SOCIAL NETWORKING AND

MARKETING

Eric Munyiri D61/75391/2012Lilian KathokiEsther K. Mwanzia    D61/79789/2012Mathew Mutisya    D61/61053/2013Sebastian Abuya    D61/79485/2012Kiruthi Njenga D61/61017/2013

What is Social Networking?

Many definitions

1. All deal with sharing of information to achieve social interaction

2. A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.

Components of Social Networking Web-based platforms Can be used to inform, educate and engage

customers

How Social Networking boosts business?

Builds awareness Connections via personal profiles, pages and groups. Affordable, and geographically diversified. Distributes information Share info freely. Announce events freely.Creates community Bring people together. Community can be the best salespeople

How Social Networking boosts business?

Low cost customer service After sale support. Talk to the customer. Receive feedback. Boosts sales Through the people recommendations. Support.

Are You Ready for Social Networking?

Are your customers likely to be online? Are you ready to handle negativity? How will you incorporate this into people’s daily

jobs? How will you measure the results? How long are you willing to give it a try? What’s your willingness to experiment, take

risks and adjust your plans?

What Are Your Goals?

Increase customer base Generate leads Drive sales Build awareness Make money from your content Establish thought leadership Educate customers Customer-source part of your product development Reach internal communication

Parts of a Social Networking Strategy

Identify your goals Identify your target audience Create a profile or brand Find the social media that’s right for you Plan a time frame Include Search Engine Optimization (SEO) Measure progress toward goals

Identify Your Target Market

Who are your customers? What characteristics do they have? What age group do they come from? What are their spending or shopping habits? Do they shop online? What social media applications are they

using?

Decide on appropriate social media applications

Which ones are your customers using? Start with one

Understand it

utilize it effectively

expand your online presence

Write good and appropriate content Build relationships

listen and engage with your followers

Plan the time frame

Map out a schedule for updating content This should be accomplished on a regular basis Follow the schedule

Include Search Engine Optimization (SEO)

Focus on Good Phrases Avoid “Vanity” keywords Use Google’s AdWords Remember the value of repetition Guide your content strategy

Develop a content strategy plan

Content should be both useful and usable by customers

Develop a plan for creating this type of content Develop a plan for getting the content published

Not as easy as it sounds

Publishing or uploading content takes a dedicate effort on your part

Measure progress toward goals

Did we learn something about our customers that we didn’t know before?

Did our customers learn something about us? Were we able to engage our customers in new

conversations?

Social Networks

Twitter Facebook LinkeIn Youtube Instagram Twitter MySpace Mag.nolia Reddit

WikipediaDel.icio.usBlinklistSimpyHi5FlickrDiggPropeller

Social networking sites

Badoo: Based in London, Badoo is one of the top social networking sites in Europe. Migente: A social networking site targeted at Latin America. Orkut: Originally created by Google to compete with MySpace and Facebook, it has mainly

caught hold in Brazil. Studivz: A German version of Facebook with a strong audience in students. Flixster: Flixster combines social networking with movie reviews. Last.fm: A UK-based social music site, allows members to create their own radio station. Flixster: devoted to movies and actors. IMDB LinkedIn: A business-oriented social network, a contact management system as well as a social

network. Xanga: A social blogging site that combines social networking elements with blogging. Piczo: A social networking site aimed at teens with a strong following in Canada and the United

Kingdom. Passado: A European social networking site with strong audiences in France, Spain and

Germany. Cyworld: A South Korean social networking site similar to MySpace. Bebo: Based in California, Bebo has gained popularity across the world, especially Ireland and the

UK. Pinterest: Social image sharing site. Valued at $3.8 billion dollars.

What is social marketing?

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole. 

Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.

How Social marketing help you decide

Which people to work with What behavior to influence How to go about it How to measure it

Social marketing is a systematic and planned process.

It follows six stepsGetting Started >Scope > Develop >Implement > Evaluate>Follow-up

How social marketing helps

Source:http://www.thensmc.com

Benefits of Social Media Marketing

Brand building: Brand awareness

Cost Effective: Increase the revenue. Internet marketing tactics. Drive traffic to the business website Increase inbound Links

Increase ROI: Increase your traffic quickly change in goal conversions.

Direct communicate with your Visitors: Visitors can comment on your post. You can also reply back. Feasible connection with clients and

their prospects

Targeting specific audience: Gender specific Geographical location specific Target audience based on their age, Interest Marital status.

