THE PHILIPPINESGoing blogging, going socialBY TONYO CRUZ

103,775,002 Filipinos12th biggest country in the world, in terms of population

35,000,000 Netizens

• 7th in Asia in terms of number of netizens (2011)

29,862,300 Facebook users

8th biggest Facebook population in the world

9,500,000 Twitter users10th biggest Twitter population, by country (2012)

80,000,000 mobile phone users

2 billion text messagesWorld’s texting capital

Philippine Blog Awards

Now has more categories, and with awards ceremonies for Visayas and Mindanao, apart from the national awards

iBlog Summit

Longest-running annual bloggers’ education event

Cebu Bloggers Society

Mindanao Bloggers Summit

Mindanao Bloggers

Cebu Blog Camp

Overseas Filipino bloggers

Citizen journalism

Citizen journalism

Soccsksargen Bloggers

VBS

Blogfest Soccsksargen

Twitter MeetUps

Social Good Summit 2012

Social Media Day 2012

Challenges

Challenges

• Ethics issues• Conflicts with mainstream media• Copyright and intellectual property issues• Cliques• Payola• Cybercrime Law

Lessons and gains

• Niche blogging• Bloggers, blogging going social• Recognition and accreditation as media• Growing role as influencers for causes, gov’t, business• Bloggers programs from growing number of industries

and govt offices• Citizen journalism