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SOCIAL MEDIA • Is the biggest revolution to occur in the last 200 years

• Social media is where human interation and internet based technologies meet

• This allows people to share content, personal opinions, swap perspectives and insights

• Social media has many different faces: facebook, twitter, google+ etc

• Social media conversations are not organized, not controlled, and has no physical boundaries.

• The internet has turned what used to be a controlled one-way message into a real-time dialogue with millions

SOCIAL MEDIA• Internet sped the rate at which relationships develop,

information is shared, and it influences people.• Social media is undergoing dramatic changes from shape,

size and power• People now use social technology to help SHAPE the

worlds future• People are addicted to checking updates and emails• Kids are growing up surrounded by social media• We are preparing students for jobs that don’t exist yet, to

use technologies that haven’t been invented, to solve problems we don’t know exist

• Millions of people are now connected via social media.

SOCIAL MEDIA – NOTES

SOCIAL MEDIA - NOTES

SOCIAL MEDIA - NOTES

POLITICS & PUBLIC SERVICES

Non-profit organizations (oxfam), environmental activities (world wildlife fund), and political groups using facebook to reach the masses

What does this mean for these groups? a.b.

How would they use these different tools to get our attentiona.b.

Who participates?a.b.

CASE STUDY: TRAYVON MARTIN

Twitter: one celeb tweet can reach 30 million people, imagine how many people these tweets alone reached.

Celebrities like Rihanna, Diddy, Miley Cyrus, Nicki Minaj, Kim Kardashian, John Legend, Lena Dunham, Chris Brown, Russell Simmons, Olivia Wilde, Mandy Moore, Wil.i.am, Kylie Jenner, Chris Rock and more

CASE STUDY: TRAYVON MARTIN

Instagram: Diddy reached 2,534,348 million people with this one picture

CASE STUDY: TRAYVON MARTINFacebook / Twitter / Instagram etc to organize and publicize

street vigils and protests

CASE STUDY: TRAYVON MARTIN

New York Trayvon Martin Rally Sunday 14th July 2013, Zimmerman was found not guilty on Saturday 13th July 2013.

CASE STUDY: TRAYVON MARTIN

News / Blogs

http://newsfeed.time.com/2012/03/23/president-obama-if-i-had-a-son-hed-look-like-trayvon/

http://www.mhoodies.org/justice_department_open_a_civil_rights_case_against_george_zimmerman

MARKETING AND ADVERTISING

Marketing and advertising use social media to try and capture our attention.

They can also use social media to interact directly consumers

If we are not happy with a service where can we complain?

Celebrity endorsements, who advertises for nike? Who sponsors the all blacks? Does that make us more likely to buy a product?

SOCIAL INTERACTIONS

Privacy – how do we control what gets on the internet? • Who owns what we post? • What would happen if someone uses a photo you post to

Facebook? Who owns that photo now, you or Facebook? • What information can you get about someone from

looking on their Facebook Page?

Limiting face to face interactions – how many facebook friends are our real friends? What are the implications of having only a few fb friends, what about have 300+

Bullying

Who is resposible?

ASSESSMENT 91040

Choose one of the following

• How have cultures/societies adapted/changed as a result of social networking?

• What impact has online social networking had on cultures/societies?

Then

• Create two research questions for your focus. These questions will provide your research focus.

Get my approval on these questions.

WRITING YOUR QUESTION: QUESTION 1

How have cultures/societies adapted and changed as a result of social networking?

• how exactly has society/culture changed because of social networking?

• how culture/society has adapted because of social networking?

What impact has online social networking had on cultures/societies?

• What are some consequences online social networking has had on cultures/societies/even your lives? Be specific, name them.

Open ended question cannot be answered with yes or no:

• how has televising curling games made the sport more popular?

• Why do we put our socks on before our shoes?

RESEARCH Ethically collected data: you must explain to the person

interviewing how the data will be used, they will remain anonymous, why you are collecting the information, and that they will have access to the finished report.

A primary source is a document or object which was written or created during the time under study. These include original documents (diaries, speeches, letters, interviews) and creative works (poetry, drama, novels, music, art).

A Secondary source interprets and analyses primary sources. They may have pictures or quotes in them. These include publications (textbooks, magazine articles, criticisms, commentaries & encyclopaedias)

For example

Letters by Martin Luther King would be primary, a website on King’s writings would be secondary.

SOCIAL NETWORKING CONSEQUENCES• What impact has online social networking had

on cultures/societies?

• Pros

• Cons