social networking and web-based communities for learning in museums
DESCRIPTION
A presentation about how museums are and can use web technologies to foster new modes of interacting with our institutions.TRANSCRIPT
Social Networking and Web-Based Communities for Learning
Bryan Kennedy, [email protected] Exhibit Developer, Science Museum of Minnesota
Rose Sherman, [email protected] of Enterprise Technology, Minnesota Historical Society
Topics✦Blogs✦Flickr✦Podcasts✦Video✦Facebook✦Story Sharing✦Collaborative Content✦Online Exhibits✦Virtual Learning✦Always Connected✦Institutional Voice✦Radical Trust✦Tools to Help You
1952
MN Historical Society
flickr.com/photos/marinacastillo/1865063539
2007
MHS CollectionsLocation no. FM6.183 r2
Topics✦Blogs✦Flickr✦Podcasts✦Video✦Facebook✦Story Sharing✦Collaborative Content✦Online Exhibits✦Virtual Learning✦Always Connected✦Institutional Voice✦Radical Trust✦Tools to Help You
Science Museum of Minnesota
1938
MHS CollectionsLocation no. MR2.9 SP8 p72
1978
2005
MHS CollectionsLocation no. MR2.9 SP8 p395
flickr.com/photos/asp_/74659007/
Poll: Who’s Here? How Comfortable / Familiar With Web 2.0 Are You?
TagClouds Social
Networking
Folksonomy
Podcasts
Blogs
Wikis
RSS
Geo-Coded
easy hard
Can you do this?
✦ You create
✦ They host
✦ Huh? What’s HTML?
✦ IT creates
✦ You host
✦ <?php echo ‘Hello World’ ?>
✦ Do you know where your httpd.conf file is?
BlogsQuickly Post Thoughts & Images;Interact With the Public
Institutional InformationSmithsonian American Art Museumeyelevel.si.edu
Museum ContentMinnesota Historical Societydiscussions.mnhs.org/collections
Community & ExpertScience Museum of Minnesotasciencebuzz.org
Personal VoiceWalters Art Museumthewalters.org/blog
Museum blogs on blogs
museumblogs.org
museumtwo.blogspot.com/2007/03/institutional-blogs-different-voices.html
BlogsHow can I create one?
Blogger.com•They host your blog•Most popular
easy
hard
WordPress.com•They host or you can host your blog•Much more configurable
tumblr.com•They host your blog•Super easy
Drupal and Plone•You host•Lots of setup•Super configurable
BlogsScience Buzz
✦ Quick and responsive✦ Personal not institutional voice✦ Visitors lead us in new
directions✦ When we are out of our depth
we can invite in experts
sciencebuzz.org
BlogsScience Buzz
✦ People feel smart at our
institutions✦ They can get it online...but will
they?✦ Allow them to email links home
and to friends✦ People love to register
Showcase your blog on your exhibit floor
http://flickr.com/photos/chadwho1ders/2523836732
http://youtube.com/results?search_query=hugo+tornado&search_type=
User generated mediaFlickr, YouTube
Others...•blip.tv•vimeo•photobucket
Why use Flickr?Creative commons search
✦your institutions✦your collections✦your websites✦your exhibits
Images of...
✦current✦topical✦free
easy
Why use Flickr?Showcase your visitor’s images
Visitorimages
easy
Why use Flickr?People enrich your content
http://flickr.com/photos/library_of_congress/2515741495
✦ Reach flickr’s established community✦ Release history to the people✦ Enrich collection information
✦ More descriptive info✦ Geo-tag
✦ Collective Intelligence
Flickr Commons
hard
youtube.com/user/BrooklynMuseum
youtube.com/user/MinnesotaHistory
youtube.com/user/videochick770
MN Historical Society
Ontario Science Centre
Brooklyn Art Museum
Why use YouTube? ✦ Reach new audiences ✦ Bring them to your site✦ Share film trailers✦ Promote upcoming events✦ Archive events✦ Video competitions✦ Do training
easy
Brooklyn Art MuseumMinnesota Historical SocietyScience Museum of Minnesotaand many more...
