Social networks

Uchenna EgbetePasha BinyatovAhmad Ahmad

Karina ElavumkhudiTahsin Ettefagh

Enterprise Resource PlanningProf. Chiara Francalanci

Universita della Svizzera ItalianaDecember 2012

What is SocialMedia?

Social media are media for social interaction, using highly accessible and scalable publishing techniques.Businesses is also refer to social media as user-generated content(UGC) or consumer generated media(CGM)

Classification of Social Media

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking, mobile social media.

What is social network?

A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.

The facts

Social media networking sites:Are more popular than email, blogs, forums

The content capacity is much more than the file shearing web sites.

Account for 10% of all time spent on the internet

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Social Network launched in February 2004 by Mark Zuckerberg

Mission: To connect people on an innovate platform that fosters increasing interaction. It should have an emotional connection.

Vision:To provide users with value beyond interaction. They should look to Facebook to find answers to questions like, “which car should I buy?” – all this based on the power of social recommendations.

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Worldwide Facebook Users - 969402880

Continent Users Penetration

Asia 274 574 880 6.78%

Europe 249 889 640 30.19%

North America 241 914 540 44.80%

South America 141 229 780 35.61%

Africa 51 033 180 5.03%

Oceania 14 758 860 40.92%

Country Users

United States 167 929 640

Brazil 63 200 660

India 61 431 940

Indonesia 50 828 620

Mexico 39 909 620

United Kingdom 33 738 900

Turkey 32 000 120

Philippines 30 001 800

France 25 363 060

Germany 25 270 680

Italy 23 030 840

Visitors by country Visitors by continent

27%

21%

17%

10%

25%

Homepage/NewsfeedProfilsPhotosApps and ToolsAll other

Facebook Content Statistics

Most Socially Devoted Industries on Facebook

Top 10 Global Brands on Facebook

Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place.

Twitter users 500,000,000+Twitter users by country

The most popular twitter acounts

Orkut is a commercial site designed to help users meet new and old friends and maintain existing relationships.

Registration RequiredAvailable 48 LanguagesOwner Google IncCreated by Ourkut BüyükköktenLaunched January 24, 2004Alexa Rank 377 in August 2012Users 33 million

IT is hosted in California, in August 2008 was fully managed and operated in Brazil, by Google Brazil, in the city of Belo Horizonte. This was decided due to the large Brazilian user base and growth of legal issues.Most visited site in Brazil and India.

Orkut Social Network

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Users can change their interface from a wide range of colorful themes in library.

Each member can become a fan of any of the friends in their list and can also evaluate whether their friend is "Trustworthy", "Cool", "Sexy" on a scale of 1 to 3

Orkut allows anyone to visit anyone's profile, unless a potential visitor is on your "Ignore List"

Each member can also customize their profile preferences and can restrict information that appears on their profile from their friends and/or others

When a user logs in, they see the people in their friends list in the order of their logging in to the site, the first person being the latest one to do so.

Features

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Fake profiles A number of fake profiles exist on Orkut.Flooders In August 2005 a freeware program was made specifically for flooding Orkut. Electronic Spam

Orkut implemented an automated system to prevent spam.Hate Groups

In 2005, various cases of racism were brought to police attention and reported on in the Brazilian media. Mumbai police is seeking a ban on orkut post objections raised by politicians

Controversy

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Legal Issue

Very popular in Iran, but the website is now blocked by government.

In August 2006, the United Arab Emirates followed the footsteps of Iran in blocking the site.

Saudi Arabia is another country that has blocked access to Orkut, while Bahrain's information ministry is also under pressure to follow suit.

Legal Issue

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Myspace (previously stylized as MySpace and My_____)is a social networking serviceowned by Specific Media LLC and pop music singer and actor Justin Timberlake. Registration RequiredAvailable 14 LanguagesOwner Specific Media LLc and Justin TmberlakeCreated by Chris DEWolfe and Tom AndersonLaunched August 2003Alexa Rank 200 Nov 2012Users 25 million Domain was owned by YourZ.com, Inc intended until 2002 for use as an online data storage and sharing site. By 2004, it was transitioned from a file storage service to a social networking site.In June 2006 surpassed Google as the most visited website in the United States.In April 2008, Myspace was overtaken by Facebook in the number of unique worldwide visitors, and was surpassed in the number of unique U.S. visitors in May 2009

Histoy

Beginnigs( 2003-2005) The first Myspace users were eUniverse employees. 2004, it was transitioned from a file storage service to a social networking site.

Rise and Popularity(2005-2008)Gained popularity among teenage and young adult social groups.By late 2007 into 2008 Myspace was considered the leading social networking site, and consistently beat out main competitor Facebook in traffic.

Decline 2008On April 19, 2008, Facebook overtook Myspace in the Alex rankings. Myspace has seen a continuing loss of membership. One claim is that Myspace failed to innovate and stuck to a "portal strategy" of building an audience around entertainment and music, whereas Facebook and Twitter continually launched new features to improve the social-networking experience.Myspace has met criticism on a range of issues, including online privacy, child safety and censorship.

