social networking for it managers
DESCRIPTION
Slides from presentation on social networking I gave to the Nten Long Island 501 Tech Club on Thu, 10/7/10.TRANSCRIPT
Norman ReissNonprofit Bridge
www.nonprofitbridge.com
Nten Long Island 501 Tech ClubOctober 7, 2010
1.Why should I care about social networking? Does it really matter to IT?
• Tools may change but idea of social networking / media will persevere
• Will help you play a more strategic role in your organization
Norman Reiss, Nonprofit Bridge
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2.Which social networks should I focus on?Where are your constituents?
Start with Facebook and Twitter – don’t try to be in too many places at beginning (better to use one or more channels well than many channels poorly)
Norman Reiss, Nonprofit Bridge
Social Networking for IT Managers, Oct. 7, 2010 3
3. Facebook or Twitter?Where are your competitors?
Use Twitter for brief, frequent updates
Use Facebook for more detailed updates, to share videos and build ongoing conversation
Norman Reiss, Nonprofit Bridge
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4. Who in organization should handle social networking?Best to assign to a specific person
Volunteers are OK but are they educated enough about your mission / focus?
Best to have staff involved too
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5. How much time does my organization need to spend on social networking to be successful?2 hours / week / channel
Devoting time to social networking does not necessarily guarantee success, but not putting in enough time almost guarantees failure
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6. Can social networking be used for fundraising?Yes, but this is not its main benefit
Best for engaging / communicating with constituents
See Facebook Causes (facebook.com/causes) and Tweetsgiving (twitter.com/tweetsgiving)
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7. How do I measure ROI on social networking?Email list subscribersFacebook ‘likes’Twitter followersAdvocacy actions takenFacebook InsightsGoogle AnalyticsTrackable links (e.g. bit.ly)
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8. How can my organization develop a social networking policy?Do this FIRST before getting started
See Wendy Harman’s Red Cross Social Media Handbook
sites.google.com/site/wharman/social-media-strategy-handbook
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9. How do I build a community on our social network?Ask questions
Encourage feedback
Respond quickly to comments
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10. Should I consider a private social network instead of a public social network?Both can be useful but depends on your
available resources
Private best for sensitive subject matter and for more control over platform
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Halfway Through
Questions?
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11. What do I talk about on our social network?Information about your cause, not just about
your organization
Give examples of your nonprofit’s work
Integrate with other communication channels
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12. How do I convince management that social networking is worthwhile?Start with small pilot project
Show what your competitors are already doing
Find an internal advocate
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13. Should we create a Facebook application?Do you have a large audience on platform?
Do you have expertise to create – and maintain application? (Facebook changes daily)
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14. What type / size nonprofits do best with social networking?Smaller organizations sometimes have the
best results
Large organizations can do well if they don’t get embroiled in debate
Will your culture support an open communication with your constituents?
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15. How often should we post on social networks?Establish a baseline frequency and stick to it
Don’t promise more than you can reasonably deliver (e.g. email newsletters)
TIP – plan in advance with an integrated communications calendar
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16. What are hash tags and how are they used?Start with #
Ways to identify specific topics
Include in your posts on Twitter
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17. What are examples of nonprofits that have succeeded with social networking?
American Red CrossNational Wildlife FederationHumane SocietyLance Armstrong FoundationAutism Speaks
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18. How can we monitor what others are saying about our organization?Google Alerts – www.google.com/alerts
Twitter Search – search.twitter.com
Technorati (to search blogs) – www.technorati.com
iGoogle Dashboard – www.google.com/ig
SocialMention – www.socialmention.com
Listen before you post
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19. Should I use products like TweetDeck, HootSuite and Seesmic Desktop?
Good way to combine data from many social networks
Helps to filter topics you’re most interested in
Can be distracting if you keep active throughout day
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20. What are some good resources on social networking?Nonprofit Social Network Benchmark Report
nonprofitsocialnetworksurvey.com
Nonprofit Social Media Decision Guide www.idealware.org/reports/nonprofit-social-media-decision-guide
Beth’s Blog – www.bethkanter.org
Upcoming Nten Webinars – nten.org/webinars
10/8 – Developing a Social Networking Strategy10/15 – Learn about Nten’s Social Network Strategy10/21 – Managing Your Personal and Professional
Brand10/26 – Social Media Decision Maker’s Toolkit
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Thank You• Read my blog at www.nonprofitbridge.com• Connect with me on social networks:
• LinkedIn - www.linkedin.com/in/nonprofitbridge
• Twitter - www.twitter.com/nonprofitbridge• Facebook -
www.facebook.com/#/nonprofitbridge
• Email – [email protected]• Phone – 646-827-0635
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