICS!(SAME!RANGE)!>!RED!IS!DISSATISFIED,!YELLOW!IS!NEUTRAL!AND!GREEN!IS!SATISFIED!>!SIZE!OF!CIRCLE!IS!NUMBER!OF!CONNECTIONS!>!POSITION!OF!CIRCLE!IS!BASED!ON!SOCIAL!PROFILE!!

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Page 7: Social Network drawing using Wolfram Mathematica

!!!BELOW!WE!HAVE!WHO!IS!ACTING,!THEIR!CONNECTIONS,!MOOD!OF!THE!SOCIAL!NETWORK,!DENSITY!OF!THE!SOCIAL!NETWORK!AND!PEOPLE!OF!INTEREST!CONNECTIONS!ALONG!EACH!TIME!STEP!OF!THE!INTERACTIONS.!!!

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