social networking and you - professional networking from a business perspective
DESCRIPTION
A presentation to Alternative Dispute Resolution (ADR) Neutrals @ American Arbitration Association January 15, 2014 - Ways to use the internet to educate your audience and develop professional credibilityTRANSCRIPT
Professional Networking from a Business Perspective
Strategic, Personal and Professional growth for CEOs, and Executives
Welcome ADR Neutrals
Growing My ADR Business
So what do you do?
How to Respond?
How much time do you have to make a good first impression?
Getting and Keeping Attention
Considering your limited exposurethe Risk is High!
7.5 to 10 seconds
What do you get?Now
What?
You intend what?
Networking Relationships
Is there another way?
Social Media and Marketing
• Business is great – I just want more• There’s something going on with
this Social Media Marketing thing – Clearly I don’t know enough…
• Social Media Marketing might help I’m unsure where to begin
Does this describe your situation?
Social Media
Inter-net
Discuss
PublishOnline
Recognition
Share
Expos-ure
Authority
Online Influenc
e
Where Can I Publish?
Google+
Your WebsiteZoomInf
o
Yahoo
Specific Search
AAA Mediators
Zero in on Patrick
•Patrick Burns - United States - MN - English - International Mediation ...imimediation.org/patrick-burnsAug 27, 2013 - IMI Certified mediator profile ... Minnesota Rule114 Qualified Mediator; member - AAA national mediation andarbitration panels; counsel for ...
Publicizing Mediators
5 Website entry's on page 1 of Google…
Guess what he’s posting?
Feed-back from the cases he’s handled for AAA!
Eyeballs on Richard
•Richard D. Conner - Mediator & Arbitrator based in Greensboro ...www.nadn.org/richard-connerRichard D. Conner - Mediator & Arbitrator with Conner GwynSchenck PLLC in Greensboro, North Carolina. ...Member Profile: Richard D. Conner ... 2006; NCBA – Mediatorsmore than Messengers, 2005; Faculty, AAA Arbitrator Ethicsand ...
Publicizing Mediators
6 Website entry's on page 1 of Google…
What is Richard posting?
Association of Distinguished Neutrals
Web searches
When a search engine user chooses a keyword phrase (3 to 5 words) rather than one keyword to
search for relevant content -- typically because the long tail
search will result in better results than using just one keyword. ...
http://www.enhancemymarketing.com/SEO-Website-marketing-glossary.html
Long tail searches
Benefits of Hiring a Mediator
Long Tail Search
Mediation Myths
John Curtis
Social Media Opportunities
Com-ment
Discuss
PublishCreates
TrustShare
Ideas Influence
Credible
Knowledge
Concepts
Executive Coach
Specific Search
Michael Whatmore
SpecificSearch
How tough is this challenge?
Google+
Your Website
ZoomInfo
Shameless Commerce
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Strategic, Personal and Professional growth for CEOs, and Executives