Increase Popularity in Organic Searches grab one-way linking for your

websites top page rank on Google, Yahoo,

and Bing

Social Media Marketing

Optimize Your social Page Engage Your Audience Attract More Followers Manage Accumulate Content

July/August 2013 issue, Harvard Business Review Establish closer, more direct engagement with

prospects and consumers Provide simple ways to facilitate real-time

interactions with customers Be authentic; use transparent messaging and fresh

and original content Show your company’s human side to foster deeper

connections with your audienceRichard Branson, Social Media Marketing, Entrepreneur

PolicySocial marketing helps to ensure policy is based on an understanding of people’s lives, making policy goals realistic and achievable.Policy example: water rationing in Jordan.

Strategysocial marketing enables you to target your resources cost-effectively, and select interventions that have the best impact over time.Strategy example: lung disease strategy in England.

Implementation and deliverySocial marketing enables you to develop products, services and communications that fit people’s needs and motivation.Delivery example: child car seats in Texas

Social Media and Marketing Employment

companies are looking for people who know how to create the online buzz.

A growing number of job hunters are turning their blogging skills or experience setting up Facebook Fan pages into new careers in social media.

Experience in marketing, computer technology, copywriting, and journalism is a major plus when trying to get a job.

OgilvyOne Africa

Team Management – Handle a team of individuals from different countries and manage social media communities for various businesses

Content creation Social media marketing Online Public relations Customer relations Communications/marketing strategy Analytics Business development

Send your CV to shahzad.khan@ogilvyafrica.com

Examples Usage of Social Network

Marketing

Arab uprising - Arabian Spring 2011

Can social networking overthrow a government?

Barack Obama’s Election Campaign

Barack Obama used the concept and elected twice as president of U.S.A.

YouTube

FaceBook

Uhuru Kenyatta "Ours is not just a pledge--we have used social media in the past. As

Minister for Finance, we compiled the budget together through twitter. And during the compilation of our manifesto you (bloggers) played a big part in that important initiative", noted Uhuru.

• Uhuru Kenyatta's Facebook page has finally dethroned Daniel "Churchill" Ndambuki as the most liked page in Kenya.

• His likes now stand at 424,000, 5000 more than Churchill's.

Mwakilishi, Mwakilishi newsletter , Thu, 02/28/2013

Can Social Media Replace IEBC?

DIAGEO

Diageo is intoxicated with success Citing a 20% increase in sales "as a result of Facebook

activity". Smirnoff vodka had become the number one beverage

alcohol brand on Facebook worldwide Diageo said that more than 950 of its marketers had

been trained in "Facebook boot camps" to build their social media capabilities and the company was recording "significant returns on investment" across a number of its brands.

Sarah Boseley, The Guardian, 20 Sep 2011

SOCIAL MEDIA

AWARDS

OLX

The awards were created as a platform to appreciate Kenya’s social media users i.e corporates, individuals, media personalities or any Kenyan that uses social media to influences other positively.

Niaje

Serena Hotels, Bloggers Association of Kenya, Nairobi Incubation Lab (Nailab) and TrINC Media

SOCIAL MEDIA AWARDS

Facebook campaign of the yearBring Zack Back Home

Twitter Campaign of YearOccupy Parliament – Boniface Mwangi

Best use of Social Media in EventsSafaricom 7s

Best Government bodies on Social mediaKenya Vision 2030

Blogs

Robert Alai Ogola Dennis Atumbi Bogonko

Trends

PresidentialDebate TD. Jakes #someonetellnigeriaTwitter war which started following mistreatment

of Kenyan national football players in Nigeria #SomeoneTellCNN a grenade explosion at a busy bus station in

Nairobi that killed six people and injured about 63 others.

Following the attack in Nairobi, CNN immediately broadcast a report about the blast with a graphic headline titled "Violence in Kenya"

Kenya Social Media

According to the ICT Board, a whooping  2.5 million+ tweets are sent

out by Kenyans per day.

Do you have a digital or social media will?

Even the US Government thinks we need a Social Media Will.

http://blog.usa.gov/post/22261234875/social-media-will

blogmother and blogfather.

Taking Advantage of Social Media

The Innovation of Loneliness

What is the connection between Social Networks and Being Lonely?

THANK YOU