social networking
DESCRIPTION
TRANSCRIPT
![Page 1: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/1.jpg)
Social networks: trends and perspectives
![Page 2: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/2.jpg)
Who I am?
PROFILE
![Page 3: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/3.jpg)
We will discus:
What a social networking is? Social networking trends Review of world’s social networks Review of Ukrainian’s social networks Advantages and disadvantages of using
![Page 4: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/4.jpg)
What a social networking is
In 1954 english sociologist James Burns first used a term «social networking» in his collection of works «Human’s relationships»
Duncan J. Watts and Steven H. Strogatz developed the theory of social networks and were first who suggest a conception coefficient of clusterization.
A human
![Page 5: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/5.jpg)
What a social networking is?
Social network – it’s a community of people that have similar interests, preferences or have another reasons for direct communicating in the community.
social networking service - it’s a program service, a platform for interaction people in group or in groups. An objective of that service is providing users with all possible tool for communicating – video, chats, images, music, blogs, forums etc.
![Page 6: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/6.jpg)
Why do we need social networking?
![Page 7: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/7.jpg)
Pioneers of sphere
When all was started:
1995 - Classmates.com
2001 - Ryze 2003 - LinkedIn 2003 - Hi5 2004- Orkut 2004 - MySpace 2004 - Facebook 2004 - Friendster
Results of 2008 year:
40.000000 users 500.000 users 20.000000users 80.000000 users 60.000000 users 140.000000 users 80.000000 users 50.000000 users
![Page 8: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/8.jpg)
Classification of social networks
All social networks could be devoted in three types :
General Specialized Business
![Page 9: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/9.jpg)
![Page 10: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/10.jpg)
The last trends of 2008
![Page 11: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/11.jpg)
The last trends
![Page 12: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/12.jpg)
The last trends
![Page 13: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/13.jpg)
The last trends
Networks’ localisation Vkontakte.ru, odnoklassniki.ru, connect.com.ua
Niche social networks Dogster.com, last.fm, dopple.com
DIY social networks Ning.com, onesite.com
Management of personal brand Wink.com
Social networking aggregators Profilefly.com
Social Media Marketing PayPerPost Consulting and С2С
![Page 14: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/14.jpg)
Who and how many?
![Page 15: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/15.jpg)
![Page 16: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070304/54c862034a7959045b8b4709/html5/thumbnails/16.jpg)
Ukraine
Odnoklassniki – 1,3 million
Vkontakte– 700.000 Connect – 240.000 Tuse – 140.000
Global: FaceBook LinkedIn Hi5 Plaxo