Presented byKumar Satyam

MBA(E&L)2009A0102107041

Social Networking SitesSocial networking websites are online

communities of people who share interests and activities,

or who are interested in exploring the interests and activities of others.

They typically provide a variety of ways for users to interact, through chat, messaging, email, video, voice chat, file-sharing, blogging, and discussion groups

History Sixdegree 1997-buit profile & list friends-

1998 surf friendsAttracted millionsFailed in 2000Next wave Ryze.com(San Francisco ) 2001-

leverage the business networks, technology community, including the entrepreneurs and investors

PPresent: Impacts

SocietyBusiness

Government

Social Network Sites

Objective To analyze the current trend of usage of

Networking sitesTo know the impact of networking sites

on consumers being used for branding and advertising.

To analyze the dirtiness spread by these networking sites in the society.

 

Hypothesis(1)Null Hypothesis-Networking sites are meant for social

interaction not for branding and promotion

Alternate Hypothesis-Networking sites are meant for social

interaction but they are using as a medium for branding and promotion

(2)Null Hypothesis-Networking sites are not misusedAlternate Hypothesis-Networking sites are misused

Research methodology  Exploratory researchSample size: 50Sample location: The Research is done in

Noida and South Delhi near by cyber cafe Sample age: 10-35Scaling techniques:- Likert scaling

techniques accompanying with interval scaling techniques are used

 Researcher had taken stratified random

sampling technique to choose the sample

Analysis92% use internet-90%are aware of SNSs.(16-18)90% have profile , 32% 16-18yrs22% for friendship and special interest

group,14%entertainment54% -being in touch with frends,16%-making new friends54% agreed of getting attractive offers on SNSs 60% agreed of promoting through SNSs m:f 2:118% F-disagree with offers attractiveness on SNSs vice-

versa66% disagreed with relevancy of Ads on SNSs 42% won’t switch because of ads on SNSs but do in case

of other web-pages

Cont…..28% agreed on use of SNSs for political ads(16-18)48% agreed on use of SNSs for cyber bulling(12-

18yrs) and they had been their victims (16-18yrs)48% agreed on use of SNSs for ads and promotion are

more46% agreed on attractiveness of ads on SNSs than

other online ads40% visit SNSs 5-10 times a week 48% are females58% have profile on >3 30% have profile on 4-8 sites40% put snaps 38% videos

Conclusion Networking sites are most popular with teenagers

and young adultsUsing social networking sites to engage in political

and social issuesOnline harassment /Cyber BullyingHigh Use of SNSs for branding and promotionsSocial networking sites will become the primary

arena for highly targeted marketing and advertisingSocial networking sites present an unmatched

opportunity to build brand interactive marketing

Recommendation Specialist social networking websites will

grow, but not at the expense of generalist websites

The parents need to educate their children regarding the negative externalities