✦ Reach new audiences ✦ Promote upcoming events✦ Feeling of belonging✦ Your institution can be part
of your visitor’s identity
easySocial networking...with Facebook
Positives
✦ MySpace, Orkut, etc....✦ What’s next?✦ Diversity?
Questions?
Steve.museumArt Share
✦ Social tagging
✦ Collections and identity
✦ Let people interact with your content in Facebook
✦ But, maybe they never visit your site?
✦ Proprietary platform
Social networking...with Facebook Applications
Development platform
hard
User generated contentStorytelling Story submitted by the
public is incorporated into interpretative website.
people.mnhs.org/mgg/story.cfm?storyid=385
stories.mnhs.org/stories/mgg/story.do?id=5
User generated contentStorytelling
Hurricane DigitalMemory Bank
hurricanearchive.org/object/2797
Collaborative contentPlaceography
✦Geo-coded data✦Architectural info✦History✦Chronology ✦Memories & Stories✦Citations✦Related Content✦Photos
placeography.org
A wiki about any place anywhere that anyone can edit.
Collaborative contentCrowdsourcing theMN150 Exhibit
✦Exhibit was curated by the public
✦3700+ nominations submitted
✦All nominations presented
✦Each topic has a history section, on which the public can collaborate
mnhs.org/mn150wiki
What person, place, or thing originating in MN has had a lasting impact in MN, the country, or the world?
Collaborative contentCommunity created object labels
✦Museums don’t know everything
✦Harness micro-experts
✦Poems, stories, feelings
✦Visitors can share their personal expertise on cultural objects
Online exhibit toolsAn open source museum movement
OmekaFocused on historical collectionsand telling stories
Open CollectionManage media collections
Art interpretationUse templates to build multimediakiosks for the museum floor
easyhard
Virtual ExhibitsVirtual reality with collections and interpretationMonticello Explorer
Fort Snelling Perspectives
Rome Reborn 1.0
Digital model of Rome in 320 ADUniversity of Virginia IATHGoal: Expand to Bronze Age and Medieval Period using data from community of archeologists.
http://romereborn.virginia.edu
Virtual ExhibitsSecond Life ✦ > 5 mil. residents
✦ > 1.5 mil. logged-in the last 60 days
✦ 40k users in world at any time
Population of...
✦ everyone over 18 *✦ average age 33✦ 43% female users✦ active users: 44%EU; 26% USA
Demographics
http://www.slideshare.net/ialja/virtual-worlds-introduction-second-life-and-beyond?src=related_normal&rel=80946
hardeasy
Changes on the horizon Audio over your phone
easyhard
Walker Art CenterArt on Call
Science BuzzVoice XML
Museum 411
Guide by Cell
Changes on the horizon Web over the phone
easyhard
Mobile devices make content/interaction ubiquitous
“We can only build emergent systems if we have
radical trust. With an emergent system, we build
something without setting in stone what it will be
or trying to control all that it will be. We allow and
encourage participants to shape and sculpt and
be co-creators of the system. We don't have a
million customers/users/patrons ... we have a
million participants and co-creators.“
Darlene FichterUniversity of Saskatchewan Libraries, 2 April 2006, “Web 2.0, Library 2.0 and Radical Trust: A First
Take”
A philosophy shift?These technologies suggest a radical trust
Tools for youWeb 2.0 can help you do your job better
Get more out of conferences
Find the cream ofthe content
Free images
Super read the news with RSSGoogle, Yahoo, Netvibes, etc.
Follow trends
Still bewildered?
commoncraft.com
Simple, plain-english videos explain Web 2.0 concepts
Please get in touch with questions and ideas:
Thank you
Bryan Kennedy
Rose Sherman
This presentation is available online:
tinyurl.com/4jjexs