social networking in extension
DESCRIPTION
Presentation by Dr. Anne Adrian, IT Director, Auburn University. Presented to personnel within Oklahoma Cooperative Extension Service.TRANSCRIPT
Social Networking in Extension
Oklahoma State Cooperative ExtensionWeb Conference
February 12, 2010
Anne Mims Adrian, PhD
[email protected]/aafromaa
What is "social networking"?
Social networks builds on social relations among people who share common interests, goals, and/or activities.
en.wikipedia.org/wiki/Social_networking
Examples of social networks and media
Why is thisimportant to me?
What are we about?What are Cooperative Extension goals and mission?How do we immerse ourselves in communities--online and physical? http://www.flickr.com/photos/ephramjames/1483706895/
Why is this important to me?
According to Extension Brand Value Research, 27% of US population have heard of Cooperative Extension. Are we going where the people are?
Old way One to one (no scaling). Broadcast (one to many)Controlled publishingStatic. http://www.flickr.com/photos/hugovk/16072296/
Why is this important to me?
Why is this important to me?
InteractiveRelevantScalableInclusivePlaces you where the people are http://www.flickr.com/photos/yourdon/4049950966/
Why is this important to me?
Web presence.Professional online reputation.Credibilty and trust.Better content.Sharing the load.Going where the people are.
400 million
175 million
75 million
60 million
96 million videos (March 2009)
Who's using social media?
25% US Internet page views occurred at one of the top social networking sites in December 2009.
In 2009, smartphone ownership increased from 11 % to 17 % of mobile users. 3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%.
Who's using social media? http://www.resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/
Who's using it?
They are everywhere. blogswikisphoto sharing sitesniche forums
What is the cost?
Most social media accounts are free. Premium accounts on sites like Flickr and YouTube provide analytical tools and more space for uploading.
What is the cost?
Costs are in time. Time to learn (don't let this scare you, the applications are easy). Time to interact (don't let this scare you, the applications help become more agile). Costs in mobile computing (if you are not already using)
What is social media's benefit?
Fast connections Real time reactionResponsiveTimelyInteractive Easy publishingCollaborative communicationMobile technologyKeep relationships btw times you see clientsBuild & confirm reputation through online
What are some "gotchas" - things I should be aware of? http://www.flickr.com/photos/theclaytaurus/4184188053/
What are some "gotchas" - things I should be aware of?
Learn to look at online differently.
What are some "gotchas" - things I should be aware of?
There's transparency whether you are online or not. flickr.com/photos/einaros/3453909796/
What are some "gotchas" - things I should be aware of?
Learn to:Listen, Connect, Share and Engage.
What are some "gotchas" - things I should be aware of?
Learn to be technically adept.
flickr.com/photos/liewcf/3547134847/
What are some examples from other Extension professionals?
Extension Social Media Guide (beginners)Peoplehttp://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
Social media in Coperative (old list) http://collaborate.extension.org/wiki/Social_Media_in_Extension
What are some examples from other Extension professionals?
eXtension Peoplehttps://www.extension.org/people/colleagues/socialnetworks
My Cooperative Extension Twitter List http://twitter.com/aafromaa/cooperative-extension
What are some examples from other Extension professionals?
Agriculture in the Van Wert County http://agvanwert.wordpress.com/ (blog)Twitter: http://twitter.com/akleinschmidtFacebook: http://www.facebook.com/people/Andy-Kleinschmidt/1385565024Linkedin: http://www.linkedin.com/pub/4/b19/4FriendFeed: http://friendfeed.com/akleinschmidtPlaxo: http://www.plaxo.com/directory/profile/214749075448/c303a248/Andy/KleinschmidtOrkut: http://www.orkut.com Yammer https://www.yammer.com/users/kleinschmidt-5Community of Science Expertise profile: http://myprofile.cos.com/aklein_1
What are some examples from other Extension professionals?
http://www.extension.org/families%20food%20fitness http://www.thebeefblog.com/ http://twitter.com/purduephil Families Food and Fitness eXtension CoPhttp://www.extension.org/families%20food%20fitness
@FFFCoP Ashley Fondren http://twitter.com/FFFCoP http://twitter.com/aafromaa/cooperative-extension http://twitter.com/iowaporkcenter