social networking talk jose de francisco 17 dec08 v2
DESCRIPTION
Quick intro to social networking trendsTRANSCRIPT
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social networking basics (1)
jan 20, 2009 update
this presentation has been viewed about 180+ times on slideshare since first posted in dec 08
this update includes a new appendix on page 30
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http://creativecommons.org/licenses/by/3.0/us/
Since these materials discuss the topic of social networking, this presentation itself is subject to a social networking exercise to better illustrate the implications of related trends. Draft slides were first available in the open document format. The most recent version for PowerPoint can be downloaded from slideshare.net/jdefrancisco/ Please note that this talk refers to a variety software applications, products and services for illustration purposes only which does not imply any kind of endorsement. The slides also feature some pictures made available by their authors on Flickr under the same kind of attribution license.
Slides 22, 23 and 24 depict concepts I have been involved in at Alcatel-Lucent, my current employer. They are, therefore, subject to company policies which can be different from the above licensing terms. Please email [email protected] if interested in using any of those charts.
“Screen shot” source pix credit: http://www.flickr.com/photos/smanography/3073414449/
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social networking in plain English
http://www.commoncraft.com/video-social-networking
http://www.flickr.com/photos/mkeefe/1457984966/
http://www.flickr.com/photos/kriegsman/663122857/
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http://www.flickr.com/photos/kevinmarks/2236610855/
social networking basics (1)case #1a: casual mobile user (sender) page 05case #1b: desktop user (receiver) page 08case #2: syndication (viral distribution) page 10case #3a: social networking (facebook) page 12case #3b: professional networking (linkedin) page 15case #4: measuring (basic metrics) page 19case #5: do more (flock, ning) page 23case #5: next gen experiences page 26appendix: make history page 30backup: additional discussion topics page 34
discussion outline:
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Case #1a: casual mobile user The user texts an update and takes a picture with a mobile phone.
He/she opts to share location information jointly with the text update and the picture.
User generated content, UCG, becomes immediately available to online users.
http://www.flickr.com/photos/edans/1526393678/ 55
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http://www.youtube.com/watch?v=KhhId_WG7RA iphone.iusethis.com/screenshot/iphone/loopt.png
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Case #1b: desktop user User #2 views the update on a PC screen.
He/she types a comment regarding user #1's picture and chooses to further share this on other popular social networking services.
http://www.flickr.com/photos/mauren/2313077078/ 88
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Case #2: syndicationUser #1's update is automatically posted on a blog.
The blog can be viewed by both mobile and desktop users.
http://www.flickr.com/photos/bettyx1138/1340848303/
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Case #3a: facebookThe user's facebook profile can be accessed on desktop and mobile screens.
Facebook displays not only the user's “network” but also preferred products and services.
http://www.flickr.com/photos/jakecaptive/1483735132/ 1212
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Case #3b: professional networkingLinkedin displays not only the user's “professional network” but also group memberships.
Matchmaking features to help users further expand their social networks. Messaging services are also common to social networking tools. Xobni taps into your email and social networking services such as Linkedin.
LeverageSoftware delivers social networking solutions for businesses
http://www.flickr.com/photos/oxfam/2087484701/ 1515
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profile
presentations
blog feed
messaging
advertisement
selected connections
communities (groups)
recommendations
search for related profiles 1616
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http://networkcafe.leveragesoftware.com/ 1818
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Case #4: measurableThe reach of the update depicted in use case #1 can be measured in terms of eyeballs, impressions, clicks, connections (social graphs)… just to name a few metrics.
http://www.flickr.com/photos/7539598@N04/3023548025/
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2020
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250+250+140,000+140,000+
400+400+
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http://www.flickr.com/photos/porternovelli/2587018053/in/set-72157611254059843/
http://flickr.com/photos/adactio/2779135841/
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Case #5: do moreEnjoy service aggregation (social browser) and create your own social network
http://www.flickr.com/photos/smithsonian/2550462349/
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youtube
facebookhttp://www.flock.com/supported-services
wordpress
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Case #6: next gen experienceSemantic mashups, widgets, unified communications, mobile internet devices, and access to mobile broadband deliver new user experiences.
http://www.flickr.com/photos/leafwoodfurry/731151019/
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http://www.alcatel-lucent.com/enrich/v2i22008/article_c1a3.html?l=en 2828
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http://alcatel-lucent.blip.tv/#1566214
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appendix: make historysocial networking, augmenting public events, user generated content, social media, citizen journalism, live streaming and shared experiences…
http://www.flickr.com/photos/inauguration/sets/72157612442120396 /
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social networking and history in the making (2)
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social networking and history in the making (3)
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social networking and history in the making (1)
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social networks : discussion topics
backup charts
http://www.flickr.com/photos/wili/284084730/
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Widgets: lightweight applications
MoSoSo: mobile social software
Status: updates and context (e.g. microblogging, presence, location)
Multimedia: copyrighted, open source and user generated content
Mashup: blending content + data from different sources
discussion topics
2.0 services: cross platform and browser enabled
Content sharing: media, files social bookmarking linking, embedding short / mid / long tail content
Metadata: tagging, annotation
Social media: commentspolling and rankingsrecommendations
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Syndication: rss, really simple syndicationatom
Multiscreen: mobilepctvother...
API: application programming interfaces
P2P: peer to peer
discussion topics
Persona: user profiles, privacy settings
Social graph: friends, friends of friends... roles and relationships contacts, contacts of contacts... roles and
relationships
recommendations and matchmaking
User data: networks, preferences, patterns, behaviors... analytics
Network effects: services, applications, widgets, mashups
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twitter update - microblogging
reference source – linking
presentation - embedding
click to call/im/chat/share - presence
badges - links to other services
visitors with comments
visitor comment form
map with info on events - mashup
http://consultaglobal.wordpress.com/2008/12/15/keeping-up-with-my-social-networks/ 3737
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http://www.slideshare.net/jdefrancisco/
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