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Bulletins are posted to contact entire friends in the list without messaging individually.

“Groups”feature that allowed a group of users to share a common page and message board.

MySpace IM, an instant messenger to get messages, friends request and comments.

MySpaceTV for video sharing. MySpace Mobile to access and edit one's profile and communicate with,

and view the profiles of other members. MySpace News which displays news from RSS feeds that users submit. It

also allows users to rank each news story by voting for it. Myspace introduced an API with which users could create applications for

other users to post on their profiles. Moods are small emoticons that are used to depict a mood the user is in. Myspace profiles for musicians in the website's Myspace Music section

differ from normal profiles in allowing artists to upload their entire discographies consisting of MP3 songs.

Myspace Music was redecorated in 2008 and 2009, making it more like an online music store similar to iTunes and along with the ability to create playlists.

Features

LinkedIn is a social networking website for people in professional occupations.LinkedIn reports more than 175 million registered users in more than 200 countries and territories.Registration RequiredAvailable MultilingualFounders Reid Hoffman, Allen Blue, Konstantin Guericke, Jean-Luc Vaillant Launched 5 May 2003Alexa Rank 11 sept 2012Users 175 millionSlogan Relationships Matter

With more than 161 million subscribers LinkedIn is significantly ahead of its competitors Viadeo and XING. The membership grows by approximately two new members every.

History

• Users are connected with Connection.• Connection can be direct or second degree or third degree

connections• User can upload their resume.• Used to find jobs.• Employers can list jobs and search for potential candidates.• Job seekers can review the profile of hiring managers.• Users can post their photo and view photo of others.• User can save job which they like to apply for.• LinkedIn Answers allow users to ask question to a community• Linked in DirectAds as a form of sponsored advertising.

Features

Satarted in October 2008

Amazon reading List that allow LinkedIn members to display the book they are reading.

A mobile version of the site was launched in February 2008 and is available in six languages: Chinese, English, French, German, Japanese and Spanish

Businesses can list products and services on company profile pages and members can "recommend" products and services and write reviews.

Supports formation of Groups.

Applications

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Google+ is a social networking platform.

It is a multilingual social networking.

Google+ integrates social services such as Google Profiles.

Google+ introduces new services identified as Circles, Hangouts and Sparks.

Google+ is available as a website and on mobile devices.

What is Google+ ?

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"Circles" enable users to organize people into groups for sharing.

Although other users may be able to view a list of people in a user's collection of Circles,

They cannot view the names of those Circles.

The privacy settings also allow users to hide the users in their Circles as well as who has them in their Circle.

Features

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In the "Stream," which occupies the middle of three columns on the page, users see updates from those in their Circles.

There is an input box which allows users to enter a post. Along with the text entry field there are icons to upload and share photos and videos.

The Stream can be filtered to show only posts from specific Circles

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"Hangouts" are places used to facilitate group video chat with a maximum of 10 people participating in a single Hangout. . Only Google+ users can join the "Hangout" if they happen to possess the unique URL of the Hangout

Google+ Hangouts

"Games" (social gaming) had 16 games. Unlike Facebook games, Google+ games are located under a games tab, which gives games less visibility, and have notifications that are separate from the rest of a user's notifications.

Google+ Games

• "Sparks" enables users to identify topics they might be interested in sharing with others. "Featured interests" sparks are also available, based on topics others globally are finding interesting.

• "Messenger" is a feature available to Android, iPhone, and SMS devices for communicating through instant messaging within Circles. Additionally, users can now share photos in Messenger between their Circles.

• "Instant Upload" is specific to mobile devices; it stores photos or videos in a private album for sharing later.

Google+

Google+ is a typical Google web application:

. It uses Java servlets for the server code

. JavaScript for the browser-side of the UI

. largely built with Google's Closure framework

. Including the JavaScript compiler and the template system.

. They use the HTML5 History API to maintain good looking

URLs in modern browsers despite it being an AJAX app.

Google+ Technology

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• Social Network launched in 2006 by Pavel Durov • Dubbed “the Facebook” of Russia• Vision: To help people express their opinions

and find an audience, communicate with a broad community of interesting people and keep in touch with friends and family.

• Mission: To remain the fastest, most modern and aesthetically pleasing means of communicating on the internet.

Vkontakt

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• Messaging • News • Communities• Like buttons• Games• Audio and Video uploads

Functionality and Features

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1 Russia 59,387,708 476,379

2 Ukraine 16,716,399 154,904

3 Belarus 3,180,95930,363

4 Kazakhstan 2,065,35235,727

5 USA 750,264 9,276

6 Moldova 417,860 5,506

7 Azerbaijan 392,847 6,460

8 Germany 351,450 3,770

9 Armenia 314,365 4,571

10 Uzbekistan 273,7804,640

Vkontak users by country

• Building a Collaborative Culture• Establishing more effective two-way

communication• Creating more engaging learning experiences• Sharing current practices through a knowledge

network• Improving Employee involvement and engagement• Assessing progress more regularly and effectively

How Social Networking is changing Enterprises

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Thanks