social networking & media - getting into snm at your library
TRANSCRIPT
Getting into SNM at your library
Figuring It Out From Scratch
Social Media by Committee
Circulation
Reference
Tech Services
Children/Teens
Tech Support
Social
Networking
Media
SNM Committee
Creating Communities
What’s the Goal?
Branding
Awareness
Interaction
Promotion
Pick One
Organizing Our Team
Size MattersSmaller = Better:
Control
Consistency
Scheduling
Oversight
Getting Started
Create Your Page
Cover Photo & Profile Pic –your online personality
Start Following!
Post and Post Again
Post daily
Mix up content
Resist the urge
to Self-Promote
A Picture’s Worth…..
Higher engagement
Mobile Friendly
Bigger = Better
Keeping a ScheduleConsider a scheduler
like HootSuite:
Schedule posts in advance
Keep timing of content consistent
Prevent duplication
Save drafts
Interact
Daily Engagement
Personality!
Ask Questions
Always Respond
Trial and Error Track
Likes, Comments and Shares for what’s working and what’s not
Shape
future
posts
accordingly
Who’s Using It?
Since 2010, 28 million & growing fast
About 75%
of users are women
About 70%
of users are ages 20-44
How Are They Using It?
Discovery!
Bookmarking
Sharing & recommending
Learning
Creating Boards Look at other Libraries for ideas & inspiration
Title :
− Clever & Creative
− Short & Sweet
Choose a category
Cover
Start Pinning!
Mix of Pins &RePins
“Like” images to Pin later
Watch the clock…
Pinterest Etiquette
Pin from the post
Credit the creator
Don’t bomb your boards
Follow &RePin
Upload Pins in Bulk Schedule Pins Metrics
Useful Tools
Fast and Furious
Real-Time Social Media
500,000,000 users!
750 Tweets/second
Streamlined format
What to Tweet?
Helpful tips
Library news
Bookish news
Interesting RTs
Fun facts, short quotes, etc.
Tweet Timing Tweets have short
lives
Cross-post from your other Social Networks, in addition to original content
Schedule Tweets for evenings & weekends
Shorthand
#Hashtag=what are we talking about?
@Mention=who are we talking to?
Got a Website?
Make it Social!
BEFORE: Website = Info Only
Your Digital Library
TODAY: Website = Digital Branch
Communication
Telephone
Social media
Text message
Websites are Destinations
Use color, sound, motion
Interact & Engage
Tell your story
Interaction
What can you do?
Download
Learn
Get news
Talk back
Be Mobile Friendly
Keep Moving Forward
Test drive new ideas
Analyze results
Fine tune
Stay current
Measurement Tools
Try and Try Again
Questions?