social networking
DESCRIPTION
TRANSCRIPT
![Page 1: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/1.jpg)
Social networking – the advantages and
disadvantages
Phil Bradley
www.philb.com
17th April 2008
![Page 2: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/2.jpg)
Social networking sites
• Once upon a time we thought it was
![Page 3: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/3.jpg)
![Page 4: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/4.jpg)
![Page 5: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/5.jpg)
Statistics
• Flickr 4,000,000
• LinkedIn 20,000,000
• Bebo 21,000,000
• Hi5 70,000,000
• Facebook100,000,000
• MySpace 110,000,000
![Page 6: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/6.jpg)
So what can be done with a social network?
![Page 7: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/7.jpg)
![Page 8: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/8.jpg)
Key elements
• Locate and connect with friends or colleagues
• Connect to friends of friends (FOAF)
• Share information back and forth
• Keep up to date with events
• Find new friends
• Join discussion groups
![Page 9: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/9.jpg)
And a few more…
• Instant messaging
• Private messaging
• Ask questions
• Answer questions
• Import content from different places
![Page 10: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/10.jpg)
The case against
• They can waste huge amounts of time
• Privacy issues
• Danger – strangers!
![Page 11: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/11.jpg)
Continued
• Individuals not representing company policy
• Keeping work/home personas apart
• Security concerns
• A nomadic lifestyle
![Page 12: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/12.jpg)
… and again
![Page 13: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/13.jpg)
The case for…
• Contact experts in subject areas
![Page 14: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/14.jpg)
![Page 15: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/15.jpg)
![Page 16: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/16.jpg)
![Page 17: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/17.jpg)
![Page 18: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/18.jpg)
![Page 19: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/19.jpg)
![Page 20: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/20.jpg)
![Page 21: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/21.jpg)
Some other social networking options
• Community search engines
• Spokeo
• Start/Home pages
![Page 22: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/22.jpg)
Other options…
• Chat rooms
• RSS feeds
• Social bookmarking
![Page 23: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/23.jpg)
The case for getting involved
• Go to where the communication is
• Facebook is more popular than Google for 18-24 age range
• 25%+ 8-11 y.o. have networking profiles
• 85% of students have a Facebook account
• Create your own pages, group(s) for promotion, information provision
• Provides more flexibility and functionality
![Page 24: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/24.jpg)
The case against getting involved
![Page 26: Social Networking](https://reader035.vdocument.in/reader035/viewer/2022070301/54582d4daf7959bf2b8b4983/html5/thumbnails/26.jpg)
Thanks to:• http://www.mediabistro.com/avantguild/images/social_networking_wheel.jpg
• http://www.mysocialnetwork.net/blog/481/r10/2006-10-25%20Blog%20Posting%207%20Picture.bmp
• http://polymer.bu.edu/~amaral/Sex_partners/images_klovdahl_small.jpg
• http://digitalwaveriding.files.wordpress.com/2007/09/map.jpg
•http://news.bbc.co.uk/1/shared/bsp/hi/pdfs/02_04_08_ofcom.pdf